Keynote: Bruce Sterling

Bruce Sterling, author, journalist, editor, and critic, was born in 1954. Best known for his ten science fiction novels, he also writes short stories, book reviews, design criticism, opinion columns, and introductions for books ranging from Ernst Juenger to Jules Verne. His nonfiction works include THE HACKER CRACKDOWN: LAW AND DISORDER ON THE ELECTRONIC FRONTIER (1992), TOMORROW NOW: ENVISIONING THE NEXT FIFTY YEARS (2003), and SHAPING THINGS (2005).

He is a contributing editor of WIRED magazine and writes a Wired.com weblog. During 2005, he was the “Visionary in Residence” at Art Center College of Design in Pasadena. In 2008 he was the Guest Curator for the Share Festival of Digital Art and Culture in Torino, Italy, and the Visionary in Residence at the Sandberg Instituut in Amsterdam.

He has appeared in ABC’s Nightline, BBC’s The Late Show, CBC’s Morningside, on MTV and TechTV, and in Time, Newsweek, The Wall Street Journal, the New York Times, Fortune, Nature, I.D., Metropolis, Technology Review, Der Spiegel, La Repubblica, and many other venues.

Keynote: Will Wright

Will Wright, widely acknowledged for creating the simulation video game realm, unveiled the highly anticipated Spore™ in September 2008. Spore is a “universe in a box” that allows players to create a species and guide it to sentience, helping it build a society, develop its culture, and explore an infinite cosmos of worlds created by other players. Fans eagerly embraced the creation tools in Spore and have created more than 90 million pieces of user-created content as of March 2009.

Spore, has been distinguished with such honors as Popular Science’s “ Best of What’s New Award”, Popular Mechanics’ “Breakthrough Award”, PC Magazine’s “Technical Excellence Award”,  TIME Magazine’s “50 Best Inventions of 2008” and the Jim Henson Technology Honor.

A true gaming industry legend as a result of his pioneering contributions to video games, Wright has been the recipient of several prestigious awards and honors. Rolling Stone named Will Wright one of the “100 People Who Are Changing America” in March 2009, which placed him among artists, leaders, scientists and policymakers who are “fighting every day to show us what is possible.” In 2008, Will received the first ever Gamer God Award at the Spike Video Game Awards as a testament to his revolutionary work. In 2007, the British Academy of Film and Television Arts recognized an individual in the video game industry for the first time when it named Wright a fellow. He also received the Producers Guild of America Vanguard Award that same year.

Wright first rose to prominence when he developed SimCity™, the acclaimed, nonviolent, open-ended sim game. Wright then followed up the success of SimCity with a string of popular simulation games throughout the 1990s. Titles such as SimEarth™: The Living Planet (1990), SimAnt™: The Electronic Ant Colony (1991), SimCity 2000™ (1993), SimCopter™(1996) and SimCity 3000™ (1999) introduced simulation games to hundreds of thousands of new fans, demonstrating the genre’s true potential.

Wright’s next ground-breaking game came in the form of The Sims™ (2000), which has gone on to become the best-selling PC game franchise of all time, being available in 22 languages in 60 countries. Wright, who studied architecture in college, originally conceived of the game as an architectural design simulator. To “score” the quality of the design, he added tiny people who would inhabit the buildings. These simulated people quickly stole the spotlight, and Will realized that watching the lives of the Sims unfold was the real entertainment. The Sims franchise has now sold more than 100 million units sold around the world!

Keynote: Blaise Agüera y Arcas

Blaise Agüera y Arcas is the Architect of Bing Maps and MSN at Microsoft. He works in a variety of roles, from designer and coder to strategist, and he leads an Advanced Engineering team of researchers and engineers with strengths in social media, computer vision and graphics. He joined Microsoft when his startup company, Seadragon, was acquired by Live Labs in 2006. Shortly after the acquisition of Seadragon, Blaise directed his team in a collaboration with Microsoft Research and the University of Washington, leading to the first public previews of Photosynth several months later. His TED talk on Seadragon and Photosynth in 2007 is still rated “most jaw-dropping” on ted.com. He returned to the TED stage in 2010 to present Bing Maps.

Blaise has a broad background in computer science and applied math, and has worked in a variety of fields, including computational neuroscience, computational drug design, data compression and others. In 2001 he received press coverage for his discovery, using computational methods, of the printing technology used by Johann Gutenberg. Blaise’s work on early printing was the subject of a BBC Open University documentary, entitled “What Did Gutenberg Invent?”. He has published essays and research papers in theoretical biology, neuroscience and history.

In 2008-9 he was a recipient of MIT Technology Review’s TR35 award (35 top innovators under 35) and Fast Company’s MCP100 (“100 most creative people in business”); in 2010 he’s on Advertising Age’s Creativity 50 (“annual list of the most influential and inspiring creative personalities of the last year”).

Keynote: Jesse Schell

Prior to launching Schell Games in 2002 and subsequently growing it into the largest and most successful game development company in Pittsburgh, Jesse was the Creative Director of the Disney Imagineering Virtual Reality Studio, where he worked and played for seven years as designer, programmer, and manager on numerous projects for Disney theme parks and DisneyQuest. He has helped design and develop interactive theme park attractions such as Disney’s Toy Story Mania and The Sum of All Thrills, as well as mass market MMOs such as Pixie Hollow and Toontown Online.

Jesse also currently holds a faculty position as Professor at the Carnegie Mellon University Entertainment Technology Center where he teaches classes in Game Design and collaborative teamwork. Jesse recently authored the critically acclaimed book The Art of Game Design: A Book of Lenses, which Game Developer Magazine named book of the year in 2008.

James Alliban

James Alliban is an Augmented Reality specialist and interactive artist from London, UK. He currently works at the award winning London based agency Skive where he conceptualises and builds AR applications and games. Outside of work James investigates new technology with a view to creating innovative interactive artwork which he posts on his blog. He is primarily concerned with physical computing and works with input devices such as webcams, WiiMotes and sensors. His main tool of choice is Flash but he also works with open source arts based programming languages such as Processing and openFrameworks. James’ recent experiments in Augmented Reality have developed a great deal of interest, particularly his AR Business Card which recently had over 400,000 views and led to the founding of his company Augmatic.

Yohan Baillot

Yohan Baillot is a French and US citizen and a pioneer in the Augmented Reality research community with 13 years experience working exclusively in AR domain for the medical and military fields. Mr Baillot has a MS in EE from Polytech’ Montpellier in France and a MS in CS from UCF in Orlando FL. He is the author of more than 30 academic papers and 6 patents. He is a member of the Computer Society and the founder of the ARForum, a mailing list on AR with more than 500 members.

Gene Becker

Gene Becker is founder of Lightning Laboratories, a technical and business strategy consultancy focused on the connected world of ubiquitous computing, augmented reality, social media and the internet of things. Previously he was a technical director at Hewlett-Packard, where he led advanced research and business development for web-based mobile and ubiquitous computing, co-founded a cloud services business, and led worldwide R&D for extreme gaming and mobility brand Voodoo PC. Gene studied engineering at MIT and computer science at Stanford University. In 2009 he co-organized ARDevCamp to encourage development of open, interoperable, extensible and accessible AR systems.

Mark Billinghurst

Mark Billinghurst is one of the world’s leading augmented reality researchers, focusing on innovative computer interfaces that explore how virtual and real worlds can be merged to enhance face-to-face and remote collaboration. Director of the Human Interface Technology Laboratory (based in New Zealand and one of the biggest AR labs in the world) and a research scientist at the HIT Lab (US), he has produced over 80 technical publications and his work has been demonstrated at a wide variety of conferences. He is active in several research areas including Augmented and Virtual Reality, wearable computing and conversational computer interfaces. He has previously worked at ATR Research Labs in Japan, British Telecom and the MIT Media Laboratory.

Claire Boonstra

Claire Boonstra is Co-founder of Layar Augmented Reality browser, responsible for the content and the ecosystem of over 3000 Layar content developers. Holds an MSc in Civil Engineering but now builds bridges between people, industries and media. Has a background in mobile (i-mode/ KPN Mobile; Mobile Monday Amsterdam), marketing (Unilever) and media. Loves to ski, dance, scuba dive and fly glider planes. Mother of baby Anthony, engaged to Arnold.

Michael Budi

Michael Budi is the architect of augmented reality industry in Indonesia and co-founder of AugmentedReality&Co (AR&Co), the pioneer & leading augmented reality application creator & the most successful AR distributor in South East Asia based in Jakarta, Indonesia. Under his leadership and with Total Immersion’s partnership, AR&Co has delivered numerous augmented reality projects in the most innovative way that can be found in the market today such as: Asia’s first markerless AR packaging, Biggest worldwide audiences for a ‘live broadcast’ AR event, World’s first ‘live recording’ AR application, & many others.

Ozan Cakmakci

Ozan Cakmakci is an optical engineer at Optical Research Associates working on emerging applications throughout the optics industry. Ozan’s experience has been focused on the design and fabrication of head-worn displays for mobile augmented reality applications.

Blake Callens

Blake Callens is Senior Software Engineer for Zugara, the only interactive marketing agency member of the Augmented Reality Consortium. He was lead engineer on the team that created the company’s web based augmented reality tools, including: · Webcam Social Shopper augmented reality clothing framework · ZugMo motion capture and body recognition engine · ZugSTAR streaming augmented reality web conferencing framework He is also the creator of ARtisan, an open source Flex framework for augmented reality development, and co-organizer of the Augmented Reality Los Angeles meetup group. He blogs his thoughts on augmented reality at onezerothrice.com.

Andrea Carignano

Andrea Carignano is Co-Founder and CEO of Seac02, and founder and President of 3D Emotion, a technology startup that is going to launch the first autostereoscopic HD 3D projection screnn. Andrea has over 12 years experience, academicals and professional, in virtual&Augmented reality and industrial design market. He was contract professor at Politecnico di Torino and Architectural Faculty in Torino for industrial design. He is member of the board of Associazione Culturale VIEW Conference, and founder member of Réseau Entreprendre Piemonte by Michelin Foundation. Andrea is leading the company to expand his presence worldwide building reseller chain and defining strategic alliances with OEM partners, andrea also s in charge of strategic projects for blue chips company as Benetton, DisneyXD, Ferrero, Prada.

Stephane Cheikh

Stephane Cheikh is currently working as an “Innovation Manager” within SITA Lab, based in Geneva leading projects that range from an In-flight mobile application for passenger usage in the air to an augmented reality application for passenger use within the airport. Stephane started his career as an account manager in the advertising industry at Cossette Communications in Montreal, Canada. Afterward he quickly moved south of the border in Boston where he worked 4 years at AGENCY.COM as an interactive project manager. In 2003, Stephane returned to Montreal to work as a Knowledge Project Manager for Canada Health Infoway. In 2005, he crossed the Atlantic and moved to Geneva, Switzerland to work for SITA as a senior consultant in Collaboration and Knowledge Management. Stephane graduated from the HEC business school in Montréal (Canada) and during his 4 year stay in the Boston area he completed a graduate diploma from the Harvard Extension School in Information System.

Dan Cui

Dan Cui, Senior Vice President Worldwide Sales & Marketing. Dan Cui has 27 years experience in sales and marketing. Much of his career has focused on introducing leading edge technology and products into new markets on a global basis. Dan has held senior sales and marketing positions in consumer electronics, e-commerce, semi-conductor, system, and electronic design automation (EDA) industries. In his current position at Myvu Corporation, Dan has been instrumental in creating brand name recognition and consumer demand for Myvu’s Personal Media Viewers (PMV) around the world. His efforts helped create a sustainable market for PMVs and has made Myvu the world’s most popular brand of video glasses.

Kent Demaine

Kent Demaine is the founder of OOOii, a real-time technology studio that merges VFX, VR, interactive and gaming disciplines in the development of custom large-scale mixed reality installations. Prior to founding OOOii, Kent became one of Hollywood’s leading future technology visionaries, delivering some of the most memorable technology visual effects sequences of the past two decades. Minority Report, Star Trek, Fast and Furious, MI:3, The Island, Déjà Vu, A.I., The Italian Job, Enemy of the State. Over the past year, Kent has been asked to participate in multiple think tanks representing a wide range of industries including the Central Intelligence Agency, Microsoft Research, 5D Immersive Conference, ISMAR and the See Information Visualization Conference.

Clark Dodsworth

Clark Dodsworth does product strategy, innovation and development in software and devices that require a quality user experience. All his work is founded on human-centered design. He recently completed work on an unprecedented smartphone augmented reality-based system for the Dubailand theme parks project. He co-authored the original Ambient Intelligence strategy for Philips, later adopted by the EU for its 6th Framework Programme for Research and Technological Development on IST Research 2002-06. He has worked on massively multiplayer worlds and delivered keynotes at entertainment computing and military simulation conferences. And he was Director of Creative Services for the first location-aware nationwide B2C startup. The product is the experience.

Joe Dunn

Joe Dunn is Co-Founder and CEO of e23 Games, a San Francisco-based startup concentrating on Geo-Located, Social Augmented Reality Games. Joe has a deep background in digital media tools for artists, professionals and the end consumer, and was a key member of the team that built Macromedia into a successful public company. Joe co-founded e23 Games to pursue a fascination with mixed-world entertainment – building on the experience of successful social games by combining social objects in the real world with social gaming rules and Augmented Reality to produce personal, connected casual fun for the mobile consumer.

Ron Edwards

Ron Edwards is the Co-founder and CEO of Ambient Performance, a UK based firm specializing in 3D mobile and enterprise virtual world applications. Ron is a pioneer and thought leader in helping organizations apply emerging technologies for better communication, collaboration and learning with over 18 years experience. He is especially excited about the nascent Metaverse and is developing projects in core areas of mobile augmented reality, virtual worlds, mirror worlds and mobile social media for a variety of clients in industry, government, consumer brands and education. Ambient’s latest publicly available mobile AR production is The Iron Age Experience developed for Hampshire County Council, UK which can be accessed at http://vizit.mobi. Ron is from Seattle, lives in London, is a SMARTlab PhD student at University of East London researching collaboration in the mobile metaverse.

Di-Ann Eisnor

Di-Ann Eisnor lives in Palo Alto, by way of Portland, OR, Boston, New York City and Amsterdam. Di-Ann is a neogeography pioneer and serial entrepreneur employing all means to increase the world’s citizen mappers. Di-Ann functions as both Chairman of Platial, The People’s Atlas, and as VP Community Geographer at Waze. Platial is a widely adopted mobile and online social mapping service funded by Kleiner Perkins Caufield & Byers, Ram Shriram and others with approximately 15MM unique users. Waze is free crowd-sourced navigation and real-time traffic. Started in Israel and well past critical mass, Waze now has top quality map, navigation and traffic data in the country. Di-Ann is setting up US operations and crafting the cartography of “live mapping”.

Dave Elchoness

Dave Elchoness is the CEO of Iryss, maker of Tagwhat, the social augmented reality network. Now in private beta, Tagwhat combines a robust on-line, map based interface with Iryss’ proprietary mobile AR for a powerful create and share user experience with broad applicability. An innovator in emerging social technologies, Dave has contributed to reports by Forrester Research and BusinessWeek and addressed audiences from the ION Game Conference to the American Bar Association and SIIA. Dave lives with his wife and three sons in Boulder, Colorado.

Dana Farbo

Dana Farbo has been an industry leader in the online, mobile and social marketing space since he launched his first Web site in 1995. He has gone on to pioneer new ways to reach, engage and convert audiences into customers and is currently the President of Imano Inc., a globally recognized company in the digital marketing space for online and mobile engagement. Imano’s iPhone application company, Acrossair, is a world leader in the development of Augmented Reality applications for the mobile market.

Anthony Fassero

Anthony Fassero is co-founder and co-CEO of earthmine inc, a Berkeley based company that is “indexing reality”, creating a complete inventory of our urban environment that will support the next generation of web based spatial applications. Prior to earthmine, Anthony joined the Kacyra Family foundation working on CyArk, a comprehensive web accessible archive of 3D data from archaeological and heritage sites. Entrepreneurial by nature, Anthony has done work in web development, asset and site management, and professional photography. He graduated from the University of California at Berkeley with a degree in Architecture./td>

Steven Feiner

Steven Feiner is Professor of Computer Science at Columbia University, where he directs the Computer Graphics and User Interfaces Lab, and co-directs the Columbia Vision and Graphics Center. Prof. Feiner’s lab created the first mobile augmented reality system using a see-through display in 1996, and pioneered applications of augmented reality to fields such as tourism, journalism, maintenance, and construction. He is coauthor of Computer Graphics: Principles and Practice and of Introduction to Computer Graphics, received an ONR Young Investigator Award, and together with his students, has won best paper awards at ACM UIST, ACM CHI, ACM VRST, and IEEE ISMAR.

Tony Fernandes

Tony Fernandes is the CEO of theUEgroup LLC, a user experience consultancy, based in San Jose CA. Tony is a User Experience veteran with over 20 years of industry experience. Previous employers include Lotus/IBM, Apple, Netscape, and XEROX PARC. At Netscape, he was responsible for all of Netscape’s server and browser user interfaces and helped usher in the user interface for the web as we know it. He speaks regularly and is author of the book “Global Interface Design.” His recent work in AR includes mobile, retail, and learning experience. Clients of theUEgroup include Dell, HP Labs, Nokia, and Microsoft.

Ivan Franco

Ivan Franco is the Director of Research and Development at YDreams: a Portuguese company that has been developing VR, AR, and mobile applications since 2000 and has deployed over 600 interactive projects worldwide for clients like Coca-cola or Adidas. Ivan’s work has delved into ubiquitous computing, interactive installations, and opportunities for rethinking User Experience and Electronic Arts. He has a background in Engineering with a Masters in Digital Arts.

Mathijs Gajentaan

Mathijs Gajentaan is co-founder of Winvolve Inc a new media development firm that specializes in AR, 3D animation and Application Development. THe c
Winvolve is also representing partner for Layar in North America.
More than 15 years of Interactive Media experience in both North-America and Europe. Extensive experience with companies as Danone, KPN Telecommunication, Tucows, WPP, Nedstat. Initiator of artoronto.com, an Augmented Reality Demo Camp.

Michael Gervautz

Michael Gervautz is a Director of Business Development in the Corporate Research & Development group at Qualcomm Inc. He was previously the Founder and Managing Director of Imagination Computer Services, a company that developed interactive user experiences based on various sensor technologies, augmented reality and computer vision/computer graphics. Prior to that, Michael was an Associate Professor at the Institute for Computer Graphics at the University of Technology Vienna, where he led advanced research in virtual and augmented reality, realistic image synthesis, multimedia in education and computer animation. Michael studied Computer Science at the University of Technology in Vienna where he received his M.Sc. and PhD degrees. He is still a senior lecturer there.

Eric Gradman

Eric Gradman is an interactive artist in Los Angeles, CA. His work often features computer vision, large-scale projections, unusual sensors, and custom electronics to produce fun environments that compel people to interact.

Rob Grant

Rob Grant is a computer vision engineer at Occipital, developers of the bestselling RedLaser app for iPhone and Android, where he is spearheading development on next-generation augmented reality technology for mobile devices. Rob holds a Masters degree in Computer Science from the University of Michigan.

Chris Grayson

Chris Grayson is a 15 year veteran of the New York City digital advertising scene. Working with many of the city’s largest agencies— 3 years with Ogilvy, 4 years with Euro RSCG, among others; servicing the accounts of some of the world’s most recognized brands. His digital campaigns have been honored by The Ad:Tech Awards, The Addy Awards, The Web Awards and The One Show.

Camilla Grey

Camilla Grey is a digital strategist and trends analyst at Moving Brands. She combines a varied background in marketing, branding, research and journalism with a passion for new media. At Moving Brands, Camilla has worked both internally and client-side to bring a digital agenda into the mix from the outset. As project manager for the Moving Brands’ ‘Living Identity’ augmented reality project, and a regular blogger on AR, she leads the way in forecasting and developing the potential of AR for brands.

Noora Guldemond

Noora Guldemond is the Head Sales & Marketing at Metaio Inc. Noora joined metaio GmbH in 2007, after which she was involved in the development of metaio’s sales within Europe and has been extensively involved with the company’s pioneering outreach in the space. Today Noora serves as Head of Sales & Marketing at the San Francisco office of metaio, Inc. where she is responsible for North America. She has been a leader in the evangelism of augmented reality for three years, speaking at Inside Mobile, Interactive Advertising Bureau’s MIXX Con, Podi Digital Printing Initiative, The Economist Media Convergence Forum, and chaired the workshop “Manufacturing the Future: Use of Mixed and Augmented Reality in Design and Manufacturing” at ISMAR 2009.

Damon Hernandez

Damon Hernandez works in many areas of the Web3D Industry and has been active in virtual environments and the 3D web open standards for over eight years now. He is acting director and liaison of a student initiated organization with the Web3D Consortium, where he also works with the Consortium’s global outreach and education initiatives. Formerly he worked with the 3D web company MediaMachines and then the virtual world company Vivaty. He is currently working with IDEAbuilder, a company that uses mixed reality technologies and robotic manufacturing to build homes more “green” and efficiently. Damon is actively involved with the 3D web’s convergence with other Metaverse technologies. With a passion for education and immersive tech, he has built several web3D learning applications and is leading dozens of 3D web and mixed reality research projects in multiple domains.

Jeremy Hight

Jeremy Hight is an information designer,theorist and artist working in Augmented Reality and Locative Media since creating Locative Narrative in 2002. His essay “Narrative Archaeology” was named one of the 4 primary texts in Locative Media. He has published 30 essays on augmented reality,locative media and immersive visualization. He is a contributing editor for M.I.T’s Lea.

Anselm Hook

Anselm Hook is an artist, theorist and locative media developer focusing on Augmented Reality apps. He led the engineering of several video games as well as the development of Platial.com and Meedan.net.

Takahito Iguchi

Takahito Iguchi is a creator and evangelist of several innovative multimedia platforms and web services at various companies including JUST Systems, Scitron & Art, and start-up Digitao, for which he was founder/CEO. Has over 20 years experience in providing art/music/game/anime/publishing and other consumer oriented software and services using cutting-edge technology. Founded Tonchidot Corp. in August 2008 to develop Sekai Camera service. BA Philosophy Ritsumeikan Univ, Kyoto, Japan

Ori Inbar

Ori is co-founder and CEO of Ogmento, a developer and publisher of mobile augmented reality experiences; Author of Games Alfresco – the #1 blog for augmented reality; President of the Augmented Reality (AR) Consortium – an international group of pioneering AR companies dedicated to advancing the AR industry through collaboration. Ori is a recognized speaker in industry events and a sought after advisor for augmented reality initiatives.

Joseph Juhnke

Joseph Juhnke is President & CEO of Tanagram Partners, a strategic design firm that uses innovation and technology to build competitive advantage for its clients. Joe is known as a passionate advocate for the new mindsets that digital breakthroughs require – from client transparency in the use of social media, to the importance of building bridges between marketing and technology within organizations. Under Joe’s leadership, Tanagram is designing digital solutions wherever technology intersects with opportunity. Tanagram is currently creating applications for the Interpublic Group’s new Geomentum agency to help drive their hyper-local media analytics. Tanagram is also leading the charge for the Natural User Interface (NUI) movement and the promise it brings. To assist developers, Tanagram has created and published a set of open-source touch libraries on Touch.codeplex.com and will soon be featured on Microsoft’s Channel 9. A strong believer in the potential of Augmented Reality (AR) to lift performance in high-stakes, real-world arenas, Joe has led Tanagram to receive Defense Department funding for AR projects in both aerospace and infantry-level applications.

Pamela Kerwin

Pam Kerwin handles Strategic Business Development for GeoVector Corporation, a company which has been working on commercializing augmented reality applications for many years. Pam has extensive senior management experience in both start-up and Fortune 500 companies within various industries. Prior to joining GeoVector, Pam was a senior executive at Pixar Animation Studios, an independent film production company best known for its blockbuster, Toy Story. Pam participated in Pixar’s highly successful IPO and in the creation of several blockbuster films, award winning commercials and interactive products.

Albert Heekwan Kim

Albert Heekwan Kim is the Founder and CEO of Zenitum, a research and development lab based in Seoul, Korea. As early as 2004, he was a champion for augmented reality in Korea, investing heavily into research in core technologies relevant to his vision of AR.

Marshall Kirkpatrick

Marshall Kirkpatrick is the VP of Content Development at ReadWriteWeb, a leading blog focused on web technology innovation and its consequences. He has also consulted for companies large and small on the use of social media for establishing leadership in various markets.

Keith Klemba

Keith Klemba is Director and Technical Fellow in the SAP Chief Scientist Group at SAP Labs, Palo Alto, California. In his current role, he is investigating the potential impact of emerging technologies on SAP Products and Services. His experience brings together a keen sense of Systems Engineering with grounded Business awareness. Most recently he has been studying the impact of Video and Virtual Reality on all aspects of IT. He is considered an expert in Network Communications, Security, Multimedia, and Systems Engineering. Keith holds over a dozen patents in the areas of Security, Communications, and Networking. He is considered an expert in the area of Wireless Networking and Networking Infrastructures.

Bryan Klingner

Bryan Klingner is a research scientist at earthmine, inc, a Berkeley startup that has created a unique 3D mapping platform for street-level data. Before joining earthmine, Bryan worked as an engineer at Apple and then earned his Ph.D. in Computer Science from Berkeley, specializing in graphics, simulation, and computational geometry.

Martin Lechner

Martin studied both Computer Science and Mathematics at the University of Salzburg, Austria and the Victoria University of Technology in Melbourne, Australia. He got to know Philipp Breuss during his time at Sony DADC. Martin was fascinated by the possibilities of Augmented Reality and joined Philipp to develop Wikitude. He is now CTO at Mobilizy.

David Lee

David Lee is the Vice President & Director of Zenitum’s global operations, where he launched iNeedCoffee while growing Zenitum’s computer vision technology portfolio. He is the co-founder of Wetoku, a video content authoring platform designed for bloggers, and launched the world’s first e-barter exchange platform in 1998. David was a member of the inaugural TEDxSeoul organizing committee. He is very active in the Seoul startup community, organizing StartupSeoul in 2009, and is scheduled to present at the 2010 Seoul Geeks on a Plane event hosted by Dave McClure and Chang Kim. Follow @davidyhlee on Twitter!

Maarten Lens-FitzGerald

Maarten Lens-FitzGerald is Co-founder and General Manager of Layar. A company at the forefront of the emerging medium of Augmented Reality, with over 1 million users of the Layar Reality Browser, and thousands of developers creating AR experiences on the platform. Maarten started as an Internet professional in 1993. He helped national and international companies take their first steps online. Later he developed permission based strategies and campaign concepts focusing more on the marketing side of things. He moved on to mobile in 2007 when he started Mobile Monday Amsterdam and later SPRXmobile where Layar was born. In 2008 Maarten was diagnosed with cancer and become know as patient 2.0. He shared all his experiences through twitter and his blog maartenjourney.com. Maarten declared himself ex-patient 2.0 in the summer of 2009. Maarten is married and lives with his wife and two cats in Amsterdam.

Mike Liebhold

Michael Liebhold is Distinguished Fellow at the Institute for the Future focusing on mobility, media and geospatial computing. Previously Mike was a Senior Scientist for Atari and Apple Labs researching digital media, early augmented reality.Mike initiated and managed partnerships with Disney, AT&T Bell Labs, MIT Media Lab and other international media labs. Mike successfully lead two of the biggest technology industry consortia in history settling on data formats as chair of the FCC HDTV data interoperability program and a founding architect of the cd-rom industry data working groups, and was most recently instrumental, with others in setting the specs for the geoRSS format for 2D location data used by millions worldwide, and supported by yahoo! google and microsoft as well as hundreds of independent geo-web companies.

Joe Ludwig

Joe Ludwig is a twelve year veteran of the video game industry with work on multiple massively multiplayer online games and a couple of blockbuster triple-A titles. A keen observer of the rise of Augmented Reality, he writes on the subject frequently on his blog at ProgrammerJoe.com.

Blair MacIntyre

Blair MacIntyre is an Associate Professor in the School of Interactive Computing at the Georgia Tech, where he has directed the GVU Center’s Augmented Environments Lab for 10 years. He has been conducting Augmented Reality research since 1991, with the goal of understanding the potential of AR as a new medium for games, entertainment, education and work. He has collaborated on a variety of AR gaming and entertainment projects over the years, and in the past few years has focused on handheld AR game design, interaction and evaluation. His research is supported by a variety of technology and content companies, including MediaPower, Turner Broadcasting, Sun Microsystems, Hewlett-Packard, Alcatel-Lucent, NVidia, Apple, Texas Instruments, Samsung, Qualcomm and Motorola and Nokia. He has written a wide range of academic papers, taught tutorials on Handheld Augmented Reality, and been Program Chair for the International Symposia on Wearable Computing (2000), Mixed and Augmented Reality (2003), and User-Interface Software and Technology (2003). He served as the guest editor of a ‘Mixed Reality’ special issue of IEEE Computer Graphics and Applications. He received a Ph.D. from Columbia University in the City of New York in 1998, and B.Math and M.Math degrees in Computer Science from the University of Waterloo in Canada in 1989 and 1991.

Lester Madden

Lester Madden is the Founder and Editor at AugmentedPlanet.com. Lester has been at the cutting edge of new technology for the last 15 years and has worked at brands such as Microsoft, Skype, Symbian, Nokia and the Symbian Foundation, where he has built programmes to reach out to the developer community and to help 3rd party developers take products to market. With excellent contacts in the mobile industry, AugmentedPlanet.com is now looking to expand and help developers take augmented reality applications to market.

Doug Magyari

Doug Magyari is the founder and CEO of Immersion International, a start-up working in the military, commercial and consumer space to bring the first fully-reflective mixed reality HMD technology to market. Magyari’s passion lies in the development of efficient and purposeful technologies in many industries. Patenting his first invention at age 19, Magyari now holds a diverse portfolio of technology and process patents including large-scale water purification, a continuously variable transmission, room acoustics, photon induced fuel phase shifting and now the revolutionary fully-reflective optic used in Immersion’s landmark goggles set to debut commercially in the first quarter of 2011.

JP Manninen

JP Manninen is a Finnish tech journalist working on a series of stories on location-based services for VentureBeat. Back home, JP works for the Finnish newspaper Kaleva and, specifically, their technology-related news service called HighTech Forum. Currently he is taking part in the InJo Fellowship Program at Stanford University. JP lives in San Francisco and likes to ride bikes.

Peter Meier

Peter Meier, born 1976, received his master in manufacturing engineering from the Technical University of Munich, before founding metaio in 2002 together with Dr. Thomas Alt. Since then, he serves as CTO and helped to make metaio one of the leading companies for the development and licensing of Augmented Reality Technology, worldwide. Metaio has over 50 employees in its locations in Munich, Seoul and San Francisco. Peter Meier actively takes part in expanding metaio’s technology and products.

Kayvan Mirza

Kayvan Mirza co-founded Optinvent S.A. in Rennes, France and became its CEO on February of 2007. He brings over 15 years of industry experience to the company. Previously, Kayvan was a director in Thomson’s component businesses in Paris, France. In 2004 he successfully set up and ran an optical component business from scratch. Preceding the optical activity, Kayvan ran an RF component business worth 60M€ with two R&D centers, manufacturing in Indonesia, and a worldwide sales force concentrating specifically on Asia. Prior to Thomson, Kayvan held key positions for HP in Grenoble, France including Product Management for a line of high end PC’s and Business Management for a line of storage products. Before joining HP, Kayvan worked at Invensys and held various positions ranging from Engineering, to Project Management, to Marketing.

David Murphy

David Murphy is a Mixed Reality Researcher at Nokia Research Center Helsinki, focusing on mobile applications. He joined NRC in 2004 to begin the Nokia MARA project, which became the first sensor-based mobile AR browser, and has also worked on the Nokia Image Space social mixed reality media sharing service.

Fernando Nabais

Fernando Nabais is a researcher and project manager at YLabs, Ydreams R&D department, coordinating projects in the areas of Human Computer Interaction, Augmented Reality and Ubiquitous Computing. Besides the industry and research, extend his activities to education while maintaining an independent artistic production. Holds a degree in Electronics and Telecommunications engineering, complementary studies in Multimedia Engineering and is a Masters candidate in Communication Sciences at Universidade Nova de Lisboa. Holds a guest professor position at Universidade Lusófona, Lisbon, at the Technological Arts masters program and besides teaching has been a consultant in new media curricula for several universities and the Portuguese Ministry of Education. Individual and collaborative artistic work has been expressed in music projects and new media art from performance to installation.

Shailesh Nalawadi

Shailesh Nalawadi is a Product Manager for Computer Vision initiatives at Google. He is part of the team that developed Google Goggles. Prior to joining Google, he worked in a technical capacity in a variety of software start ups in the Bay Area.

Nassir Navab

Nassir Navab is a full professor and director of the institute for Computer Aided Medical Procedures (CAMP: http://campar.in.tum.de) at Technical University of Munich (TUM) with a secondary faculty appointment at its Medical School. In 2001, while acting as distinguished member of technical staff at Siemens Corporate Research (SCR) in Princeton, he received the prestigious Siemens Inventor of the Year Award for the body of his work in interventional imaging. He had received his PhD from INRIA and University of Paris XI in France and enjoyed two years postdoctoral fellowship at MIT Media Laboratory before joining SCR in 1994. In November 2006, he was elected as a member of board of directors of MICCAI society. He served on the Steering Committee of the IEEE Symposium on Mixed and Augmented Reality between 2001 and 2008. He is the author of hundreds of peer reviewed scientific papers and over 40 US and international patents. He is proud of his PhD students who have received many prestigious awards including MICCAI young investigator awards (2007 and 2009), best paper awards at ISMAR 2005, VOEC-ICCV 2009, and IPMI Erbsmann award 2007.

Ben Newhouse

Ben Newhouse is a developer at Yelp and is responsible for the creation and development of Yelp Monocle, one of the first implementations of Augmented Reality on the iPhone. A builder at heart, he is busily trying to make 2010 the year of computer vision on consumer devices. Ben has spent 18 months in Beijing and Taipei, and previously worked at Microsoft Research Asia. He will receive a BS in EE from Stanford University at the end of June.

Cole Van Nice

Cole Van Nice is a Partner with Chart Venture Partners (CVP), a technology venture capital firm based in New York that focuses on disruptive technologies with dual-use application in both the Defense industry and large-scale commercial markets. Cole focuses on early-stage investments in the digital media, imaging, photonics, and geospatial technology sectors, with special interest in hardware and software technologies that contribute to the advancement of Augmented Reality.

Julian Oliver

Julian Oliver is a New Zealand born artist, inventor and computer programmer based in Berlin, Germany. He has presented papers and projects at many museums, international electronic-art events and conferences, including the Tate Modern, Transmediale, Ars Electronica and the Japan Media Arts Festival. His work has received several awards, ranging across technical excellence, artistic invention and interaction design. Julian has given numerous workshops and master classes in game-design, artistic game-development, object-oriented programming for artists, UNIX/Linux, virtual architecture, interface design, augmented reality and open source development practices worldwide. He is a long-time advocate of the use of free software in artistic production, distribution and education. Within the AR community Julian is known for LevelHead and the recent urban exhibition platform, The Artvertiser.

Patrick O’Shaughnessey

Patrick O’Shaughnessey is the founder of Patched Reality, an augmented reality software development company. Previously, he led the engineering team at The Electric Sheep Company, publishers of the Webflock virtual worlds platform. A software engineer for over 18 years, his background also includes game development, machinima, mobile computing, and telecommunications. He holds a BS in Computer Engineering from The University of Michigan, Ann Arbor, and is a co-inventor of five patents.

Jarrell Pair

Mr. Pair is CTO and a founder of LP33.tv, an on demand music entertainment network. For over twelve years he has designed and developed technology for entertainment, art, training, and medical applications. An innovator and entrepreneur, Pair’s background spans internet technology, mobile computing, augmented reality, virtual environments, and live performance.

Helen Papagiannis

Helen Papagiannis is a designer, researcher and artist who has been exploring AR as a new creative visual force since 2005, with a focus on aesthetics, content development, and storytelling. She is completing her Ph.D. at York University in Toronto, where she is also a Senior Research Associate at the AR Lab in the Department of Film. Prior to her augmented life, Helen was a member of the illustrious Bruce Mau Design studio, where as project coordinator she oversaw “Massive Change: The Future of Global Design”, an internationally touring exhibition, book published by Phaidon Press, and a series of global events.

Sophia Parafina

Sophia is the Director of Operations at OpenGeo, the social enterprise that produces the OpenGeo Suite, the first fully integrated open source geospatial stack. She also organized Augmented Reality DevCamp NYC and hosts AR New York Meetups. Before joining OpenGeo, she was a founder and CTO of IONIC Enterprise (acquired by Erdas) and Senior Program Manager for In-Q-Tel, the CIA’s venture capital fund.

Robert Rice

Robert is an author, futurist, entrepreneur and a recognized world leader in pioneering commercial augmented reality with more than 17 years of experience. Robert is the author of MMO Evolution and a contributing author in Working Through Synthetic Worlds. Robert is the CEO of Neogence Enterprises and Chairman of the AR Consortium.

Paige Saez

Paige Saez is an artist, designer and researcher. Sàez is fascinated by structures of participation in the production of knowledge and information and focuses her research on hacktivism, participatory economics and social media. In 2007 she founded the Makerlab with Anselm Hook, an arts and technology incubator focused on civic and environmental projects.

Nitin Samani

Nitin Samani is co-author at AugmentedPlanet.com. Nitin has been working with mobile technology all of his career. During his time at Symbian; Nitin was involved hands on in the OS and then made a move into technical marketing, focussing on developer programs and events. Here he gained experience working with leading handset manufacturers and ran a successful university outreach program; Symbian Academy. AugmentedPlanet.com is now looking to expand and help developers and businesses to leverage and commercialise this new technology.

Brendan Scully

Brendan Scully is a senior at Dartmouth College pursuing a special major titled “Designing Reality” under the guidance of professors Mary Flanagan and Aden Evens. This course of study was structured to provide the critical tools necessary to study Augmented Reality and culture from a humanistic perspective. He currently writes for Mary Flanagan’s humanistic game research lab tiltfactor.org and as a Scholar for the Humanities, Arts, Science and Technology Advanced Collaboratory at hastac.org. In fall of 2008 Scully organized and led an anthropological experiment in which twelve students attempted to addict themselves to an MMORPG. While playing, the team carried out and recorded in-game “peace protests” and successfully promoted alternative play options to gamers on their server (see warjammers.blogspot.com).

Brian Selzer

Brian Selzer is the President and Co-Founder of Ogmento, a developer and publisher of mobile augmented reality games and entertainment. As a creative executive and digital media pioneer, Mr. Selzer has created, produced and distributed online and mobile games, animation and social media content to a client list that includes Fox, Universal, Sony, Activision, EA, Marvel, Hasbro, Nike and many others.

Tish Shute

Tish Shute is a consultant, writer, anthropologist, technologist, and founder of Ugotrade, a leading blog focused on augmented reality, and the future of mobile social communications. Tish is currently working on an open distributed platform for augmented reality, bringing together real-time communications, visual and hyper-local search, geo/sensor data, and 3D, to make the physical world our platform. She is passionate about a social commons for augmented reality, and the use of sensor networks and instrumented environments in the service of sustainability.

Derek Smith

Derek Smith is a recent graduate from Loyola Marymount Univiersity. With early guidance from a few CS professors, he began his Senior year with the iPhone SDK. As a student developer he earned a WWDC Student Scholarship. After college, Derek began working as an iPhone Dev consultant which lead him to his current position at SimpleGeo. At SimpleGeo, Derek was given the opportunity to explore different implementations for providing an augmented reality environment for the iPhone.

Christopher Stapleton

Christopher Stapleton is an entrepreneur, educator, inventor and artist who explores the power of human experience augmented by the emerging technology of Mixed Reality. Trained as a designer he has led interdisciplinary creative teams to stimulate the innovation life-cycle to more effectively transform radical ideas into viable solutions. His background includes the founding of the UCF Media Convergence Laboratory, producing theme parks world wide and designing for theater, feature films & television in the New York City. He is currently creating the national model of the Mixed Reality Experiential Learning Landscape for NASA and NSF ISE (STEM).

Matthew Szymczyk

Matthew Szymczyk is co-founder and CEO of Zugara, Matthew drives the firm’s strategic vision for a roster of globally recognized brands and is currently overseeing Zugara’s launch of Augmented Reality based products for online shopping, gaming and video conferencing. Matthew’s core industry passions include Interactive Video, Augmented Reality and Mobile Marketing.

Marco Tempest

Marco Tempest is an Adventurer, Scientist, Showman, Dreamer and Hero… There’s no one quite like Marco Tempest. His imaginative combination of computer-generated imagery, video, music and stagecraft with his unique vision of future life is creatively unique and unequalled within the performing arts. Marco began performing at a very young age. By the time he was 22, he had captured the prestigious New York World Cup of Magic, launching him into international prominence. The amazing precision and imagination embodied in his work have always set him apart from the crowd. He seems to have an uncanny sense of what would be just right for a given situation…in a meeting, for a particular audience, in a particular setting. Always working to stay just a bit ahead of the curve himself, he has a particularly winning way of taking his audiences with him on his magical excursions into the land of tomorrow

Paul J. Travers

Paul J. Travers was the founder of Vuzix and has served as our President and Chief Executive Officer since 1997 and as a member of our board of directors since November 1997. Prior to the formation of Vuzix, Mr. Travers founded both e-Tek Labs, Inc. and Forte Technologies Inc. He has been a driving force behind the development of our products for the consumer market. With more than 20 years experience in the consumer electronics field, and 13 years experience in the virtual reality and virtual display fields, he is a nationally recognized industry expert. He holds an Associate degree in engineering science from Canton, ATC and a Bachelor of Science degree in electrical and computer engineering from Clarkson University. Mr. Travers resides in Honeoye Falls, New York, United States.

Bruno Uzzan

Bruno Uzzan has been driving the growth of Total Immersion since 1999 – from start-up to the company’s current position of global category leader. As a pioneer and AR visionary, he has led Total Immersion’s global expansion and built the company’s client roster with blue chip accounts that include Disney, McDonald’s, Mattel, Twentieth Century Fox and Nissan Motors. He also is responsible for developing strategic alliances, bringing his vision for the potential of next gen AR to these relationships. Before establishing Total Immersion, Uzzan served as a consultant for Pierre Henri Scacchi and Associates (Price Waterhouse Group). He holds a masters degree in management from the University of Paris Dauphine.

Daniel Wagner

Daniel Wagner is a Principal Engineer in the Corporate Research & Development group at Qualcomm Inc. He was previously a senior postdoctoral researcher at the Graz University of Technology. He is very well known for jump-starting Augmented Reality research on mobile phones. During the course of his PhD he developed the first marker tracker and the first 6DOF natural feature tracker running in real-time on PDAs and mobile phones. He was also the lead architect of the multi-platform Studierstube ES software.

Jonathan Waldern

Jonathan Waldern brings eighteen years of technical project management and business development experience, founding his first company in 1991. to developed, manufacture and distribute high margin simulation and training systems. In 1993 his company introduced the first “industrial strength” line of HMD based virtual reality systems called “Virtuality” for exhibitions, training and theme parks in USA, Europe and Japan. Customers included Universal Studios, IBM, FORD, Philips, BT, Japanese Government, and many other international corporations. In 1994 he completed an IPO and later was the recipient of three independent UK national business awards for innovation, quality manufacturing and business development. With a desire to return to basic research in Eye Display Optics and foreseeing a grassroots opportunity for miniaturization by combining Switchable Bragg Gratings with laser illumination and holographic optics, he emigrated with his family to Silicon Valley, became proud US citizens and founded his second company SBG (Switchable Bragg Grating) Labs Inc., developing 3-D Display and Imaging modules for Tier1 OEMs. Waldern graduated with a first class degree in engineering and Ph.D at Loughborough University of Technology (LUT), where he working on 3D computer graphics and Human Computer Interaction in collaboration with IBM Scientific centre, Winchester.

Lake Watkins

Lake Watkins is a Mobile Games Developer with XMG Studio. He graduated from the DigiPen Institute of Technology in Seattle, Washington – one of the top programs in the U.S. for video game design and interactive technology development. Lake was a developer on Pandemica, an Augmented Reality game by XMG, which won the Best AR App award from Bestappever.com and was recently nominated as a finalist in the Canadian Video Games awards. He brings a significant knowledge base in the areas of Augmented Reality and interactive technologies. Before becoming a Mobile Games Developer at XMG Studio, Lake Watkins was a Software Developer in Test at Surreal Software. He worked on the upcoming title, “This is Vegas,” and also collaborated on various aerospace simulations before entering the games industry. Lake has also spoken at the following conferences: Austin Game Developers Conference, 2009 – Presented a Narrative Game Analysis of “War Wind” as part of the Writers Summit. World Space Conference, 2002 – Presented an Astrobiology Simulation as part of a student panel.

Sean White

Sean White is a visiting scientist at the Smithsonian Institution and postdoctoral research scientist at Columbia University. His research interests focus on investigating situated ways of interacting with and perceiving the environment through mixed and augmented reality, visualization, tangible user interfaces and mobile computing. A 2009 Tech Awards Laureate, his recent projects include mobile, hand-held and augmented reality electronic field guides for botanical species identification, augmented reality visualization of geocoded carbon monoxide sensor data in urban environments, and sonification and spatial perception of the Cuyahoga River.

Daniel Whittet

Dan Whittet is a prominent member of the sustainability movement, currently based in las Vegas, NV where he recently completed his part of the 8.5 billion dollar CityCenter project. He is a LEED AP BD&C and member of ASHRAE, PMI. ARUP Foresight, USGBC and a beta tester for Autodesk. Of his hiostory he says, “New England public schools and hard working, honest parents. There was always a houseful of books and talk of life, politics and integrity. Studied photography and media, influenced by Paul Caponigro, Ansel Adams, Paul Strand, Errol Morris. Became a woodworker and home builder, inspired by Charlie Wing, James Krenov the apprentice shop and outward bound. Built extensivly on Maine islands and in Telluride with Steeprock. Taught skiing, Learned to fly and worked for the Telluride Film Festival. After becoming a LEED AP I moved to Las Vegas to be part of the world’s largest green project. Married for the second time to the poet Maria Isabel Chacon. I am currently working on some writing projects and staying involved in sustainability movement. I have a new start up company, EnrgResrch to investigate new trends in energy modeling.

Jay Wright

Jay Wright is responsible for developing and driving Qualcomm’s augmented reality commercialization strategy. In this role, Mr. Wright handles partnerships with leading innovators in industry and academia, and leads Qualcomm’s efforts in enabling augmented reality within the mobile ecosystem. Mr. Wright has been with Qualcomm since January 2008, and brings 17 years of experience in developing software and services for mobile and wireless devices. Beginning in 1993 with the launch of Apple’s Newton PDA, Mr. Wright envisioned that low-cost consumer devices would enable a new wave of enterprise automation for mobile workers. As Founder and CEO of Wright Strategies Inc., he led the development of tools and software infrastructure that enabled Windows solution providers to develop and deploy PDA applications capable of synchronizing data with enterprise data sources. The company’s FormLogic software platform was used to deploy tens of thousands of devices for industry leaders including Anheuser Busch, Apple, Disney, Hasbro, Maybelline, Microsoft, and Taco Bell. As an inventor and software engineer Mr. Wright holds three patents – two of which encompass data synchronization between mobile devices and have been regarded as landmark patents in the field of wireless email.


whurley is the co-founder and Chief Technology Officer of Chaotic Moon Studios, a mobile applications studio. A frequent public speaker, he was named a Master Inventor by IBM and in 2008 was named one of the “Top Leaders in Open-Source Business” by LinuxWorld magazine. He is regularly interviewed by leading publications including BusinessWeek, The Science Channel, New Scientist Magazine, Wired, and numerous others.

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