#AWE2014
Catchoom

Catchoom

Catchoom is a new world order cloud-based image recognition that brings you the tools you need to create digital experiences for the real world. Our motto? Less gimmicks, more actionable augmented reality (AR) and dissolve the boundaries between the physical and digital world. Our flagship product CraftAR combines the world’s best image recognition technology with the easiest AR content creation tool. Point a phone at a real world object to make an AR experience pop up or retrieve links, coupons or other related content. No cutting corners, no bugs and a huge database that can be searched in seconds flat. Brands around the world want AR that engages the end user and provides a user experience, building a bridge between the two worlds. That’s where CraftAR comes in. CraftAR can be used in two ways: 1.Full-fledged Augmented Reality Use all features to show content overlaid on top of the real world. Examples are 3D objects, animations and interactive buttons. 2.Image Recognition only Skip the pop-up effect and lead directly to content in full-screen. Examples are coupons, websites or additional information. The team behind Catchoom is pretty amazing. We are a spin off of Telefonica Digital so we were incubated in one of the most innovative companies in the world. We love what we do and we aim to bring you the tools you need to create new digital experiences for your customers in the real world. Catchoom was nominated Gartner Cool Vendor in Digital Marketing as well as Red Herring Top100 Europe and is a former Auggie award winner at AWE. Our customers include Condé Nast Digital, En-Vision America and Almirall. catchoom.com...

Vuforia by Qualcomm

Vuforia by Qualcomm

Qualcomm® Vuforia™ is a mobile vision platform that enables apps and devices to connect the physical world with digital experiences that demand attention, drive engagement, and deliver value. Providing best-in-class augmented reality experiences, Vuforia delivers interactive 3D graphics, touch, video, and audio features to bring movie magic and computer graphics to mobile apps and provides a broad range options for creative empowerment – including simultaneous tracking of multiple targets, video playback, virtual buttons, background effects, and occlusion management (“X-ray vision”). The platform provides reliable performance to ensure app experiences work the first time – and every time. Consistent, predictable experiences are possible even when targets or devices are in motion, or when targets are partially covered or distorted. Extended tracking delivers continuous visual experiences even when the target is out of view and experiences work in a variety of lighting conditions and at a range of tracking distances. Vuforia has been adopted by leading global brands and is supported by the world’s largest AR developer ecosystem of more than 90,000 developers and has powered more than 8,000 commercial apps. https://www.vuforia.com/...

Tomi Ahonen

Tomi Ahonen

Tomi T Ahonen – Author, Consultant and Motivational Speaker – Author of twelve bestselling books on mobile, already into multiple printings and translated into several languages, Tomi’s books and theories are quoted in over 120 published books by his peers. The former Nokia executive lectures at short courses at Oxford University and is regularly quoted in the press in over 400 articles published in over two dozen languages on all six inhabited continents. Tomi is often seen on TV talking about mobile and digital trends and has been seen at over 250 conferences on over 80 cities in over 50 countries and attended by a cumulative audience of over 100,000 people. His reference list includes most major tech companies in the Fortune 500 including Axiata, BT, China Mobile, Google, Hewlett-Packard, IBM, Intel, LG, Motorola, Nokia, NTT DoCoMo, Orange, RIM, SK Telecom, Telenor, TeliaSonera, Tigo and Vodafone, etc....

Thomas Alt

Thomas Alt

Thomas Alt founded Metaio, Inc in February 2003 together with Peter Meier and is currently serving as the CEO in both Munich, Germany and San Francisco, California. His professional experience with Augmented Reality solutions includes working at Volkswagen AG in Wolfsburg. During the two years he spent there, he was the driving force behind implementing the virtual techniques used for manufacturing planning. Thomas received his PHD in 2002 from Otto-Von-Guerike Universität Magdeburg, where he focused his dissertation on Augmented Reality. After receiving his PHD he entered in and won the Futuresax business plan contest. The money earned from this contest he used to create Metaio, Inc. Thomas is a featured guest speaker at various international conferences as well as a guest-lecturer at the Technical University of Munich....

Sally Applin

Sally Applin

Sally A. Applin is a Doctoral Candidate at the University of Kent at Canterbury, UK, in the Centre for Social Anthropology and Computing (CSAC) with a focus on mediated and PolySocial Reality (PoSR). She holds a Masters degree from the graduate Interactive Telecommunications Program (NYU/ITP) within New York University’s Tisch School of the Arts, and a BA in Conceptual Design from San Francisco State University. Sally has had a 20+ year career in the science museum design, computer software, telecommunications, and product design/definition industries working as a Senior UX Designer, Senior Consultant and Ethnographer. Sally is a founding member of AnthroPunk and is currently researching the impact of technology on culture, and the consequent inverse: specifically the reifications of Network Space in Personal Space. Sally is also a member of IoT Council, a think tank for the Internet of Things....

Roy Lawrence Ashok

Roy Lawrence Ashok

Roy Ashok is the product manager of the augmented reality (AR) platform at Qualcomm. In this role, Ashok handles the product requirements for Qualcomm’s augmented reality software development kit (SDK). He is also responsible for Qualcomm’s AR developer relations, a community of more than 5,000 active developers who use the Company’s AR SDK to build cutting edge applications. Ashok created and managed Qualcomm’s 2010 Augmented Reality Developer Challenge that attracted more than 50 global developers who competed for $200,000 in prizes. When Ashok first joined Qualcomm in 2003, he held an engineering position. As senior engineer, he developed VoIP and video telephony systems for 3G technologies such as UMTS and EV-DO Rev A. Before joining Qualcomm, Ashok was a software engineer at Hughes Software Systems where he helped build early commercial VoIP signaling stacks and frameworks. While completing his MBA, Ashok acted as manager for BR Ventures (Cornell University’s early stage venture fund), led an investment into Appinions (Jodange Inc), and evaluated several startup companies....

Amir Baradaran

Amir Baradaran

Iranian-Canadian, New York-based media and performance artist, works in the field of Augmented Reality (AR). Speculative public experiences exploring the philosophical and social underpinnings of technology, authorship and identity are staged using AR technology and concepts. Under the rubric FutARism, AR is situated as a new installation and performance art medium. Experiential, conceptual and legal shifts are used to explore radical subjectivities, failed utopias, and mysticisms. Installations include SamovAR & The Tempest in the Teahouse, AR Installation & Performance, Armory Arts Week, NYC, 2012 | Beware the Dream Sticher, Iranian Arts NOW, The Arts Arena, Citéinternationale des Arts, Paris, France 2012 | Growing Panes performance (The British Museum, Art & Patronage Summit, UK) | The Buzzz (Miami Art Basel) | Venice Augmented (54th Venice Biennale, Italy) | Frenchising Mona Lisa (Louvre Museum, Paris) | Takeoff (MoMA, NY, NY) | “Simple as Drinking Water,” winner of 2011 International Symposium on Mixed and Augmented Reality (ISMAR) video competition | Transient (2010), video installations placed in New York City taxis (approx. 1.5 million viewers) | and The Other Artist Is Present (2010), a guerrilla performance at MoMA, NY, NY. Published in Art in America, Forbes, ARTNET, ARTINFO, BBC and NPR....

Patricio Barreiro

Patricio Barreiro

Patricio Barreiro is the co-founder and COO of Innovar Group, a South American IT company based in Argentina with operations in Brazil, which aims to integrate creative solutions for businesses to succeed in the Web 2.0 world. Pioneer in the region, the firm has been integrating Augmented Reality applications that provide a link between reality and virtual contents for smart devices. Patricio has got a degree in Law at Universidad Del Salvador and another one in Journalism granted by TEA. He has also completed a degree in Institutional Communication at Austral University as well as an MBA at ESEADE. Patricio is a dynamic professional with highly qualified skills as Communication advisor for the IT market. He has extensive experience in new media, digital content development, community management, corporate image and online market analysis. He has been working for the last 5 years on communication and brand engagement applied to domains such as Augmented Reality and Gamification. He has lectured in forums and conferences in Argentina, Brazil and the USA....

Avi Bar-Zeev

Avi Bar-Zeev

Avi Bar-Zeev has spent the last 20 years working in real-time simulation, human-computer-interaction and internet scale applications on projects as diverse as load-balancing routers, robotic parachutes, and natural user interfaces. He co-founded Keyhole, Inc. in 1999, helped design and build the application known as Google Earth. At the time, he created the predecessor to KML and apparently invented the “Placemark,” envisioning a collaborative digital world analogous to and augmenting the real one. He was an early employee or consultant to startups like Intrinsic Graphics (3D games), F5 Networks (scalable web services), and Linden Lab, developing core technologies for Second Life, including their procedural 3D object system. Earlier in his career, he helped develop Disney’s Aladdin’s Magic Carpet VR Ride, one of the first truly real-time (60 fps) first-person immersive VR entertainment experiences, and went on to lead or influence other interactive 3D experiences for Disney and DisneyQuest, along with several R&D incubations. He most recently spent four years embedded with Microsoft, helping to pitch, design and prototype new products and experiences for Bing, Microsoft’s Startup Business Group and XBox Incubations....

Gene Becker

Gene Becker

Gene Becker is a principal instigator for the Mobile & Services UX Lab at Samsung. Previously he worked on augmented reality, contextual media, and personal, ubiquitous and cloud computing with friends in places like Layar and HP Labs....

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