ARE 2011 Speakers

Keynote: Bruce Sterling

Bruce Sterling, author, journalist, editor, and critic, was born in 1954. Best known for his ten science fiction novels, he also writes short stories, book reviews, design criticism, opinion columns, and introductions for books ranging from Ernst Juenger to Jules Verne. His nonfiction works include THE HACKER CRACKDOWN: LAW AND DISORDER ON THE ELECTRONIC FRONTIER (1992), TOMORROW NOW: ENVISIONING THE NEXT FIFTY YEARS (2003), and SHAPING THINGS (2005).

He is a contributing editor of WIRED magazine and writes a Wired.com weblog. During 2005, he was the “Visionary in Residence” at Art Center College of Design in Pasadena. In 2008 he was the Guest Curator for the Share Festival of Digital Art and Culture in Torino, Italy, and the Visionary in Residence at the Sandberg Instituut in Amsterdam.

He has appeared in ABC’s Nightline, BBC’s The Late Show, CBC’s Morningside, on MTV and TechTV, and in Time, Newsweek, The Wall Street Journal, the New York Times, Fortune, Nature, I.D., Metropolis, Technology Review, Der Spiegel, La Repubblica, and many other venues.

Keynote: Jaron Lanier

Jaron Zepel Lanier, Microsoft Research- Partner Architect, Microsoft Research, and Innovator In Residence at USC Annenberg, is the author of You Are Not a Gadget (2010) and a Fellow, International Computer Science Institute, Berkeley. Lanier is an American computer scientist, best known for popularizing the term Virtual Reality. A pioneer in the field of VR, Lanier left Atari in 1985 to cofound VPL Research, Inc., the first company to sell VR goggles and gloves. Lanier has moved between the professional world and academia including positions as Visiting Scientist at Silicon Graphics; Jones Center Fellow, Wharton School, UPenn; Visiting Faculty, Dartmouth College; Visiting Scholar, Columbia University; Interdisciplinary Scholar-in-Residence, CET, UC Berkeley among other appointments. More recently he has been Scholar at Large, Microsoft Live Labs and acted as an advisor to Linden Lab on their virtual world product Second Life.

Lanier is also known as a composer of classical music and a collector of rare instruments such as the khene mouth organ, the suling flute, and the sitar-like esraj. In 2010 Lanier was named to TIME magazine’s list of the 100 most influential people.

Keynote: Blaise Agüera y Arcas

Blaise Agüera y Arcas is Distinguished Engineer and Architect for Bing Mobile and Places at Microsoft. He works in a variety of roles, from designer and coder to strategist, and he leads an Advanced Engineering team of researchers and engineers with strengths in social media, computer vision and graphics. He joined Microsoft when his startup company, Seadragon, was acquired by Live Labs in 2006. Shortly after the acquisition of Seadragon, Blaise directed his team in a collaboration with Microsoft Research and the University of Washington, leading to the first public previews of Photosynth several months later. His TED talk on Seadragon and Photosynth in 2007 is still rated “most jaw-dropping” on ted.com. He returned to the TED stage in 2010 to present Bing Maps.

Blaise has a broad background in computer science and applied math, and has worked in a variety of fields, including computational neuroscience, computational drug design, data compression and others. In 2001 he received press coverage for his discovery, using computational methods, of the printing technology used by Johann Gutenberg. Blaise’s work on early printing was the subject of a BBC Open University documentary, entitled “What Did Gutenberg Invent?”. He has published essays and research papers in theoretical biology, neuroscience and history.

In 2008-9 he was a recipient of MIT Technology Review’s TR35 award (35 top innovators under 35) and Fast Company’s MCP100 (“100 most creative people in business”); in 2010 he’s on Advertising Age’s Creativity 50 (“annual list of the most influential and inspiring creative personalities of the last year”).

Keynote: Frank Cooper

Mr. Frank Cooper, III serves as Senior Vice President and Chief Consumer Engagement Officer of PepsiCo. Mr. Cooper serves as Chief Marketing Officer of Sparkling Beverages of Pepsi-Cola North America. He oversees Pepsi-Cola North America’s entire soft drink portfolio, including the Pepsi, Mountain Dew and Sierra Mist trademarks. He has overseen the re-launch of the Pepsi brand, leading the development of a new brand positioning and a new communication strategy, which has been widely recognized as one of the most innovative and effective programs by PepsiCo in years. Prior to his years at PepsiCo, Cooper led multicultural marketing as well as promotions, interactive marketing & sports at organizations such as America Online and Def Jam Recordings. He has been a Director of Ogmento, Inc. since November 2010. Mr. Cooper has been awarded Gaming Partner of the Year by Mi-6 Gaming (2006) and was head of interactive marketing when PCNA received the “Best Marketing Web Site of the Year” honor from Advertising Age.

Special Guest: Vernor Vinge

Vernor Vinge is both a widely acclaimed science fiction author and a former computer science and math prof at the San Diego State University (SDSU). He is best known for his Hugo Award-winning novels and novellas A Fire Upon the Deep (1992), A Deepness in the Sky (1999), Rainbows End (2006), Fast Times at Fairmont High (2002) and The Cookie Monster (2004), as well as for his 1984 novel The Peace War and his 1993 essay “The Coming Technological Singularity”, in which he argues that the creation of superhuman artificial intelligence will mark the point at which “the human era will be ended,” such that no current models of reality are sufficient to predict beyond it.

Special Guest: Will Wright

Will Wright, widely acknowledged for creating the simulation video game genre, unveiled the highly anticipated SporeTM in September 2008. Spore is a “universe in a box” that allows players to create a species and guide it to sentience, help it build a society, develop its culture, and explore an infinite cosmos of worlds created by other players. Fans eagerly embraced the creation tools in Spore and have created over 100 Million pieces of user-created content, as of Summer 2009.

Spore has been distinguished with such honors as Popular Science’s “Best of What’s New Award,” Popular Mechanics’s “Breakthrough Award,” PC Magazine’s “Technical Excellence Award,” Time Magazine’s “50 Best Inventions of 2008,” and the Jim Henson Technology Honor.

A true gaming industry legend as a result of his pioneering contributions to video games, Wright has been the recipient of several prestigious awards and honors. Rolling Stone named Will Wright “One of the 100 People who are Changing America,” in March 2009, placing him among artists, leaders, scientists, and policymakers who are “fighting every day to show us what is possible.” IN 2008, Will received the first-ever Gamer God Award at the Spike Video Game Awards as a testament to his revolutionary work. In 2007, the British Academy of Film and Television Arts recognized an individual in the Video Game Industry for the first time when it named Wright a fellow. He also received the Producers Guild of America Vanguard Award that same year.

Wright first rose to prominence when he developed SimCityTM, the acclaimed, nonviolent, open-ended sim game. Wright then followed up the success of SimCity with a string of popular simulation games throughout the 1990s. Titles such as SimEarth: The Living Planet (1990), SimAnt: The Electronic Ant Colony (1991), SimCity 2000 (1993), SimCopter (1996), and SimCity 3000 (1999) introduced simulation games to hundreds of thousands of new fans, demonstrating the genre’s true potential.

Wright’s next groundbreaking game came in the form of The Sims (2000), which has gone on to become the best selling PC game franchise of all time, being available in 22 languages in 60 countries. Wright, who studied architecture in college, originally conceived of the game as an architectural design simulator. To “score” the quality of the design, he added tiny people who would inhabit the buildings. These simulated people quickly stole the spotlight, and Will realized that watching the lives of the Sims unfold was the real entertainment. The Sims franchise has now sold over 100 Million units around the world.

James Alliban

James Alliban is a media artist, augmented reality specialist and international speaker from London, UK. He is primarily concerned with building interactive toys and immersive environments which allow users to express themselves creatively. These projects include installations, mobile art apps and online tools that employ a variety of computer vision and image processing techniques. His main tool of choice is the open source arts based programming toolkit openFrameworks. James has become a well known figure in the world of AR for his innovative approach to the technology. He regularly appears in design magazines and popular blogs. He is the founder and MD of the company Augmatic.

Thomas Alt

Thomas Alt founded Metaio, Inc in February 2003 together with Peter Meier and is currently serving as the CEO in both Munich, Germany and San Francisco, California. His professional experience with Augmented Reality solutions includes working at Volkswagen AG in Wolfsburg. During the two years he spent there, he was the driving force behind implementing the virtual techniques used for manufacturing planning. Thomas received his PHD in 2002 from Otto-Von-Guerike Universität Magdeburg, where he focused his dissertation on Augmented Reality. After receiving his PHD he entered in and won the Futuresax business plan contest. The money earned from this contest he used to create Metaio, Inc. Thomas is a featured guest speaker at various international conferences as well as a guest-lecturer at the Technical University of Munich.

P. Mark Anderson

P. Mark Anderson is the CTO of Spot Metrix in Portland, managing the 3DAR mobile augmented reality SDK and supporting its developers. He looks forward to the day when looking forward to anything can be a hands-free interactive experience with comfortable visualization hardware. To that end, Mark is excited about building tools that teams around the world use for creating innovative applications and location aware games.

Sally Applin

Sally A. Applin is a Ph.D. student at the University of Kent at Canterbury, UK, in the Centre for Social Anthropology and Computing (CSAC). She holds a Masters degree from the graduate Interactive Telecommunications Program (ITP) within New York University’s Tisch School of the Arts, and a BA in Conceptual Design from San Francisco State University. Sally has had a 20 year career in the science museum design, computer software, telecommunications, and product design/definition industries working as a Senior UX Designer, Ethnographic Researcher and Senior Consultant.

At Kent, Sally is a founding member of AnthroPunk, a movement that examines how people promote, manage, resist and endure change; hack their lives (and those of others); and create the context of the individuation of their experiences. Sally is currently researching the impact of technology on culture, and the consequent inverse: specifically the reifications of Virtual Space in Personal Space. Most recently, Sally and Dr. Michael Fischer published a paper entitled “The Cultural Impact of Mixed, Blended and Dual Reality,” which defines PolySocial Reality (PoSR) and its relationship to Augmented Reality and the user experience.

Chris Arkenberg

Chris Arkenberg is a researcher, product innovation strategist, and forecaster looking at the ways technology naturally complements, extends, and influences human culture & cognition and how these influences shift global institutions. With over 12 years of professional experience in the Silicon Valley tech industry he has helped develop virtual worlds, managed quality engineering teams for 3D, Flash, & PDF, worked with global enterprise to address worklfow constraints, contributed research & forecast in brain-computer interface, molecular manufacturing, and global energy systems, and runs a new media product innovation consultancy.

Roy Lawrence Ashok

Roy Ashok is the product manager of the augmented reality (AR) platform at Qualcomm. In this role, Ashok handles the product requirements for Qualcomm’s augmented reality software development kit (SDK). He is also responsible for Qualcomm’s AR developer relations, a community of more than 5,000 active developers who use the Company’s AR SDK to build cutting edge applications. Ashok created and managed Qualcomm’s 2010 Augmented Reality Developer Challenge that attracted more than 50 global developers who competed for $200,000 in prizes.

When Ashok first joined Qualcomm in 2003, he held an engineering position. As senior engineer, he developed VoIP and video telephony systems for 3G technologies such as UMTS and EV-DO Rev A. Before joining Qualcomm, Ashok was a software engineer at Hughes Software Systems where he helped build early commercial VoIP signaling stacks and frameworks. While completing his MBA, Ashok acted as manager for BR Ventures (Cornell University’s early stage venture fund), led an investment into Appinions (Jodange Inc), and evaluated several startup companies.

Michal Avny

Michal Avny, is a technology strategist and entrepreneur with over 20 years experience in innovation,  research and technology formulation.

Michal spent the last 10 years at AOL Relegence IL, a pioneer in the real time search technology. The company develops groundbreaking, revolutionary, Real Time Search systems. As the General Manager she was responsible for the strategic technology direction.  Michal built the Relegence R&D and innovation teams from the ground up leading to a successful acquisition by AOL in 2006. Michal is recognized as an expert in the field of Information Retrieval, Real Time Search and Discovery. Michal holds a BSc in Mathematics and Computer Science from the Tel Aviv University.

Amir Baradaran

Born in Tehran and raised in Montreal, Amir Baradaran left a career in academia and activism to pursue an artistic practice. Working in a variety of mediums, Baradaran engages in the realm of speculative, participatory public experiences through the exploration of notions of technology and identity. Recently, under the title FutARism, he employed Augmented Reality (AR) as a new installation medium. The experiential, conceptual and legal shifts presupposed by the advent of AR connect to Baradaran’s interest in radical subjectivities, failed utopias, and mysticism. Iterations include the AR installations Frenchising Mona Lisa (Musee de Louvre, Paris, France) and Takeoff (The Museum of Modern Art, New York, NY). Past works include Transient (2010), a series of video installations in New York City taxis (approx. 1.5 million viewers), and The Other Artist Is Present (2010), a guerrilla performance in four acts at The Museum of Modern Art. Baradaran’s work was also featured at Miami Art Week 2010 as a part of the exhibition Voyeur, presented by Young Patrons of the American Friends of The Louvre.

Avi Bar-Zeev

Avi Bar-Zeev has close to 20 years professional experience in 3D entertainment, visual simulation and internet scale applications. He co-founded Keyhole, Inc. in 1999, (which later became known as “Google Earth”), created the predecessor to KML and even apparently coined the term “Placemark.” He was an early employee or consultant to startups like Intrinsic Graphics, F5 Networks, and more, developing core technologies for Second Life, including their procedural 3D object system. Early in his career, he helped develop Disney’s Aladdin’s Magic Carpet VR Ride, one of the first truly real-time (60 fps) first-person VR entertainment experiences, and went on to lead or influence several other interactive VR experiences for DisneyQuest. He currently works at Microsoft as a Principal Architect, having helped pitch, design and prototype new products and experiences for Bing, Microsoft Research, and XBox.

Gene Becker

Gene Becker (@genebecker) is a leader in emerging technologies that blend the physical and digital worlds. As Layar’s US-based AR Strategist, Gene is responsible for building the creative ecosystem for the Layar augmented reality platform, working with brands, creative agencies, developers and grassroots AR enthusiasts. Prior to joining Layar, Gene was a director at Hewlett-Packard, where he led advanced research and business development for web-based mobile and ubiquitous computing, co-founded a cloud services business, and led worldwide R&D for extreme gaming and mobility brand Voodoo PC. He is the founder of strategy consultancy Lightning Laboratories, a co-founder of the ARDevCamp unconference and organizer of the Ubiquitous Media Studio meetup. Gene studied engineering and computer science at MIT and Stanford, and lives in the San Francisco Bay Area.

Yohan Bentolila

Yohan is the founder and CEO of Previznet, the leading provider of Augmented Reality solutions for the home furnishing and home staging industries. Prior to founding Previznet, Yohan was a research associate and then a project manager at the French Institute of Petroleum (IFP) where he lead several research projects. Yohan has been working on image processing and computer vision for over 10 years, he has published several research articles and presented his research at conferences such as CVPR 2006 in New York and ICIP 2007 in San Antonio. It became clear to Yohan in 2005 that Augmented Reality could be made available to consumers by developing its use in e-commerce. He has been a strong believer for quite some time that Augmented Reality should not be confined to research labs but instead made available to everyone. Yohan holds an MS in Electrical Engineering from ENSEA, France with a research specialization in image processing.

Chuck Benton

Chuck Benton originally trained as a commercial aircraft pilot, flight engineer, and Airframe/Powerplant mechanic, but discovered that the inner technical workings of aircraft were far more interesting than the actual flying of aircraft. In 1981 while managing the field engineering office of a small flight simulator manufacturer, he purchased an Apple computer to teach himself programming, and thus automate many of the mundane aspects of his job. This lead to a career writing computer games, including what became the ‘Leisure Suit Larry’ series, ‘Frogger,’ ‘BC’s Quest for Tires,’ and Disney’s ‘Donald Duck’s Playground.’

In 1987, Chuck was lured back into the simulation business by the Defense Advanced Research Projects Agency (DARPA). Chuck formed Technology Systems, Inc. and helped to develop the Distributed Interactive Simulation (DIS) network protocol, which is now the backbone of a $10B+ global industry. In the late 1990’s his group also developed the first global Voice over Internet (VOIP) system under the DARPA Warbreaker program, and many other now commonplace designs that were based upon emerging network capabilities.

Today, under Chuck’s innovate leadership, TSI continues to expand and build upon today’s technology to solve problems with custom, affordable solutions for the nation. Areas of focus range from mission planning systems to undersea technologies to electronic navigation systems. Mr. Benton has over 30 years experience creating and implementing advanced graphics and integrated sensor/control systems. He is recognized as a leader in the application of Augmented Reality technologies within the Navy, DARPA, and the US Army. He also is a licensed, instrument rated pilot with over 2600 hours flight time in aircraft and simulators, and is a USCG licensed Master of Steam/Motor vessels up to 50GT.

Oriel Bergig

Oriel Bergig is a co-founder of Ogmento and its Vice President of R&D. Leveraging a background that spans academia, industry, and start-ups, Oriel brings to Ogmento extensive expertise in both the technical and business aspects of R&D.

Prior to Ogmento, Oriel worked at Dalet, a global leader in digital broadcasting, and founded a computer software start-up targeting the educational market. During his career, Oriel has led multiple software development projects and participated in all aspects of software design and development. He has also given a series of lectures on innovation in Computer Science in both academic and industrial conferences, and as well as advised a number of technology start-ups.

Oriel graduated summa cum laude with a M.Sc and B.Sc. in Computer Science from Ben-Gurion University in Israel, where he also performed his Ph.D. work in the field of Augmented Reality. Together with Nate Hagbi, Oriel introduced In-Place Augmented Realty, a novel approach for content authoring, which formed the basis for the development of an award winning pose-estimation method. During his Ph.D., he was awarded the Kreitman Fellowship and Evergreen Fellowship, and led a team to 1st place in the national phase of Microsoft’s Imagine Cup.

BC “Heavy” Biermann

BC Biermann possesses a diverse, interdisciplinary background that comprises technology, academia, and the arts. After receiving his doctorate in Humanities from the Universiteit van Amsterdam and working for seven years in web development, BC (“Heavy”) founded The Heavy Projects as he sought to build upon his technical knowledge and enter the emerging (mobile platform) augmented reality field. Heavy’s “Pirate Banker” Junaio channel was an early augmented reality takeover of advertising in pubic space and the “AR | AD Takeover” Junaio channel (a collaboration with the Public Ad Campaign in NYC) received attention in CNet, PC World, The Creator’s Project and Juxtapoz. BC’s use of augmented reality explores the intersection between emerging media, social commentary, and the arts in public space.

Mark Billinghurst

Mark Billinghurst is one of the world’s leading augmented reality researchers, focusing on innovative computer interfaces that explore how virtual and real worlds can be merged to enhance face-to-face and remote collaboration. Director of the Human Interface Technology Laboratory (based in New Zealand and one of the biggest AR labs in the world) and a research scientist at the HIT Lab (US), he has produced over 80 technical publications and his work has been demonstrated at a wide variety of conferences. He is active in several research areas including Augmented and Virtual Reality, wearable computing and conversational computer interfaces. He has previously worked at ATR Research Labs in Japan, British Telecom and the MIT Media Laboratory.

Ben Blachnitzsky

Ben Blachnitzsky joined metaio GmbH in 2005, after which he was involved in the development of metaio’s Augmented Reality core-system as well as end-user applications.

Today Ben is serving as Director Research & Development at the California office of metaio, Inc. and is focussing on mobile Augmented Reality development.

Ben holds an MS in Computer Science in Media from Furtwangen University (German), where he also gathered his first experiences with Augmented Reality.

Jon Cabiria

Dr Jon Cabiria is one of only a handful of technology psychologists to explore new technologies Dr Jon Cabiria is one of only a handful of technology psychologists to explore new technologies from a cognitive and social change perspective. With almost 20 years of consulting in the technology arena, his work encompasses a time line of technological development. In recent years, he has explored the positive psychological benefits of virtual environments for social change, education, and psychological treatments. His work with marginalized people in virtual worlds was considered groundbreaking at the time.

Recently, Dr. Cabiria has turned his attention to augmented reality as a vehicle for change and his international speaking engagements this year focus on AR in education, AR in psychology, and AR and telepresence.

Dr Cabiria holds a PhD in psychology from Fielding Graduate University and a Master’s in Organizational Dynamics from The University ofPennsylvania, with an undergraduate degree in marketing.

Blake Callens

Blake Callens is Senior Software Engineer for the Augmented Reality software company, Zugara. He was lead engineer on the team that created the the DEMOgod award winning Webcam Social Shopper, the lightweight and powerful motion capture engine, ZugMo, the remote application control through video conferencing platform, ZugSTAR, and heads research and development at the company. Blake is co-organizer of the Augmented Reality Los Angeles meetup group and blogs his thoughts on augmented reality at onezerothrice.com.

Andrea Carignano

Andrea Carignano is Co-Founder and CEO of Seac02, and founder and President of 3D Emotion, a technology startup that is going to launch the first autostereoscopic HD 3D projection screnn. Andrea has over 12 years experience, academicals and professional, in virtual&Augmented reality and industrial design market. He was contract professor at Politecnico di Torino and Architectural Faculty in Torino for industrial design. He is member of the board of Associazione Culturale VIEW Conference, and founder member of Réseau Entreprendre Piemonte by Michelin Foundation. Andrea is leading the company to expand his presence worldwide building reseller chain and defining strategic alliances with OEM partners, andrea also s in charge of strategic projects for blue chips company as Benetton, DisneyXD, Ferrero, Prada.

Juliana Clegg

As Co-founder and COO for MVS-California, Juliana Clegg is the architect of business strategy and “contracts guru” for the scientists who have designed the True3D Head Up Display, a compact form-factor, wide-field-of-view, volumetric HUD — the missing link for car makers and fleet owners seeking to realize the promise and safety potential inherent in wide field-of-view augmented reality applications (LBS, V2V/X etc.) for cars, planes, boats and tanks.  She is the company’s key point of contact for OEMs, suppliers and research facilities throughout Europe, the United States and Asia.  Juliana recently brought MVSC to the attention of the European Space Agency where MVSC is now developing plans in collaboration with the German DLR agency to introduce our True3D HUD to general and commercial aviation.  MVS-California are winners of the European Satellite Navigation Competition, 2011, and Nokia/Navteq LBS Challenge.  She can be reached at jcc@mvs.net.

Amber Case

Amber Case is a Cyborg Anthropologist and User Experience Designer from Portland, Oregon. She studies the interaction between humans and computers and how our relationship with information is changing the way cultures think, act, and understand their worlds. Her main focus is on mobile software, augmented reality and data visualization, as these reduce the amount of time and space it takes for people to connect with information. Case founded Geoloqi.com, a private location sharing application, out of a frustration with existing social protocols around text messaging and wayfinding.

In 2010 she was named one of Fast Company’s Most Influential Women in Tech. She formerly worked at Wieden+Kennedy, a global advertising agency based in Portland, Oregon. She currently works as a User Experience Designer at Vertigo Software.

Ina Centaur

Ina Centaur is the founder and artistic director of mShakespeare (formerly, SL Shakespeare), the first and only professional theatre company set in a virtual world. A serial freelancer in web and mobile development by day, she’s finally ready to apply some of that ability to take Shakespeare to the mobile metaverse. When bored, her graduate background in theoretical physics compels her to whittle up augmented reality virtual mesh modeling tools for mobile devices — so that she can whittle up more things, on the go…

Ben Cerveny

Ben has worked for over 20 years on user interaction and experience design, concept prototyping, and strategy in the context of media applications, operating systems, web services, ubiquitous computing, and massively multiplayer games. Most recently, he was an advisor and strategist at Stamen Design, a leading visualization design studio. Previously, he was the founder of the Experience Design Lab at frogdesign, an international product design company, and a lead game designer and platform development strategist at Ludicorp, makers of Flickr. He is also the founder of the Amsterdam-based research foundation VURB, which investigates digital urbanism, and is constantly engaged in the investigation of innovative ways to improve the flow and play of a user’s relationship with task or information.

Tom Churchill

Tom Churchill is the founder and CEO of Churchill Navigation, a company focused on improving the utility of real-time aerial video. He has over 20 years of high technology experience, with much of that in the Internet and mapping space. Tom was previously the founder and CEO of AdKnowledge, a Kleiner-Perkins backed enterprise ad serving company, as well as the director of Yahoo! Auctions. Tom is a frequent speaker at industry events, including Where 2.0, the International LiDAR and Mapping Forum, GIS in the Rockies, WhereCamp 5280, ALEA, and more. When not working, Tom enjoys climbing mountains near Boulder, Colorado and spending time with his wife and 3 children.

John DeWeese

Founder of Quest Visual – the creator of Word Lens

Clark Dodsworth

Clark Dodsworth is founder of Osage Associates, doing product strategy and development for high-quality user experience. His work ranges from an AR-based layer of experience for the Dubailand theme parks project to mobile app startups to the original Ambient Intelligence strategy for Philips, later adopted by the EU for its 6th Framework Programme for Research and Technological Development on IST Research. He has shipped massively multiplayer worlds and was Director of Creative Services for the first location-aware nationwide mobile B2C startup. He’s currently working on a 4D Cinema project, a NASA-funded museum AR project, and thinking about Context.


Di-Ann Eisnor

Di-Ann Eisnor lives in Palo Alto, by way of Portland, OR, Boston, New York City and Amsterdam. Di-Ann is a neogeography pioneer and serial entrepreneur employing all means to increase the world’s citizen mappers. Di-Ann functions as both Chairman of Platial, The People’s Atlas, and as VP Community Geographer at Waze. Platial is a widely adopted mobile and online social mapping service funded by Kleiner Perkins Caufield & Byers, Ram Shriram and others with approximately 15MM unique users. Waze is free crowd-sourced navigation and real-time traffic. Started in Israel and well past critical mass, Waze now has top quality map, navigation and traffic data in the country. Di-Ann is setting up US operations and crafting the cartography of “live mapping”.

Ben Esplin

Ben Esplin is an associate at Pillsbury, where his practice spans many areas of intellectual property law, and his areas of technical focus include social media, video games, social networks, virtual worlds, mirror worlds, aug≠mented reality, media, computer software, computer graphics processing, mechanical devices, control systems, network infrastructure, security and maintenance, sound recording/reproduction, wireless communication and business methods.

Ben is one of the founding members of Pillsbury’s industry leading Social Media, Entertainment, and Technology team.

Ben is a former patent examiner at the U.S. Patent and Trademark Office, where he examined patent applications pertaining to optical systems including film photography cameras, projectors, and photocopiers.

Adriano Farano

Adriano Farano is a media entrepreneur currently on a Knight fellowship at Stanford, a mid-career program for distinguished journalists and innovators, experimenting new ways to augment the news user experience. He’s been partnering with Gene Becker to create in 2010 Quadmented, a historical AR project, that he presented at Stanford’s journalism school, ARdevCamp and in a special event at Google HQ. Quadmented is part of what Adriano calls ‘lasagna journalism’ or multi-layer storytelling.

Adriano is the founding CEO of OWNI.us, an iPad app that, by the end of 2011, will make complex stories digestible and easy to understand thanks to data visualizations, news games and more. OWNI.us is the sister of OWNI.fr, a Paris-based online media awarded the best non-English website prize by the Online News Association and a SXSW Accelerator finalist this year. OWNI offers a cutting-edge news experience to its 1.5M monthly unique visitors, thanks to data viz, web apps and serious games.

Adriano is also the founding CEO of Cafebabel.com, the first pan-European collaborative media that is one of the oldest online only publications in the world.

Leon Farasati

Leon Farasati is a senior product manager at Qualcomm CDMA Technologies (QCT), where he is responsible for Snapdragon™ Mobile Development Platforms.

The Snapdragon Mobile Development Platform is an innovation platform that provides mobile content developers with early access to leading edge API’s and next generation multimedia features. It aims to provide developers with a cost-effective commercial-like platform for application development, testing, and optimization.

Farasati has more than 10 years of experience in various design engineering and product management roles in the computing industry. Prior to joining Qualcomm, he spent six years at NVIDIA corporation, where he was most recently a senior product manager in charge of graphics processor platforms.

Farasati holds a Bachelor’s of Applied Science in Computer Engineering from University of Waterloo in Canada and an MS degree in Management Science and Engineering from Stanford University.

Steven Feiner

Steven Feiner is Professor of Computer Science at Columbia University, where he directs the Computer Graphics and User Interfaces Lab, and co-directs the Columbia Vision and Graphics Center. He and his lab have been doing augmented reality research for over 20 years, creating the first outdoor mobile augmented reality system using a see-through display in 1996, and pioneering experimental applications of augmented reality to fields such as tourism, journalism, maintenance, and construction. Prof. Feiner is coauthor of the well-known textbook Computer Graphics: Principles and Practice, received an ONR Young Investigator Award, and was elected to the CHI Academy. Together with his students, he has won the ACM UIST 2010 Lasting Impact Award for their early work on supporting 2D windows in augmented reality, and best paper awards at ACM UIST, ACM CHI, ACM VRST, and IEEE ISMAR.

Bernard Fraenkel

Bernard Fraenkel is the Chief Technology Officer at Total Immersion, the leader in Augmented Reality. Bernard has over 25 years of experience inventing, and bringing to market, leading edge technology. He was most recently vice-president of Engineering at Teachscape, where he led the development of Teachscape Reflect, which allows 360-degree panoramic video capture of classrooms, and combines web-based tools for teacher observation and coaching. He has also led the engineering teams of ClairMail (Mobile Banking), Sendmail (Internet scale email), Akimbi (virtualization – acquired by VMware) Persist Technologies (information lifecycle management – acquired by HP), Bigstep (e-commerce – acquired by Affinity). Earlier in his career, Bernard developed communications and multimedia products ranging from cell phones to digital cameras, and MPEG codecs. Bernard holds two U.S. patents, and graduated from Ecole Polytechnique Paris, France and earned an MS in electrical engineering and computer science from the University of California, Berkeley.

Ivan Franco

Ivan Franco is the Director of Research and Development at YDreams: a Portuguese company that has been developing VR, AR, and mobile applications since 2000 and has deployed over 600 interactive projects worldwide for clients like Coca-cola or Adidas. Ivan’s work has delved into ubiquitous computing, interactive installations, and opportunities for rethinking User Experience and Electronic Arts. He has a background in Engineering with a Masters in Digital Arts.

Ina Fried

Ina Fried has joined All Things Digital to cover wireless issues and devices, including tablets, smartphones and even some phones of average intelligence.

Her road to becoming the woman she is today has been a long one. Before joining ATD, she spent a decade at CNET where she covered, among other things, Microsoft and Apple. Her reporting spanned several continents, two genders and included chronicling the Hewlett Packard-Compaq merger, Bill Gates’ transition from software giant to philanthropist, as well as the 2010 Winter Olympics in Vancouver.

Prior to joining CNET in May 2000, she covered chips for Bridge News and was a writer at the Orange County Business Journal and Orange County Register. She graduated from Miami University in Ohio.

Marc Rene Gardeya

Marc Rene Gardeya is founder and CEO of Hoppala, the content platform for mobile augmented reality applications. Most popular recent projects include the “Berlin Wall 3D” and several international marketing campaigns. Hoppala is the only agency certified by all three major mobile augmented reality platforms: Layar, Junaio and Wikitude.

Marc has a master in mathematics and computer science and has been working in the field of software engineering and web applications for more than 15 years.

Laurent Gil

As CEO of Viewdle, Laurent leads the company’s technology, marketing, business, and corporate development strategy. Prior to Viewdle, Laurent spent over five years in investment banking as a senior investment banker in corporate finance and capital markets at the French investment bank Credit Agricole. During his MBA at Wharton, Laurent helped establish a boutique investment bank in Brazil, which completed large transactions in the telecom sector in Latin America. He co-founded and served as CFO of TAHO, a wireless internet service provider in Rio de Janeiro, which raised U.S. $10M in 2001 to develop a broadband wireless internet network in Latin America. Before leaving Brazil, he co-created IdeaValley, the leading provider of electronic paper in Latin America. Most recently, Laurent spent two years in West Africa deploying wireless networks in high schools, for a non-profit organization he founded.

Otavio Good

Otavio Good founded Quest Visual to make Word Lens. Before that he started up a bunch of video game companies. Otavio has been programming computer graphics since 2nd grade and freakin loves to program

Chris Grayson

Chris Grayson is Director of Digital at Humble, a pre-to-post production creative collective and bleeding-edge special effects house in New York City, recently honored with Best Special Effects at the MTV Video Music Awards. He explores strategic opportunities to expand Humble’s content creation onto the web, mobile, dooh and emerging platforms.
Prior to joining Humble, Grayson spent 15 years in the New York digital ad world, including time at Ogilvy and Euro RSCG. His campaigns for Nikon, Intel, MCI and Volvo have been recognized by The Ad:Tech Awards, The Addy Awards, The Web Awards and The OneShow.
His website GigantiCo, extensively covers augmented reality and emerging technologies. Together with Ori Inbar and Tish Shute, he is an organizer of Augmented Reality Event.

Lukas Gruber

Lukas Gruber received his MSc in 2008 from Graz University of Technology. From 2005 to 2008 he was employed as software engineer at Bongfish Interactive Entertainment, a computer game company located in Graz (Austria). In this period of time he worked on a cross-platform render engine for the snowboard game Stoked Rider and the successor Drop Point Alaska. In 2008 he finished his Diploma Thesis at Bongfish. The work was focused on game render engines supporting a vast number of light sources. Currently, he is employed as research assistant at the Graz University of Technology. His research interests are visual coherent real-time rendering methods for Augmented Reality on handheld devices.

Garry Hare

Dr. Hare is the Director of Fielding Graduate University’s Media Psychology and Social Change Graduate Program and on the Media Psychology doctoral faculty.  He focuses on Cognitive Psychology and the visual display of information, immersive media, mobile advocacy and the social impact of emerging media including GIS and augmented reality. He consults worldwide with media companies, foundations and venture firms on the creative use of emerging technology, mobile applications and virtual environments.

He began his career at Walt Disney Imagineering and holds a Ph.D. in Organization Behavior and Development from the University of Southern California.

Marc Hayem

Marc is responsaible for US operations at Previznet, the leading provider of Augmented Reality solutions for the home furnishing and home staging industries. Prior to joining Previznet Marc, held various executive management and field positions in software and telecom companies including Mark Logic, IDT Telecom, Netonomy (now Comverse), Genesys Telcommunications Labs (now Alcatel-Lucent) and Business Objects (now SAP). Marc holds an MS in Electrical Engineering from ENSER Bordeaux, France.

Gary Hayes

Gary is an award winning multi-platform producer, author, educator and Director of MUVEDesign.comand founder in 2010 the global StoryLabs.us – growing innovative multi-platform, hybrid media productions. He founded the Innovation Training Unit LAMP.edu.au in 2005 and 8 years previously was the BBC UK Senior Development Producer delivering interactive Social TV, broadband internet and emerging platforms to millions of UK users. Recently Gary became a Distinguished Talent permanent resident in Australia and now his company MUVEDesign.com creates branded & story based augmented reality, virtual worlds and transmedia for companies including Telstra, ABC TV, Accenture & the advertising and education sectors. He runs the top ten Media & Marketing blog personalizemedia.com from Australia based on AdAge Power150 and devises & teaches full time courses in Multi-Platform Content at MetroScreen and AFTRS. He has been an International Interactive Emmy juror for the past few years and also adjudicates of many Digital Fund initiatives.

Martin Herdina

Marting Herdina is the CEO of Mobilizy. Before the foundation of fatfoogoo in January 2007, Herdina gained broad experience as Product Management and Marketing Director at Qpass, a US-based company specialising in infrastructure for electronic payment transactions. Prior to that, Herdina, who swims, climbs, skis and travels in his spare time, had been responsible for strategic product management in executive positions at T-Mobile and UCP AG.

Damon Hernandez

Damon Hernandez works in many areas of the Web3D Industry and has been active in virtual environments and the 3D web open standards for over eight years now. He is acting director and liaison of a student initiated organization with the Web3D Consortium, where he also works with the Consortium’s global outreach and education initiatives. Formerly he worked with the 3D web company MediaMachines and then the virtual world company Vivaty. He is currently working with IDEAbuilder, a company that uses mixed reality technologies and robotic manufacturing to build homes more “green” and efficiently. Damon is actively involved with the 3D web’s convergence with other Metaverse technologies. With a passion for education and immersive tech, he has built several web3D learning applications and is leading dozens of 3D web and mixed reality research projects in multiple domains.

Alex Hill

Alex Hill is a fellow in the Augmented Environments Laboratory lead by Blair MacIntyre at the Georgia Institute of Technology. He is currently leading the KML/HTML Augmented Reality Mobile Architecture (KHARMA) project and development of the Argon client reference implementation. He recently served as lead developer of the Unity AR Toolkit (UART), a rapid prototyping system for mobile augmented reality. During his doctoral work at the Electronic Visualization Laboratory directed by Daniel Sandin and Thomas DeFanti, he was project lead for the Ygrasil GUI project, a 2D/3D Interactive Development Environment for tele-collaborative virtual world construction.

He received a Ph.D. in Computer Science with specialization in HCI from the University of Illinois at Chicago and M.S. in Mechanical Engineering from the University of Texas at Austin in 2007 and 1992 respectively.

His research interests include architectures for mobile augmented reality, mixed-reality collaboration and 3D user interfaces.

More information: http://www.augmentedenvironments.org/lab/people/alexhill

Dr. Jerri Lynn Hogg

Dr. Jerri Lynn Hogg is a professor of media psychology at Bay Path College as well as an international presenter speaking about the cultural influence on human behavior and digital media, virtual communities and worlds, effective communication design, learning communities, and multimedia design.  Passionate about the impact of social media environments, she continues to develop curriculum that can cross cultural and regional barriers.  As a psychologist, Jerri Lynn researches and consults on the convergence of psychology, technology, education, and culture with a special concentration on human behaviors in digital environments.  She is also an instructor at UC Irvine Extension, teaching Social Media and Audience Profiling. Jerri Lynn holds a PhD and MA in media psychology from Fielding Graduate University and an MS in Communications.

Anselm Hook

Anselm Hook is a veteran software developer. He is a senior researcher at Parc working in Augmented Reality. Formerly CTO of Meedan – a real time english arabic translation effort to bridge cultural boundaries. Formerly CTO of Virtual Games – a location based games startup. Developed and shipped several commercial video games as well as several web applications. His home page is http://hook.orgl

Greg Howes

Greg Howes is the CEO of IDEAbuilder (Interactive Design, Engineering and Architecture), a building company in the Architecture, Engineering, and Construction (AEC) industry. With more than 15 years of experience as the owner of a residential building company and an additional 10 years of experience at information technology companies, including his own funded startup, Greg has extensive experience in both industries and is able to provide a cross-domain perspective on technology integration and innovative building systems for design, fabrication/manufacturing, and construction.

IDEAbuilder uses and develops mixed reality solutions to make the design-build process more efficient. Application development is done in collaboration with a network of partners in North America and Europe supporting the standards most widely used in the design and fabrication industries as well as the rapidly evolving immersive web. In addition to enabling efficient construction, these technologies have proven to be beneficial for real-time collaborative design as well as the digital simulation of individual buildings and entire communities and are also being used for web-based interactive training, education, and marketing applications.

Tony Howlett

Tony Howlett, Founder/President, Traveller AR, is an established, successful entrepreneur whose businesses have always been focused on the cutting edge of high tech. From founding one of the first Internet service providers in Houston to starting a computer network security firm utilizing open source products, Tony’s vision has always been to make technology easier to use for a broader population.

Tony hosts a technology blog and is a frequent speaker and published writer on technology uses and trends. A lifelong gamer and also aficionado of the outdoors, Tony enjoys hiking, traveling and playing music – but not at the same time.

Jennifer Huang

Managing Producer Jennifer Huang has been a documentary filmmaker in San Francisco for 10 years. At the documentary department at Lucasfilm, she wrote and produced Harlem’s Hellfighters: Black Soldiers of World War I, and contributed to nine other films, with topics ranging from Gertrude Bell to Dracula, from Tin Pan Alley to the Congo. She has worked as a writer, field producer and associate producer on productions for PBS, the Travel Channel, HGTV, TNT and AZN TV, and she co-founded Hyphen, an Asian American news and culture magazine. She graduated from UC Berkeley with a BA in Social Welfare and Ethnography through Cinema.

Ori Inbar

Ori is co-founder and CEO of Ogmento, a developer and publisher of mobile augmented reality experiences; Author of Games Alfresco – the #1 blog for augmented reality; President of the Augmented Reality (AR) Consortium – an international group of pioneering AR companies dedicated to advancing the AR industry through collaboration. Ori is a recognized speaker in industry events and co-founded the Augmented Reality Event – the largest event dedicated exclusively to the AR industry.

Morgan Jaffit

One of Australia’s leading game developers, Morgan has developed a number of critically and commercially successful games over his decade in the industry. He has shipped millions of units across every major platform with games that run the gamut from the casual to hardcore markets.

Morgan began his career in Australia, working with Irrational Games (now 2K Marin) before moving to North America to work with major studios such as Relic and Ubisoft before returning to Australia to work with Pandemic/EA as the Lead Designer for their Brisbane Studio.

Most recently he has formed Defiant Development, a Brisbane based game development studio that focuses on building cutting edge games for new markets.

Morgan is a regular speaker on game development process and the new opportunities interactive entertainment offers. He is on the advisory boards for several of Australia’s most exciting new interactive projects which merge talent from the fields of traditional media with seasoned game development professionals.

Joseph Juhnke

Joseph Juhnke is President & CEO of Tanagram Partners, a strategic design firm that uses innovation and technology to build competitive advantage for its clients. Joe is known as a passionate advocate for the new mindsets that digital breakthroughs require – from client transparency in the use of social media, to the importance of building bridges between marketing and technology within organizations. Under Joe’s leadership, Tanagram is designing digital solutions wherever technology intersects with opportunity.

Tanagram is currently creating applications for the Interpublic Group’s Geomentum agency to help drive their hyper-local media analytics. Tanagram is also leading the charge for the Natural User Interface (NUI) movement and the promise it brings. To assist developers, Tanagram has created and published a set of open-source touch libraries on Touch.codeplex.com and is featured on Microsoft’s Channel 9.

A strong believer in the potential of Augmented Reality (AR) to lift performance in high-stakes, real-world arenas, Joe has led Tanagram to receive Defense Department funding for AR projects in aerospace and infantry-level applications and is currently applying AR technology for firefighter use under a Department of Homeland Security innovation grant.

Alpay Kasal

Alpay Kasal has always approached technology and its uses differently than most, marrying disparate tools to reach unique goals. He began his career as a visual artist and hacker which allowed him a variety of creative opportunities including an one of a kind immersive installation curated by music icon David Bowie. In an effort to create unique experiences, Alpay often wrote his own software. In 2008, Alpay decided to concentrate on the combining of technology and HCI (human-computer interaction) concepts in novel and uniquely engaging ways. Today Alpay serves as lead engineer for the Supertouch Group and continues to be a noted voice for future concepts of HCI and usability at public forums. Additionally, Alpay is authoring several patents, creating a focused IP portfolio for the Supertouch Group.

Bob Ketner

Bob Ketner is a digital media product developer. Currently managing the online museum design project at The Tech Museum in San Jose, CA, he has presented on the topic of augmented reality and virtual worlds at Engage Expo, Silicon Valley Innovation Institute, SRI, Stanford, and NASA.

An industrial designer by training, Bob has worked as a consultant to venture capital and institutional investors, a number of internet startups, and worked in product development and licensing in the apparel, beverage, fragrance, publishing, and toy categories. In the apparel industry, he developed a points-based retail loyalty program which enrolled five million members within one year. Bob founded and has chaired the SDForum Digital Media SIG since 2006, which hosts demos and presentations of emerging augmented reality projects in Silicon Valley. Bob holds an M.A. in Industrial Design with a research focus on game design and mobile devices, and maintains a blog at DigitalMediaSIG.com.

Dr. Alex Kilpatrick

Dr. Alex Kilpatrick, Tactical Information Systems, is responsible for technology development, research, infrastructure, and analysis.

Dr. Kilpatrick was formerly an Air Force officer, performing and managing R&D in the space and software fields, as well as managing the entire Air Force basic research program in Computer Science. He has also developed a variety of advanced components and infrastructure for training systems used by thousands of learners in major US companies, as well as giving invited lectures and a keynote at national training conferences. Dr. Kilpatrick has also conducted research in Social Network Analysis, Ontologies, Intelligent Agents and microelectronic work for DARPA.

Dr. Kilpatrick holds a Ph.D. in Computer Engineering from the Air Force Institute of Technology, a M.S. in Systems Management (R&D) from the University of Southern California, and a B.S. in Electrical Engineering from Texas A&M University.

Albert Heekwan Kim

Albert Heekwan Kim is the Founder and CEO of Zenitum, a research and development lab based in Seoul, Korea. As early as 2004, he was a champion for augmented reality in Korea, investing heavily into research in core technologies relevant to his vision of AR.

Born and raised in Seoul, Korea, Kim earned his B.S. at The Ohio State University and his M.Sc. at Northwestern in Computer Engineering.

Since 1993, Albert has specialized in designing complex software architecture for platforms ranging from legacy mainframe such as S/360 to down to the hardware core like FPGA for more than 16 years. His current venture, Zenitum, focuses on computer vision tracking technology for Mobile Augmented Reality.

Zenitum is headquartered in Seoul, Korea and soon to be in Sunnyvale, CA is providing vision based mobile AR SDK for iPhone, Android, Windows Mobile and Symbian.

Mike Kuniavsky

Mike Kuniavsky is a writer, designer, researcher and entrepreneur. His focus is the intersection of people and technology. His 2003 book, “Observing the User Experience,” has helped thousands of people understand the relationship between people and products, and it is used as a textbook by top universities around the world. His 2010 book, “Smart Things: ubiquitous computing user experience design” is a guide to the user-centered design of digital consumer electronics, appliances, and environments. He has designed dozens of award-winning product experiences that are used by tens of thousands of people every day. He is a cofounder of ThingM, an electronic hardware design, development and manufacturing company, and was a founding partner of Adaptive Path, an influential San Francisco internet consultancy.

Philip Lamb

Philip Lamb is CTO of ARToolworks and has been responsible for supporting the ARToolKit community and developing new ARToolKit based technology. He has also been an advocate for open source business models and he created the license model that ARToolworks uses. Phil has a Masters in Psychology from the University of Canterbury and undergraduate degree in Electrical Engineering.

Martin Lechner

Martin studied both Computer Science and Mathematics at the University of Salzburg, Austria and the Victoria University of Technology in Melbourne, Australia. He got to know Philipp Breuss during his time at Sony DADC. Martin was fascinated by the possibilities of Augmented Reality and joined Philipp to develop Wikitude. He is now CTO at Mobilizy.

Maarten Lens-FitzGerald

Maarten Lens-FitzGerald is Co-founder and General Manager of Layar. A company at the forefront of the emerging medium of Augmented Reality, with over 1 million users of the Layar Reality Browser, and thousands of developers creating AR experiences on the platform. Maarten started as an Internet professional in 1993. He helped national and international companies take their first steps online. Later he developed permission based strategies and campaign concepts focusing more on the marketing side of things. He moved on to mobile in 2007 when he started Mobile Monday Amsterdam and later SPRXmobile where Layar was born. In 2008 Maarten was diagnosed with cancer and become know as patient 2.0. He shared all his experiences through twitter and his blog maartenjourney.com. Maarten declared himself ex-patient 2.0 in the summer of 2009. Maarten is married and lives with his wife and two cats in Amsterdam.

Paulius Liekis

Paulius Liekis works part time for Unity Technologies, where he is developing core of Unity – one of the most popular game engines. Paulius is co-founder of Pixel-Punch, a mobile game and application development studio. Recently his augmented reality game Paparazzi won 1st place at Qualcomm’s Augmented Reality Developer Challenge.

Trak Lord

Trak Lord is the Chief of Production and Founder of Vitamin AR, a mobile AR development agency, as well as a writer for the tech blog TweakTown. Trak studied French and English Literature at Dartmouth, with a concentration in cybersocial theory, 20th Century Thought, and psychoanalysis. Trak wishes Baudrillard were alive today so he could speak to him briefly about simulations and simulacra before he died laughing, triumphantly, about the state of reality.

Blair MacIntyre

Blair MacIntyre is an Associate Professor in the School of Interactive Computing at the Georgia Tech, where he has directed the GVU Center’s Augmented Environments Lab for over a decade. He has been conducting Augmented Reality research since 1991, with the goal of understanding the potential of AR as a new medium for games, entertainment, education and work. He has collaborated on a variety of AR gaming and entertainment projects over the years, and in the past six years has focused on handheld AR game design, interaction and evaluation.

Dr. MacIntyre currently leads the Qualcomm AR Game Studio and KHARMA AR Platform projects at Georgia Tech. His research has been supported by a variety of technology and content companies, including Alcatel-Lucent, Hewlett-Packard, Motorola, Nokia, NVidia, Sun Microsystems, Texas Instruments, Turner Broadcasting, and Qualcomm. He has written a wide range of academic papers, taught tutorials on Handheld Augmented Reality, and been Program Chair for the International Symposia on Wearable Computing (2000), Mixed and Augmented Reality (2003), and User-Interface Software and Technology (2003). He served as the guest editor of a ‘Mixed Reality’ special issue of IEEE Computer Graphics and Applications.

Dr. MacIntyre received a Ph.D. from Columbia University in the City of New York in 1998, and B.Math and M.Math degrees in Computer Science from the University of Waterloo in Canada in 1989 and 1991.

Doug Magyari

Doug Magyari is the founder and CEO of Immersion International, a start-up working in the military, commercial and consumer space to bring the first fully-reflective mixed reality HMD technology to market. Magyari’s passion lies in the development of efficient and purposeful technologies in many industries. Patenting his first invention at age 19, Magyari now holds a diverse portfolio of technology and process patents including large-scale water purification, a continuously variable transmission, room acoustics, photon induced fuel phase shifting and now the revolutionary fully-reflective optic used in Immersion’s landmark goggles set to debut commercially in the first quarter of 2011.

Rob Manson

Rob Manson is Managing Director of MOB, an innovation lab based in Sydney, Australia. MOB are a Layar Pioneer and were one of the first members of the Layar Partner Network. MOB created buildAR – the first Mobile AR Content Management System, streetARtAPP.com – one of the first Layar Player apps and are constantly working on new and interesting multi-device based Augmented Reality, Mobile and Web applications. MOB organise the AR Sydney meetup and Rob is one of the founders of the ARStandards.org community. He is also one of the founders of the AR-UX.com community and regularly publishes on this topic.

Christopher Manzione

Christopher Manzione earned a BFA in sculpture from William Paterson University, a Post-Baccalaureate degree From Maryland Institute College of Arts and his MFA from Mason Gross School of Art. For the past three years his body of work explored the spaces where the distinction between natural and indus- trial blurs, while investigating our understanding of time through these points of interaction.

Since leaving Rutgers University, including the Vermont Studio Center Artist Residency, The Anderson Ranch Artist Residency and the Socrates Sculpture Park’s Emerging Artist Fellowship. In 2010 his work expanded into the field of new media art founding and curating, The Virtual Public Art Project, a platform for the public display of digital works of art. Maximizing public reception of augmented reality art through smartphones.

Chas Mastin

Chas Mastin is the CTO of Whistlebox, a Brooklyn-based company that specializes in AR and user-generated video web applications. Whistlebox has built AR, peer-2-peer video, and asynchronous video apps for everything from kids brands to consumer packaged goods. In 2010 Whistlebox release DoCrew.com, the first AR cartoon, which won an honorable mention at the Adobe Max Awards last year. When not coding or gaming, Chas spends his time teaching his son to code and game.

Keiichi Matsuda

Keiichi Matsuda (BSc. MArch) is a designer and researcher, focused on the intersection between media, technology and urbanism. He began working with video during his Masters of Architecture at the Bartlett school (UCL) as a critical tool to understand, construct and represent space. Keiichi’s research examines the implications of emerging technologies for human perception and the built environment, focusing on the integration of media into everyday life. He has a multi-disciplinary approach to his work, using a mixture of video, motion graphics, interaction design, and architecture to create vibrant “hyper-real” environments where the distinctions between physical and virtual start to dissolve.

He has presented his films and research internationally, winning awards for design, drawing and filmmaking, and graduated from his March with distinction in summer 2010. He is currently self employed, working on commissions and research projects in London and Tokyo.

Alan Maxwell

CEO and Founder, String
In full time development for over a year and a half, String™ is our cutting edge, image-based Augmented Reality tracker developed from the ground up to run on mobile devices such as iPhone, iPod Touch and iPad 2. Highly optimised, String™ is small, fast and robust, leaving more resources available for you to do what counts: create fantastic content. As the key personnel in String™ hail from the worlds of advertising, branding and technology, we talk the same language as creatives and developers alike; fundamentally understanding what they need to launch a campaign or app in this exciting new media. We are working with some of the most prominent agencies around the world to deliver AR campaigns viewed through your iPhone which amaze, engage and inspire. Look out for them soon…

Marlo McKenzie

Associate Producer – New Media, Marlo McKenzie is a writer and producer originally from the Detroit area. She has studied language in France, worked in theater in Germany, co-founded a video production company that trains homeless youth in Australia and now helps protect sacred lands at Sacred Land Film Project. Marlo holds a M.F.A in documentary and digital media from the College of Fine Arts in Sydney, Australia where she produced a 30 minute documentary called “what brand are you – reconnoitering happiness“and has a B.A. in digital media from Michigan State University.

Brian Mullins

Brian Mullins is a visionary and a technological democrat. He believes that technology is so important to our ability to function in business and life that it is becoming a liberty all should have access to. With a background in industrial robotics and management at multi-billion dollar firms, Brian now creates value as an experienced entrepreneur who solves his own real world problems by creating technology solutions, and then shares them with the world. Daqri, dubbed the “Youtube of AR” is his third company. Brian says: “Before YouTube, only a select few people had video on their websites, but now whether it’s a cat video a video blog or a trailer for a Hollywood blockbuster, everyone can publish their video content easily and without writing code. We want to do the same thing for Augmented Reality. We don’t think everyone is going to create their own augmented reality experiences, but we want to open the door to those who do want to create them so that more and more people can consume this kind of experience. ”Brian’s vision is to grow the platform with consumers and also with key B2B verticals that can benefeit from customer’s visualizing their products in AR. Opening the API, and inviting innovation in the space by making the tools very accessible to everyone and building a strong community of daqri users and developers.

David Murphy

David Murphy is a Mixed Reality Researcher at Nokia Research Center Helsinki, focusing on mobile applications. He joined NRC in 2004 to begin the Nokia MARA project, which became the first sensor-based mobile AR browser, and has also worked on the Nokia Image Space social mixed reality media sharing service.

Shailesh Nalawadi

Shailesh Nalawadi is a Product Manager for Computer Vision initiatives at Google. He is part of the team that developed Google Goggles. Prior to joining Google, he worked in a technical capacity in a variety of software start ups in the Bay Area.

Helen Papagiannis

Helen Papagiannis is a designer, artist, and PhD researcher specializing in Augmented Reality (AR). Papagiannis has been working with AR since 2005 exploring the creative possibilities for AR with a focus on aesthetics, content development, and storytelling. She has presented her interactive artwork and research at global juried conferences and events including TEDx (Technology, Entertainment, Design), ISMAR (International Society for Mixed and Augmented Reality) and ISEA (International Symposium for Electronic Art). Prior to her augmented life, Papagiannis was a member of the internationally renowned Bruce Mau Design studio where she was project lead on “Massive Change: The Future of Global Design”.

Laurel Papworth

Laurel Papworth has been building online communities since 1989, including Usenet Newsgroups and IRC as part of the AARNET (Australian Academic Research Network) team. Laurel is CEO of The Community Crew and has run large forums and virtual worlds for Everquest, Ultima Online and TV shows such as Masterchef, Big Brother and Biggest Loser communities. Her workshops on Online Community Revenue streams are popular across Asia and she regularly keynotes in Middle East, Asia and Australiasia on building mobile and geo-locative based online communities. Laurel was named “Head of Industry, Social Media” for Australia by Marketing Magazine. Laurel also teaches community management at the Univesity of Sydney, and film schools e.g. Australian Film TV and Radio School and MetroScreen.

Aaron Parecki

Aaron Parecki is a Portland-based iPhone and PHP developer interested in solving practical problems with technology. In his free time, he enjoys geolocation, linguistics, and building home automation systems and IRC bots with a sense of humor. For the past 2½ years, he has been tracking and visualizing his location every 6 seconds, making him a frequent presenter at the Portland data visualization group. His fascination with location sharing and GPS began at the age of 6, when he traced the routes of family road trips on a map with a highlighter.

He combined these interests and created Geoloqi.com, a private, real-time mobile and web platform for secure location sharing with Amber Case in an effort to help people connect in the real world. He has 11 years experience in web app development, database design, graphic design and printing, and server administration. He is @aaronpk on Twitter.

Jeffrey Powers

Founder, Occipital

Joseph Rampolla

Joseph Rampolla has been a law enforcement officer for sixteen years. In 1994 he received a Masters of Arts degree in Criminal Justice from John Jay College in New York City. Joseph holds a Bachelor of Arts degree in Law & Society from Ramapo College of New Jersey. He became a police officer in 1995 and currently holds the rank of Lieutenant for the Park Ridge Police Department. He is a member of the HTCIA, HTCC, and IACIS where he has earned the classification of Certified Forensic Computer Examiner (CFCE) and AccessData Certified Examiner (ACE). Joseph enjoys teaching the topics of cyber crimes, augmented reality / virtual worlds, cyber-bullying and advanced undercover Internet Relay Chat (IRC) investigations. He has taught International law enforcement at Microsoft in Redmond WA, in the Ontario Canadian Providence, and taught cybercrime topics to all levels of law enforcement for the National Internet Crimes Against Children Task Force. Joseph is a proud member of the Augmented Reality of New York (ARNY) Chapter.

Shailesh Rao

Shailesh Rao is VP of Business Development for AR platform GoldRun. While focused on developing programming for GoldRun’s expanding list of clients that include H&M, Young & Rubicam, Esquire magazine, A&E Network and Universal Pictures, he also handles a wide variety of duties related to product development and overall brand strategy. Prior to GoldRun, Shai held key management positions with companies such as Rhapsody, where he helped launch Listen.com, and Surface Magazine where as Executive Editor he refined the magazine’s editorial vision and managed client relations, developing multi-platform marketing initiatives and signature brand extensions. He had been working as a strategist with renowned architecture firm Rockwell Group and experiential design studio Formavision before joining GoldRun in spring 2010, and has since cultivated an expertise in the area of mobile marketing and next generation interactive advertising.

Vikas Reddy

Vikas Reddy is a co-founder of Occipital. One part science lab; one part software startup, Occipital develops state-of-the-art mobile computer vision applications with natural user interfaces. In 2010, Vikas and co-founder Jeffrey Powers were selected for Inc Magazine’s 30 under 30 after Occipital’s leading barcode scanning application RedLaser was acquired by eBay. Vikas holds a bachelor’s degree in Computer Science Engineering from the University of Michigan, and minors in Mathematics and History.

Robert Rice

Robert is an author, tech entrepreneur, futurist, and early pioneer in mobile augmented reality. With more than 17 years of experience he is a passionate innovator and is continually seeking to advance the state-of-the-art of dynamic and interactive technologies. Robert is the author of MMO Evolution and a contributing author in Working through Synthetic Worlds.

Recognized as an “Internet Gaming Pioneer” by Advertising Age magazine in 1996, Robert was also called “a Founding Father of the Digital Nation” in 1998 by The Raleigh News & Observer while he was designing immersive interfaces and next-generation concepts for a 3D internet. He is an authority on mobile augmented reality, persistent immersive environments, virtual reality and worlds, massively multiuser online games, and simulations.

Robert is the CEO of Neogence Enterprises and Chairman of the AR Consortium. Robert is currently providing augmented reality solutions and developing a ubiquitous mobile augmented reality platform called Mirascape.

Jeremy Roberts

Jeremy Roberts is Director of Technology for PBS KIDS Interactive Ready to Learn, where he focuses on delivering cutting edge educational gaming experiences to kids aged 3-10. Jeremy is currently working with content properties such as Curious George, Dinosaur Train, Cat in the Hat and Super Why! on multiple platforms including web, mobile, tablet, whiteboards, tables and interactive video – as well as augmented reality for web, mobile and tablet. Jeremy brings his passion for technology, education and games to ARE where he will continue to search for new and interesting ways to facilitate game-based learning for children. A physicist by training, Jeremy’s experience in technology over the past 15 years ranges from bringing the AOL Entertainment, Music and Video Games channels to life in the early 90’s, to pioneering online video and mobile content delivery for PBS in the early 2000’s, to coding physics simulation software for the astronomy department at George Mason University. Just to keep things interesting, Jeremy plays trombone with Washington D.C soul, ska, and reggae band The Pietasters, and has been known to moonlight on trombone with other artists including the late James Brown.

Rob Rothfarb

Rob has been working in online media and technology since 1994 and has a prior background in graphics application software development. He directs web and web infrastructure projects at the Exploratorium in San Francisco, where he’s interested in using interactive media that explores the intersections between real and virtual worlds to engage different museum audiences. He holds a Masters in Interactive Telecommunications from New York University and a Bachelors of Engineering Technology from the University of South Florida.

Mauro Rubin

Mauro Rubin was born in Turin, He is thirty-one years old. He developed his first program in “basic language” when he was eleven years old, discovering the passion that would stay with him for the rest of his life. From 1998 to 2001 He teached skydiving in the Italian Army. In 2003 he started to work as analyst developer for several companies including Pricewaterhousecoopers. In 2009 Mauro started to be interested in Augmented Reality and geolocal based services: the Joinpad project was born. In 2010, he organized the first event in Italy focused on Augmented Reality: IAR2010 (Italian Augmented Reality). In December 2010 together with Andrea Gonteri and Alessandro Vannicelli he founded JoinPad, the first Italian Augmented Reality Farm, with the objective to create new user experiences for companies that want to communicate in an innovative way. At present he is CEO of JoinPad.net (JPad srl) and Blogger on plumfake.com.

Pamela Rutledge

Dr. Pamela Rutledge is the director of the Media Psychology Research Center, a not-for-profit organization that researches and assesses emerging media applications and use. Pam is co-founder of A Think Lab. a consulting firm that brings media psychology insights and expertise to individuals and organizations by teaching creativity, transmedia storytelling for marketing, cultural and psychological impact of new media, and story development for branding and advocacy. She is an instructor of media psychology, social media and emerging technologies, audience profiling, and transmedia storytelling at UCLA Extension and UC Irvine Extension Business School. Pam speaks widely and consults on the impact of social media and emerging technologies. Pam is a writer and researcher and also authors a blog for Psychology Today.com called “Positively Media.” She is Editor-in-Chief of the Media Psychology Review academic journal. Pam is a frequent expert source for the media on media psychology and social media issues. She is quoted frequently in the national mass media, among them Good Morning America, ABCnew.com, Daily Finance, Toronto Sun, Education Week, and USAToday. Pam holds a PhD and MA in media psychology from Fielding Graduate University and an MBA from Drucker School of Management.

Paige Saez

Paige Saez is an artist, designer and researcher. Sàez is fascinated by structures of participation in the production of knowledge and information and focuses her research on hacktivism, participatory economics and social media. In 2007 she founded the Makerlab with Anselm Hook, an arts and technology incubator focused on civic and environmental projects.

Teri Schindler

As executive vice president of Davis Brand Capital, Teri Schindler oversees all consulting work of the firm in the areas of brand analytics, brand strategy, and brand management & measurement. With more than twenty years of experience, Ms. Schindler brings a deep understanding of brand capital to Davis. Most recently, she was a partner with TWIST, LLC, an influential global pattern-recognition firm serving the retail and consumer goods industries. She also was senior vice president of KTM, Inc., where she consulted on integrated brand deployment. Her clients included ESPN Consumer Marketing, College Sports Online and SEED Media Group.

Previously, as vice president of programming and marketing for NBA Entertainment, Ms. Schindler developed brand strategies, partnerships and programming concepts for the NBA/WNBA with NBC, ABC, ESPN and Lifetime. Her media expertise also includes extensive work with NBC, CBS, ESPN, HBO and Lifetime as a producer, working on international and national broadcast events, including the 2000 Olympic Games in Sydney and the men’s and women’s NCAA tournaments. She has produced documentaries for Connecticut Public Television and has written for Elle magazine and The Boston Globe, among others. Schindler has earned several Emmy and Gracie Awards for her work.

A Phi Beta Kappa graduate of the University of Notre Dame, Ms. Schindler holds a bachelor’s degree in English. She has served as a National Advisory Board member of the Mendelson Center at the University and has been a featured panelist at Harvard Business School’s Dynamic Women in Business conference.

Brendan Scully

Brendan is a Business Development Manager and Experience Designer at metaio, Inc., the world-leader in Augmented Reality (AR) solutions. After graduating from Dartmouth in 2010 with a special major in Augmented Reality Design, he joined up with metaio to help grow the company in the North American market. In June 2010 Brendan spoke at the Augmented Reality Event on the future social and political impacts of AR technology. He enjoys paintball, California and being underwater.

Brian Selzer

Brian Selzer is the President and Co-Founder of Ogmento, a developer and publisher of mobile augmented reality games and entertainment. As a creative executive and digital media pioneer, Mr. Selzer has created, produced and distributed online and mobile games, animation and social media content to a client list that includes Fox, Universal, Sony, Activision, EA, Marvel, Hasbro, Nike and many others.

Josh Shabtai

Josh Shabtai is a game designer, interactive marketing pioneer and science-fiction geek. As CEO of Vertigore Games, he’s building game experiences and platforms that promise new breakthroughs in player immersion.

The company’s augmented reality-shooter Star Wars Arcade: Falcon Gunner debuted for iOS in November 2010, quickly becoming one of the year’s most buzzed about titles and one of the gaming industry’s most commercially successful AR games to date. In 2011, Vertigore plans to develop multiple titles for Hasbro’s my3D peripheral, which brings stereoscopic 3D to the iPhone and iPod Touch for the first time.

Prior to co-founding Vertigore, Josh led international marketing, business development and product management efforts for mobile app developer Vringo, and founded the social media marketing group at Ketchum Public Relations.

Tish Shute

Tish Shute is a digital strategist, speaker, writer, cyborg anthropologist, and founder of Ugotrade – a leading blog focused on augmented reality, and the future of mobile social communications. Tish is also the co-chair/co-founder of Augmented Reality Event.  Tish’s career in new media and technology began with work in motion control, robotics, and special effects for film, television, theme parks and aerospace. She continues her interest in innovation and paradigm shifts as an entrepreneur passionate about putting people at the center of their augmented mobile social futures. Tish has a Ph.D (all but dissertation) in Anthropology, from the Program in Culture and Media, New York University where she pursued her interest in the uptake of new technology from a more academic POV.

Elena Silenok

Elena Silenok is a founder of Clothia, a fashion technology platform. Clothia users can virtually try on clothes using augmented reality via their webcam, mix-n-match items to create outfits, and share their looks with friends. Elena holds a MS in Computer Science from University of California, San Diego, where she focused on Network Security. Elena has also worked at San Diego Supercomputer Center researching Internet topology, and in several startups doing large-scale data mining and project management. In her free time, Elena teaches classes about the Internet, rides a snowboard, and blogs at Silenok.com.

Steve Snyder

Steve Snyder is Vice President, Exhibition and Program Development for The Franklin Institute, one of the nation’s first and oldest science museums. A physicist by training and science educator by choice, Steve explores ways to share the essential experience of science with the general public and re-awaken the scientist sleeping within.

Christopher Stapleton

Christopher Stapleton is an entrepreneur, educator, inventor and artist who explores the power of human experience augmented by the emerging technology of Mixed Reality. Trained as a designer he has led interdisciplinary creative teams to stimulate the innovation life-cycle to more effectively transform radical ideas into viable solutions. His background includes the founding of the UCF Media Convergence Laboratory, producing theme parks world wide and designing for theater, feature films & television in the New York City. He is currently creating the national model of the Mixed Reality Experiential Learning Landscape for NASA and NSF ISE (STEM).

Mark Subotnick

Mark Subotnick, known as Bot to many, has been in the software and technology industry since November of 1993. Mark currently works as a Business Development manager in the Software and Services Group at Intel® Corporation in the Visual Computing Division. Mark identifies, recommends, and executes on strategic inflection points, opportunities and investment targets across the Visual Computing Ecosystem. Mark started his video game career at SEGA of America, in quality assurance and working in various roles and on his way to producing, and managing internal development into late 2000. Mark joined a small start up from 2000 to 2002 working on 3D web enabling technologies. Mark then joined the Advanced Technology Team at Microsoft in 2002 and began to work on Xbox, Xbox Live, Games for Windows, and Xbox 360 as a Developer Relations Manager. Mark left Microsoft in 2007 to join Intel Corporation as the Executive Producer of Project Offset and the Game Engine Technology Team. Mark is credited in over 31 games from 1993 to the Present and has worked on 10 platforms and numerous platform launches.

Matthew Szymczyk

Matthew Szymczyk is co-founder and CEO of Zugara, Matthew drives the firm’s strategic vision for a roster of globally recognized brands and is currently overseeing Zugara’s launch of Augmented Reality based products for online shopping, gaming and video conferencing. Matthew’s core industry passions include Interactive Video, Augmented Reality and Mobile Marketing.

Marco Tempest

Marco Tempest’s masterful blend of digital media and magic has enabled audiences to glimpse the future before technology gets there. His imaginative combination of magic and computer-generated imagery is unequalled within the performing arts. Marco Tempest has been featured in his own theatrical shows and as part of numerous television specials which have enjoyed well in excess of 500 million cumulative viewings across the world. Marco’s award winning television series The Virtual Magician is currently airing in 52+ countries. Marco Tempest is the winner of both the 2009 World Magic Award and 2010 Merlin Award for Best Contemporary Magic. Marco has been invited as a visionary presenter to the Seoul Digital Forum and the TEDxTokyo conference and presented his keynote to the xDays Leadership conference and at theWorld Economic Forum in Switzerland. His work is constantly changing: as new technologies evolve, Marco Tempest finds captivating ways of turning those advances into compelling illusions.

Paul J. Travers

Paul J. Travers is the founder of Vuzix and has served as President and Chief Executive Officer since 1997 and as a member of our board of directors since November 1997. Prior to the formation of Vuzix, Mr. Travers founded both e-Tek Labs, Inc. and Forte Technologies Inc. He has been a driving force behind the development of Vuzix Video Eyewear products. With more than 20 years experience in the consumer electronics field, and 13 years experience in the virtual reality and virtual display fields, he is a nationally recognized industry expert. He holds an Associate degree in engineering science from Canton, ATC and a Bachelor of Science degree in electrical and computer engineering from Clarkson University. Mr. Travers resides in Honeoye Falls, New York, United States.

Bruno Uzzan

Bruno Uzzan has been driving the growth of Total Immersion since 1999 – from start-up to the company’s current position of global category leader. As a pioneer and AR visionary, he has led Total Immersion’s global expansion and built the company’s client roster with blue chip accounts that include Disney, McDonald’s, Mattel, Twentieth Century Fox and Nissan Motors. He also is responsible for developing strategic alliances, bringing his vision for the potential of next gen AR to these relationships. Before establishing Total Immersion, Uzzan served as a consultant for Pierre Henri Scacchi and Associates (Price Waterhouse Group). He holds a masters degree in management from the University of Paris Dauphine.

Cole Van Nice

Cole Van Nice is a Partner with Chart Venture Partners (CVP), a technology venture capital firm based in New York that focuses on disruptive technologies with dual-use application in both the Defense industry and large-scale commercial markets. Cole focuses on early-stage investments in the digital media, imaging, photonics, and geospatial technology sectors, with special interest in hardware and software technologies that contribute to the advancement of Augmented Reality.

Sander Veenhof

Sander Veenhof studied computer science at the VU university in Amsterdam and then graduated at the ‘instable media’ department of the Rietveld Art Academy in Amsterdam. He works at the cross section of these domains. Using his in depth knowledge of emerging technologies to shape works of art that extend our spatial perception as well as wipe out the old fashioned assumption that virtual reality isn’t real. Even though his virtual works incorporate features on infinite dimensions, such as the worlds’ biggest interactive sculpture “Biggar” consisting of 7 billion virtual blocks encapsulating the whole globe, at the same time his virtual creations claim their physical space and moments of time just as real world phenomena, as was the crucial element of the first ever augmented reality flashmob at the Dam square in Amsterdam. In his recent project, Veenhof focuses on transforming the geographically attached virtual space into a multi-user creative environment, thereby allowing viewers to become participants and contributors. The 2.0 principle applied to the shared augmented reality virtual space.

Veenhof creates experimental AR artworks, presents and lectures about his findings and is part of the Manifest.AR collective.

Dan Walton

Dokobots recently won the People’s Choice Award in the Where 2.0 startup showcase! Dan Walton is a founder of Dokogeo, a studio that builds geogames, games that use technology to augment the real world. As part of Dokogeo’s core mission, Dan Walton is working hard to
create new types of gameplay that take advantage of the amazing sensor package available in a modern smartphone. Dan Walton was heavily involved in the creation of both of Dokogeo’s games: Seek ‘n Spell and Dokobots. He believes bringing the social gaming experience into the real world has a profound impact.

Dokobots is a parallel world built on top of the earth. Players pick up traveling robot friends and help them in their journeys as they explore our planet. Each player participates in a scavenger hunt to collect new Dokobots and follows the adventures as ‘bots visit new locations, gathering photos and notes from the people they meet. It’s been described as “tamagotchi geocaching” or “virtual traveling gnomes. More information is available at http://dokobots.com/ and


Scott Wellwood

Scott Wellwood currently holds the position of Vice President of Business Development and Strategic Alliances at Total Immersion, a leading platform in augmented reality. His core focus is to build partnerships that will help bring AR to the masses as compelling experiences they will adopt in their everyday lives and solidify Total Immersion as the leader in this market.

Scott has spent his entire 17 year professional career in the software industry. Prior to joining Total Immersion, he spent 13 years at Adobe Systems, most recently in the role of Director of Business Development managing a team supporting the Flash and professional video business units. Prior to Adobe, Scott started his career at a SOHO software started up that eventually went public. Scott holds a bachelor degree in Business Administration at San Jose State University

Mitch Williams

Mitch Williams was born an entrepreneur. As a child, he found more interest in creation and innovation, but that wasn’t enough – he had to sell it. When the first laser printer came out, Williams was designing on a Macintosh LC II and watching his creations come to life, printing in large quantities and then selling them to friends and family. Williams is presently the Creative Director and Chief Evangelist at Gravity Jack. A year ago, Williams developed a location-based, social gaming, iPhone app for beer enthusiasts and is still currently the CEO of Grab Another Beer, LLC. In 2009, Williams was the Senior Marketing Communication Specialist at Telect, Inc., in Liberty Lake, WA. Williams also studied graphic design and business leadership at Whitworth University and has focused a lot of his growth in design, branding, social media, marketing and advertising.

Stephen Willey

Steve Willey, M.A.Sc., MBA, CEO Innovega:

Steve has built his career from a passion for development of ground-breaking products. A diverse technology and business background has enabled him to work in fields of displays and imaging, wireless communications, human interfaces, navigation, telematics, consumer electronics, industrial electronics, and government-sponsored development. His entrepreneuring style has enabled him to participate in a variety of early stage ventures, IPOs, and M&A exits. Steve is named on 9 U.S. patents, the majority relating to new intelligent eyewear solutions.

Jason Wilson

Principal Product Manager at MapQuest.

Geovangelist, Designer and Hacker, Deeply Interested in Urban Games, Platforms, Location Aware Brain Cells, Mobile Tech and the Sense of Self.

Based in Palo Alto, CA.

Charles Woodward

Prof. Charles Woodward received his Ph.D. degree in Computer Science at Helsinki University of Technology in 1990, with his thesis on 3D modeling and ray tracing visualisation. The years 1991-2000 Woodward worked in international software business, based on his research results. After joining VTT Technical Reseach Centre of Finland in 2001, Woodward has lead various projects in the fields of Augmented Reality and Mixed Reality, being nominated Research Professor of Multimedia technology in 2004, and Research Professor in Augmented and Virtual Reality 2010. Throughout the recent years, Woodward and his team have produced numerous first-of-a-kind augmented reality related applications in games and entertainment, solutions for interior design, architecture and construction, as well as mixed reality teleconferencing with virtual worlds. Woodward’s team is also developing the ALVAR software library for third party AR software development.

Jay Wright

Jay Wright is responsible for developing and driving Qualcomm’s augmented reality commercialization strategy. In this role, Mr. Wright handles partnerships with leading innovators in industry and academia, and leads Qualcomm’s efforts in enabling augmented reality within the mobile ecosystem. Mr. Wright has been with Qualcomm since January 2008, and brings 17 years of experience in developing software and services for mobile and wireless devices. Beginning in 1993 with the launch of Apple’s Newton PDA, Mr. Wright envisioned that low-cost consumer devices would enable a new wave of enterprise automation for mobile workers. As Founder and CEO of Wright Strategies Inc., he led the development of tools and software infrastructure that enabled Windows solution providers to develop and deploy PDA applications capable of synchronizing data with enterprise data sources. The company’s FormLogic software platform was used to deploy tens of thousands of devices for industry leaders including Anheuser Busch, Apple, Disney, Hasbro, Maybelline, Microsoft, and Taco Bell. As an inventor and software engineer Mr. Wright holds three patents – two of which encompass data synchronization between mobile devices and have been regarded as landmark patents in the field of wireless email.

Mark Zaller

Mark Zaller led Ethernet and Wifi product development/delivery teams while 3Com dominated client connectivity through the 90s. He developed and standardized many technologies like the original WinTel Plug’n Play. He relocated to France as Global Business Development Manager, and moved to Hewlett Packard. As part of the HP Intel Solution Center, he led more than 40 teams for business development, new products and mobile solutions. After becoming a naturalized European Citizen, he returned to San Francisco. While looking for employment in Business Development,  Mark donates time to developing an augmented reality system for his non-profit AerialFireTech, and flying as an Air Attack pilot over wildfires.

Noah Zerkin

Noah Zerkin is a prototyper of wearable electronics who has been following the development of Augmented Reality since the mid-nineties. He has independently developed datagloves and limb-tracking systems, and as part of the Human Aerospace Lab at the Mount Sinai School of Medicine, developed self-contained high-frequency wireless data-capture devices for use in movement disorder and tuberculosis research. He is currently working on developing an inexpensive, wearable, and unobtrusive full-body inertial motion-capture system for use with the next generation of head-mounted displays in mobile Augmented Reality applications.

Participating Organizations


AR traveler


All Things Digital

The Virtual Magician



Cagefree Consulting

Chart Venture Partners


Columbia University

Churchill Navigation


Davis Brand Capital




Franklin Institute


Georgia Tech



Google Goggles

Graz University

Gravity Jack



Idea Builder Homes

Immersion Optics


Intel capital

Integrated Realities


Keiichi Matsuda



Lit Studios

Maker Lab






MPR Center






Osage Associates


Parkridge police



Pillsbury Law




Sacred Land Film Project




Tactical Information Systems


Technology Systems, Inc.

The Tech Museum


Total Immersion



University of Kent, Canterbury


Virtual Public Art Project

Vitamin AR







Quest Visual




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