Christine Perey is a Spime Wrangler and evangelist for mobile AR with 20 years experience in new multimedia communications markets and technologies. She was the publisher and editor of The QuickTime Forum from 1991-1993 and the founder of The QuickTime Movie Festival. She is an invited speaker at mobile industry events and serves on panels and committees dedicated to the advancement of rich media experiences in business and consumer markets. Perey performs market development and regularly prepares custom market research reports on contract with clients. She organizes the International AR Standards Community http://www.arstandards.org, chairs face-to-face meetings and leads programs to drive the adoption of open and interoperable AR. She blogs at http://www.spimewrangler.com and tweets at @cperey