David is a contextual marketing evangelist, working to re-engineer the value proposition of one of world’s largest industries: Print Communications. As Head of Blue Star Interactive, David has built the first AR-dedicated division inside one of Australia’s largest print companies, servicing more than 3000 blue-chip companies across extremely diverse vertical markets.
David has conceived and produced AR for some of the world’s largest brands and is a regular speaker and panelist at digital marketing innovation events. He works with AR software and hardware manufacturers to focus on User Experience, legacy and future proofing. Ostensibly, David is a content-creator, understanding the toolkits to deliver AR that fits the human mind, our senses and behaviours..
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