Ambarish Mitra is the CEO and Founder of Blippar, the leading visual browser and fastest growing augmented reality player. Under his direction, Blippar has grown from groundbreaking idea to an industry leader with 200+ employees and 50million+ users (post-Layar acquisition). As the CEO Ambarish is leading the development and execution of Blippar’s long-term strategy, vision, and overall direction.
Determined to steer the growth of the AR industry and champion the new consumer behavior, Ambarish is also looking at growing the company by acquiring new technologies and companies, similar to the acquisition of Layar in June 2014, a pioneering AR company founded in the late 2000s.
Mitra is regarded as one of the pioneers of augmented reality and has been instrumental in driving brands and publishers to amplify the reach of their traditional media and products into full on interactive channels. With a vision to create the ultimate physical world browser, Ambarish, has been widely recognized for his unconventional business thinking and people-driven philosophical approach to management and in 2014 was shortlisted by Ernst & Young as UK Entrepreneur of the Year.
Considered as successful entrepreneur, he has over 15 years of Internet and mobile technology experience across retail, portal, travel, social, finance and government. Prior to joining Blippar, he has held various positions such as Head of Innovation, AXA, and Head of Product Development, Isango.
Listed amongst industry experts, Ambarish has often been invited to keynote sessions on pioneering innovations at some of the esteemed institutes and industry events like Mobile World Congress, CES, Qualcomm Uplinq Harvard Business School, London School of Economics, Oxford University, London Business School, and P&G Signal to name a few.
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