Roy Ashok is the product manager of the augmented reality (AR) platform at Qualcomm. In this role, Ashok handles the product requirements for Qualcomm’s augmented reality software development kit (SDK). He is also responsible for Qualcomm’s AR developer relations, a community of more than 5,000 active developers who use the Company’s AR SDK to build cutting edge applications. Ashok created and managed Qualcomm’s 2010 Augmented Reality Developer Challenge that attracted more than 50 global developers who competed for $200,000 in prizes. When Ashok first joined Qualcomm in 2003, he held an engineering position. As senior engineer, he developed VoIP and video telephony systems for 3G technologies such as UMTS and EV-DO Rev A. Before joining Qualcomm, Ashok was a software engineer at Hughes Software Systems where he helped build early commercial VoIP signaling stacks and frameworks. While completing his MBA, Ashok acted as manager for BR Ventures (Cornell University’s early stage venture fund), led an investment into Appinions (Jodange Inc), and evaluated several startup companies.

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