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ARE 2012 Speakers

Keynote: Bruce Sterling

Bruce Sterling, author, journalist, editor, and critic, was born in 1954. Best known for his ten science fiction novels, he also writes short stories, book reviews, design criticism, opinion columns, and introductions for books ranging from Ernst Juenger to Jules Verne. His nonfiction works include THE HACKER CRACKDOWN: LAW AND DISORDER ON THE ELECTRONIC FRONTIER (1992), TOMORROW NOW: ENVISIONING THE NEXT FIFTY YEARS (2003), and SHAPING THINGS (2005). He is a contributing editor of WIRED magazine and writes a Wired.com weblog. During 2005, he was the “Visionary in Residence” at Art Center College of Design in Pasadena. In 2008 he was the Guest Curator for the Share Festival of Digital Art and Culture in Torino, Italy, and the Visionary in Residence at the Sandberg Instituut in Amsterdam. He has appeared in ABC’s Nightline, BBC’s The Late Show, CBC’s Morningside, on MTV and TechTV, and in Time, Newsweek, The Wall Street Journal, the New York Times, Fortune, Nature, I.D., Metropolis, Technology Review, Der Spiegel, La Repubblica, and many other venues.

Keynote: Frank Cooper

Mr. Frank Cooper, III serves as CMO and Chief Consumer Engagement Officer of PepsiCo. Mr. Cooper serves as Chief Marketing Officer of Sparkling Beverages of Pepsi-Cola North America. He oversees Pepsi-Cola North America’s entire soft drink portfolio, including the Pepsi, Mountain Dew and Sierra Mist trademarks. He has overseen the re-launch of the Pepsi brand, leading the development of a new brand positioning and a new communication strategy, which has been widely recognized as one of the most innovative and effective programs by PepsiCo in years. Prior to his years at PepsiCo, Cooper led multicultural marketing as well as promotions, interactive marketing & sports at organizations such as America Online and Def Jam Recordings. He has been a Director of Ogmento, Inc. since November 2010. Mr. Cooper has been awarded Gaming Partner of the Year by Mi-6 Gaming (2006) and was head of interactive marketing when PCNA received the “Best Marketing Web Site of the Year” honor from Advertising Age.

Keynote: Mark Silva

Mark Silva is SVP Emerging Platforms for Anthem Worldwide, a full service strategic brand development division of Schawk, Inc. Prior to joining Schawk, Silva founded Real Branding, a leading digital marketing agency headquartered in San Francisco with offices in New York and Toronto. Silva has been bringing emerging platforms to brands since the earliest days, helping launch CareerMosaic at Omnicom in 1994 as one of the first 100 commercial enterprises on the web. Silva has led online brand strategy for the world’s largest and most beloved companies and brands including ABC/Disney, Anheuser-Bush/Inbev, Darden Restaurants, Pepsico, Unilever and Warner Bros. He is a frequent speaker, advisor and resource for industry matters.

Keynote: Miles Ludwig

Mr. Ludwig is the Vice President of Digital Group at Sesame Workshop. He oversees creative and production for interactive and digital initiatives and has led the design and development of interactive educational experiences and educational software titles for every significant technology-based platform of the last 15 years, including product lines for Mattel, V-Tech, Hasbro, Electronic Arts, Jakks Pacific, Scholastic, Nintendo, and Sony. Miles leads the team that was recently awarded an Emmy (2009), a Webby (2010) and a Peabody award (2010) for Sesame Street broadband website. He was previously the Creative Director of Elias Arts Sound Intelligence Group, and the co-founder of Kirt Gunn & Associates, Inc. (KGA), an interactive advertising agency. At KGA, he led a team that created cross-platform campaigns for Diageo, LVMH, Ford, and Volvo. Miles was educated at Brown University and New York University.

Keynote: Adrian David Cheok

Professor at Keio University, Graduate School of Media Design, in Tokyo Japan, as well as a Young Global Leader at World Economic Forum. Adrian David Cheok was the Founder and Director of the Mixed Reality Lab, Singapore. and previously worked in real-time systems, soft computing, and embedded computing in Mitsubishi Electric Research Labs, Japan. Mr. Cheok has been working on research covering mixed reality, human-computer interfaces, wearable computers and ubiquitous computing, fuzzy systems, embedded systems, power electronics. He has successfully obtained funding for externally funded projects in the area of wearable computers and mixed reality from Nike, National Oilwell Varco, Defense Science Technology Agency, Ministry of Communications and Arts, National Arts Council, Singapore Science Center, Hougang Primary School. The research output has included numerous high quality academic journal papers, research awards, keynote speeches, international exhibitions, numerous government demonstrations including to the President and Prime Minister of Singapore, broadcast television worldwide broadcasts on his research (such as CNN/CNBC/ABC/Discovery/National Geographic etc.), and hundreds of international press media articles. More…

Special Guest: Daniel Suarez

Daniel Suarez is the the best selling author of techno-thrillers Daemon and Freedom. Daniel Suarez is an independent systems consultant to Fortune 1000 companies. He has designed and developed enterprise software for the defense, finance, and entertainment industries. An avid gamer and technologist, he lives in Los Angeles, California.

Special Guest: Will Wright

Will Wright, widely acknowledged for creating the simulation video game genre, unveiled the highly anticipated SporeTM in September 2008. Fans eagerly embraced the creation tools in Spore and have created over 100 Million pieces of user-created content, as of Summer 2009. Spore has been distinguished with such honors as Popular Science’s “Best of What’s New Award,” Popular Mechanics’s “Breakthrough Award,” PC Magazine’s “Technical Excellence Award,” Time Magazine’s “50 Best Inventions of 2008,” and the Jim Henson Technology Honor. A true gaming industry legend as a result of his pioneering contributions to video games, Wright has been the recipient of several prestigious awards and honors. Rolling Stone named Will Wright “One of the 100 People who are Changing America,” in March 2009, placing him among artists, leaders, scientists, and policymakers who are “fighting every day to show us what is possible.” IN 2008, Will received the first-ever Gamer God Award at the Spike Video Game Awards as a testament to his revolutionary work.

Tomasz Adamek

Tomasz Adamek is the co-founder and CTO of Catchoom. Catchoom is a spin-off of Telefónica R&D that provides Visual Recognition Technology designed specifically for real live applications, with the main goal to enable access to digital information with the most seamless user experience.
Tomasz received his Ph.D. degree from Dublin City University (DCU – Ireland) in 2006. He has more than 10 years of experience in image and video analysis applied to several domains such as Augmented Reality and Visual Search. Tomasz holds several patents and more that 20 articles in high impact journals and conferences.
Prior to co-founding Catchoom he was a technology specialist in Telefónica R&D. During the  four years at Telefónica R&D he has been the responsible for the technological aspects of several research projects in the area of large-scale multimedia indexing and retrieval. This research has lead to the development of Catchoom’s visual recognition technology. During this time, he has not only implemented key components himself, but also lead development teams with agile methodologies.

Baraa Ali

Baraa Safaa Ali, entrepreneur, international speaker, animator and professional musician. Born, raised in Iraq, and moved to Canada five years ago. He is one of the Co-Founders of KapishMedia, located in Vancouver offering creative solutions for business to help re-tell their story through the use of creative and interactive videos. In other words, help customers GET what business does (kapish!). After seeing what the capabilities of AR, the partners founded Engine6, company in Vancouver offering customized AR solutions to the Canadian market. Engine6 brings, Creativity, Interactivity, Technology, Branding, Innovation and Experience. He works closely with companies in the Middle East, and Vancouver. Ali did three degrees in the last ten years (B.Sc in Computer Engineering, Diploma in Visual Production and B.Sc in Computer Security). He brings a unique perspective on AR and technology.  He looks at it from a technology point of view, Creative point of view and Security point of view. They specialize in Magazine and Newspapers and make them become more effective through the introduction on AR. Their focus is to help as many newspapers and magazine in North America as possible by designing customized AR solutions that fit their needs and their readership needs.

Helene Alonso

Helene is a creative technologist specialized in the design and production of interactive experiences. She is currently the Director of Interactives and Media at the American Museum of Natural History (New York), where she directs a multidisciplinary team in the production of games, mobile apps, animated features and a great array of interactive technologies. For the last 19 years Helene has developed, designed and/or managed projects in the US, Spain and Venezuela for the American Museum of Natural History, Liberty Science Center, the Wildlife Conservation Society, the Museo de America and others. She holds two summa cum laude Master’s degrees: one on Museology and Museography and another on Environmental Education. She has received several awards, including Cine, Communicator and Thea awards.

Thomas Alt

Thomas Alt founded Metaio, Inc in February 2003 together with Peter Meier and is currently serving as the CEO in both Munich, Germany and San Francisco, California. His professional experience with Augmented Reality solutions includes working at Volkswagen AG in Wolfsburg. During the two years he spent there, he was the driving force behind implementing the virtual techniques used for manufacturing planning. Thomas received his PHD in 2002 from Otto-Von-Guerike Universität Magdeburg, where he focused his dissertation on Augmented Reality. After receiving his PHD he entered in and won the Futuresax business plan contest. The money earned from this contest he used to create Metaio, Inc. Thomas is a featured guest speaker at various international conferences as well as a guest-lecturer at the Technical University of Munich.

Sally Applin

Sally A. Applin is a Ph.D. student at the University of Kent at Canterbury, UK, in the Centre for Social Anthropology and Computing (CSAC). She holds a Masters degree from the graduate Interactive Telecommunications Program (ITP) within New York University’s Tisch School of the Arts, and a BA in Conceptual Design from San Francisco State University. Sally has had a 20 year career in the science museum design, computer software, telecommunications, and product design/definition industries working as a Senior UX Designer, Ethnographic Researcher and Senior Consultant. At Kent, Sally is a founding member of AnthroPunk, a movement that examines how people promote, manage, resist and endure change; hack their lives (and those of others); and create the context of the individuation of their experiences. Sally is currently researching the impact of technology on culture, and the consequent inverse: specifically the reifications of Virtual Space in Personal Space. Most recently, Sally and Dr. Michael Fischer published a paper entitled “The Cultural Impact of Mixed, Blended and Dual Reality,” which defines PolySocial Reality (PoSR) and its relationship to Augmented Reality and the user experience.

Chris Arkenberg

Chris Arkenberg is a strategic analyst and a technology professional, a beat-maker and a string plucker, a surfer, a writer, a lover and a fighter. He has worked with IFTF, HRI, Adobe Systems, and Western Digital, and consults with start-ups, governments, and Fortune 500’s. Some people think that, occasionally, he has valuable things to say.

Roy Lawrence Ashok

Roy Ashok is the product manager of the augmented reality (AR) platform at Qualcomm. In this role, Ashok handles the product requirements for Qualcomm’s augmented reality software development kit (SDK). He is also responsible for Qualcomm’s AR developer relations, a community of more than 5,000 active developers who use the Company’s AR SDK to build cutting edge applications. Ashok created and managed Qualcomm’s 2010 Augmented Reality Developer Challenge that attracted more than 50 global developers who competed for $200,000 in prizes. When Ashok first joined Qualcomm in 2003, he held an engineering position. As senior engineer, he developed VoIP and video telephony systems for 3G technologies such as UMTS and EV-DO Rev A. Before joining Qualcomm, Ashok was a software engineer at Hughes Software Systems where he helped build early commercial VoIP signaling stacks and frameworks. While completing his MBA, Ashok acted as manager for BR Ventures (Cornell University’s early stage venture fund), led an investment into Appinions (Jodange Inc), and evaluated several startup companies.

Amir Baradaran

Iranian-Canadian, New York-based media and performance artist, works in the field of Augmented Reality (AR). Speculative public experiences exploring the philosophical and social underpinnings of technology, authorship and identity are staged using AR technology and concepts. Under the rubric FutARism, AR is situated as a new installation and performance art medium. Experiential, conceptual and legal shifts are used to explore radical subjectivities, failed utopias, and mysticisms. Installations include SamovAR & The Tempest in the Teahouse, AR Installation & Performance, Armory Arts Week, NYC, 2012 | Beware the Dream Sticher, Iranian Arts NOW, The Arts Arena, Citéinternationale des Arts, Paris, France 2012 | Growing Panes performance (The British Museum, Art & Patronage Summit, UK) | The Buzzz (Miami Art Basel) | Venice Augmented (54th Venice Biennale, Italy) | Frenchising Mona Lisa (Louvre Museum, Paris) | Takeoff (MoMA, NY, NY) | “Simple as Drinking Water,” winner of 2011 International Symposium on Mixed and Augmented Reality (ISMAR) video competition | Transient (2010), video installations placed in New York City taxis (approx. 1.5 million viewers) | and The Other Artist Is Present (2010), a guerrilla performance at MoMA, NY, NY. Published in Art in America, Forbes, ARTNET, ARTINFO, BBC and NPR.

Avi Bar-Zeev

Avi Bar-Zeev has close to 20 years professional experience in 3D entertainment, visual simulation and internet scale applications. He co-founded Keyhole, Inc. in 1999, (which later became known as “Google Earth”), created the predecessor to KML and even apparently coined the term “Placemark.” He was an early employee or consultant to startups like Intrinsic Graphics, F5 Networks, and more, developing core technologies for Second Life, including their procedural 3D object system. Early in his career, he helped develop Disney’s Aladdin’s Magic Carpet VR Ride, one of the first truly real-time (60 fps) first-person VR entertainment experiences, and went on to lead or influence several other interactive VR experiences for DisneyQuest. He currently works at Microsoft as a Principal Architect, having helped pitch, design and prototype new products and experiences for Bing, Microsoft Research, and XBox.

Gene Becker

Gene Becker (@genebecker) is founder of Lightning Laboratories, an innovation hub specializing in human-centered mobility and 21st-century personal computing. Gene’s sordid past includes work in augmented reality at Layar and ubiquitous computing, consumer gaming and cloud services at HP. He is an organizer of the ARDevCamp unconference and the Ubiquitous Media Studio meetup. Gene studied engineering and computer science at MIT and Stanford, and lives in the San Francisco Bay Area.

Chuck Benton

Chuck Benton originally trained as a commercial aircraft pilot, flight engineer, and Airframe/Powerplant mechanic, but discovered that the inner technical workings of aircraft were far more interesting than the actual flying of aircraft. In 1981 while managing the field engineering office of a small flight simulator manufacturer, he purchased an Apple computer to teach himself programming, and thus automate many of the mundane aspects of his job. This lead to a career writing computer games, including what became the ‘Leisure Suit Larry’ series, ‘Frogger,’ ‘BC’s Quest for Tires,’ and Disney’s ‘Donald Duck’s Playground.’ In 1987, Chuck was lured back into the simulation business by the Defense Advanced Research Projects Agency (DARPA). Chuck formed Technology Systems, Inc. and helped to develop the Distributed Interactive Simulation (DIS) network protocol, which is now the backbone of a $10B+ global industry. In the late 1990’s his group also developed the first global Voice over Internet (VOIP) system under the DARPA Warbreaker program, and many other now commonplace designs that were based upon emerging network capabilities. Today, under Chuck’s innovate leadership, TSI continues to expand and build upon today’s technology to solve problems with custom, affordable solutions for the nation. Areas of focus range from mission planning systems to undersea technologies to electronic navigation systems. Mr. Benton has over 30 years experience creating and implementing advanced graphics and integrated sensor/control systems. He is recognized as a leader in the application of Augmented Reality technologies within the Navy, DARPA, and the US Army. He also is a licensed, instrument rated pilot with over 2600 hours flight time in aircraft and simulators, and is a USCG licensed Master of Steam/Motor vessels up to 50GT.

Oriel Bergig

Oriel Bergig is a co-founder of Ogmento and its Vice President of R&D. Leveraging a background that spans academia, industry, and start-ups, Oriel brings to Ogmento extensive expertise in both the technical and business aspects of R&D. Prior to Ogmento, Oriel worked at Dalet, a global leader in digital broadcasting, and founded a computer software start-up targeting the educational market. During his career, Oriel has led multiple software development projects and participated in all aspects of software design and development. He has also given a series of lectures on innovation in Computer Science in both academic and industrial conferences, and as well as advised a number of technology start-ups. Oriel graduated summa cum laude with a M.Sc and B.Sc. in Computer Science from Ben-Gurion University in Israel, where he also performed his Ph.D. work in the field of Augmented Reality. Together with Nate Hagbi, Oriel introduced In-Place Augmented Realty, a novel approach for content authoring, which formed the basis for the development of an award winning pose-estimation method. During his Ph.D., he was awarded the Kreitman Fellowship and Evergreen Fellowship, and led a team to 1st place in the national phase of Microsoft’s Imagine Cup.

BC (“Heavy”) Biermann

BC Biermann possesses an interdisciplinary background that comprises academia, technology, and the arts. With a PhD in Humanities (intermedia / cultural analysis) from the Universiteit van Amsterdam, BC (“Heavy”) has worked as both a university professor and a tech developer in Southern California. Since 2007, BC has presented his academic work “The Battle of Los Angeles,” which explores semiotics, hyper-reality, graffiti, and illegal billboards in public space. As a kind of synthesis between scholarly inquiry and emerging media, BC founded The Heavy Projects to examine how technology, including augmented reality (AR), can both re-appropriate and re-imagine public space. To this end, Heavy’s “Pirate Banker” Junaio channel was an early AR takeover of street level advertising. In collaboration with NYC’s Public Ad Campaign (PAC), Heavy’s “AR | AD Takeover” channel filtered outdoor advertising and replaced it with original street art (by Ron English, John Fekner, PosterBoy, Doctor D, and OX) and received attention in CNet, PC World, Popaganda, and Juxtapoz. “Re*Public,” Heavy’s current project with PAC, is a mobile device application that digitally resurfaces buildings in urban centers in order to turn architecture into locations for meaningful cultural exchange. After finally giving up his painfully amateur skateboarding career due to a bum right knee… BC plans to use his extra time continuing to investigate emerging media and the democratization of public space.

Mark Billinghurst

Dr. Mark Billinghurst is one of the world’s leading augmented reality researchers, focusing on innovative computer interfaces that explore how virtual and real worlds can be merged to enhance face-to-face and remote collaboration. Director of the Human Interface Technology Laboratory New Zealand (HIT Lab NZ) at the University of Canterbury, he has produced over 250 publications and his work has been demonstrated at a wide variety of conferences. He is active in several research areas including Augmented and Virtual Reality, wearable computing and conversational computer interfaces. He has previously worked at ATR Research Labs, Nokia, British Telecom and the MIT Media Laboratory. He co-developed the well known ARToolKit tracking library and was also awarded the 2001 Discover Award for the MagicBook AR experience.

David Blumberg

David Blumberg is the Managing Partner of Blumberg Capital. David has been investing in early stage technology companies for more than 24 years. His current investment focus includes Digital Media, Social Media, Mobility, SaaS/Technology Enabled Services and Internet. Prior to founding Blumberg Capital in 1991, David managed technology investments with Claridge Investments, Adler & Co., Apax, and T. Rowe Price Associates. David launched the business development efforts for Check Point Software Technologies. David earned his AB in Government, cum laude, from Harvard College and his MBA from the Stanford Graduate School of Business and INSEAD. David speaks French and is proficient in Hebrew and Spanish.

Ben Blachnitzky

Ben Blachnitzsky joined metaio GmbH in 2005, after which he was involved in the development of metaio’s Augmented Reality core-system as well as end-user applications. Today Ben is serving as Director Research & Development at the California office of metaio, Inc. and is focussing on mobile Augmented Reality development. Ben holds an MS in Computer Science in Media from Furtwangen University (German), where he also gathered his first experiences with Augmented Reality.

Mindy Brooks

Mindy Brooks is the Director of Education and Research at Sesame Workshop. Mindy is responsible for the integration of educational content across digital media platforms and for leading field research on all media platforms that include  Sesame Street and The Electric Company. In her role, she is responsible for integrating education as well as developing studies, coding systems, analyzing data, writing reports and summarizing findings to production teams. She received her Masters in Educational Psychology from New York University. Prior to attending NYU, she held the position of Director of Education for the National Alliance on Mental Illness (NAMI) of Oklahoma.

Andrea Carignano

Andrea Carignano is Co-Founder and CEO of Seac02, and founder and President of 3D Emotion, a technology startup that is going to launch the first autostereoscopic HD 3D projection screnn. Andrea has over 12 years experience, academicals and professional, in virtual&Augmented reality and industrial design market. He was contract professor at Politecnico di Torino and Architectural Faculty in Torino for industrial design. He is member of the board of Associazione Culturale VIEW Conference, and founder member of Réseau Entreprendre Piemonte by Michelin Foundation. Andrea is leading the company to expand his presence worldwide building reseller chain and defining strategic alliances with OEM partners, andrea also s in charge of strategic projects for blue chips company as Benetton, DisneyXD, Ferrero, Prada.

Amber Case

Amber Case is a Cyborg Anthropologist and User Experience Designer from Portland, Oregon. She studies the interaction between humans and computers and how our relationship with information is changing the way cultures think, act, and understand their worlds. Her main focus is on mobile software, augmented reality and data visualization, as these reduce the amount of time and space it takes for people to connect with information. Case founded Geoloqi.com, a private location sharing application, out of a frustration with existing social protocols around text messaging and wayfinding. In 2010 she was named one of Fast Company’s Most Influential Women in Tech. She formerly worked at Wieden+Kennedy, a global advertising agency based in Portland, Oregon. She currently works as a User Experience Designer at Vertigo Software.

Ben Cerveny

Ben has worked for over 20 years on user interaction and experience design, concept prototyping, and strategy in the context of media applications, operating systems, web services, ubiquitous computing, and massively multiplayer games. Most recently, he was an advisor and strategist at Stamen Design, a leading visualization design studio. Previously, he was the founder of the Experience Design Lab at frogdesign, an international product design company, and a lead game designer and platform development strategist at Ludicorp, makers of Flickr. He is also the founder of the Amsterdam-based research foundation VURB, which investigates digital urbanism, and is constantly engaged in the investigation of innovative ways to improve the flow and play of a user’s relationship with task or information.

Ina Yosun Chang

Starting from nothing but her wits last June through September, Yosun attended and won a streak of hackathons, to accumulate about $25,000 in cash and prizes to bootstrap her startup in the nascent industry of augmented reality mobile virtual worlds. Six months after SocialVoxels won the $5k from DreamForce Hackathon, and three dozen pivots and 50 mini-projects later in her 1-girl lab, she’s finally ready to unveil KUBIKULO. Beyond being a step towards creating a completely mobile augmented reality creation platform that would appeal and stay in the lives of everyday users, Yosun believes that this is also the accumulation of much that she’s learned, in a previous phase of her life, when she spent five years as an expatriate-from-reality in a virtual world. KUBIKULO is elegant, but it’s just the first product in Yosun’s journey towards creating a mobile virtual reality creation platform inspired by filmmaker Bruce Branit’s World Builder.

Jean-François Chianetta

Jean-François Chianetta is the founder of AugmenteDev. Mechanical engineer by training and computers geek for years, he started working on augmented reality two years ago, when it became clear that AR would become the next major trend in mobile computing. He is also co-organizer of Ar Paris, an event taking place every 2 months in Paris with the ultimate goal to create a strong augmented reality ecosystem in France.

Juliana Clegg

As Co-founder and COO for MVS-California, Juliana Clegg is the architect of business strategy and “contracts guru” for the scientists who have designed the True3D Head Up Display, a compact form-factor, wide-field-of-view, volumetric HUD — the missing link for car makers and fleet owners seeking to realize the promise and safety potential inherent in wide field-of-view augmented reality applications (LBS, V2V/X etc.) for cars, planes, boats and tanks.  She is the company’s key point of contact for OEMs, suppliers and research facilities throughout Europe, the United States and Asia.  Juliana recently brought MVSC to the attention of the European Space Agency where MVSC is now developing plans in collaboration with the German DLR agency to introduce our True3D HUD to general and commercial aviation.  MVS-California are winners of the European Satellite Navigation Competition, 2011, and Nokia/Navteq LBS Challenge.  She can be reached at jcc@mvs.net.

Gaia Dempsey

Gaia Dempsey is a founding team member and VP of Product at daqri. She began her startup career at Idealab, where she supported incubated startups and worked in the marketing and in-house social media departments. Next, Gaia co-founded and served as an executive at the interactive and digital marketing firm Demeter Interactive, specializing in California tech startups and companies with a focus on sustainability. At this firm Gaia’s responsibilities included managing creative campaigns, developing client education curriculums, creating social media content plans & implementing digital event integration, and executing marketing strategies.

In February 2010 Gaia joined daqri to help create the world’s first-of-its-kind enterprise-class augmented reality platform. As a Co-Founder and VP of Product, she develops and executes product strategy to serve brands large and small, championing a design led ethos. Gaia also serves as the liaison for global educational and art-related partnerships.

Di-Ann Eisnor

Di-Ann Eisnor lives in Palo Alto, by way of Portland, OR, Boston, New York City and Amsterdam. Di-Ann is a neogeography pioneer and serial entrepreneur employing all means to increase the world’s citizen mappers. Di-Ann functions as both Chairman of Platial, The People’s Atlas, and as VP Community Geographer at Waze. Platial is a widely adopted mobile and online social mapping service funded by Kleiner Perkins Caufield & Byers, Ram Shriram and others with approximately 15MM unique users. Waze is free crowd-sourced navigation and real-time traffic. Started in Israel and well past critical mass, Waze now has top quality map, navigation and traffic data in the country. Di-Ann is setting up US operations and crafting the cartography of “live mapping”.

Lauren Elliott

Best selling Author of 23 original computer software titles with over 30 million copies of work in circulation – including the Where in the World is Carmen SanDeigo software series. Over 25 years experience in creative direction, management and development. Winner of over 50 awards in originality and lifetime sales categories. Founder and Creative Director of software development/ internet development / and book publishing companies.
Founder of SeePort – Cloud based Social Videophone company
Graduate of San Francisco’s Founder’s Institute 2009
Founder of SaveThisPlace.com – geoloco game and mobile application – raising money for good causes.
Founder and CEO of PNN – Personal News Network, and Saysher.com Web based publishing platform and search engines for woman.
Lauren is currently a Creative something or other… at Stupid Fun Club

Jon Epstein

President, Omek Interactive
Jonathan Epstein leads companies at the intersection of media and technology. At Omek, Epstein manages all partnerships, sales, and marketing of the company’s leading gesture recognition technology solutions. Previously, Epstein served as CEO of in-game advertising firm Double Fusion, and helped establish the digital media and gaming practice at UTA. He was a co-founder of GameSpot, which was sold to ZDNet, and president of GameSpy, which was sold to IGN, where he ran the company’s media division before its sale to Fox. He serves on the boards of several entertainment and technology companies. Epstein holds a degree in physical sciences from Harvard.

Jacob Ervin

Jacob Ervin is an application developer for metaio Inc. in San Francisco. Prior to joining metaio, Jacob worked with Augmented Reality everywhere from research laboratories (HIT Lab, New Zealand) and civil defense contractors (Roam 3) to international symposiums (ISMAR 2009 Webmaster) and world recognized art exhibits.

Justin Farris

Justin Farris holds the position of Product Manager at Gravity Jack. Gravity Jack exists to merge physical marketing with the mobile and social worlds, providing three-dimensional content, video, e-commerce, and more. Using Gravity Jack’s patented SiREAL software development kit (SDK), the company has worked with an impressive list of clients, ranging from some of the biggest names, in the largest industries to various small businesses, all looking to blow consumer minds through innovative, new augmented reality.

Steven Feiner

Steven Feiner is Professor of Computer Science at Columbia University, where he directs the Computer Graphics and User Interfaces Lab, and co-directs the Columbia Vision and Graphics Center. He and his lab have been doing augmented reality research for over 20 years, creating the first outdoor mobile augmented reality system using a see-through display in 1996, and pioneering experimental applications of augmented reality to fields such as tourism, journalism, maintenance, and construction. Prof. Feiner is coauthor of the well-known textbook Computer Graphics: Principles and Practice, received an ONR Young Investigator Award, and was elected to the CHI Academy. Together with his students, he has won the ACM UIST 2010 Lasting Impact Award for their early work on supporting 2D windows in augmented reality, and best paper awards at ACM UIST, ACM CHI, ACM VRST, and IEEE ISMAR.

Jon Fisher

Jon is CrowdOptic’s Chief Executive Officer and Co-Founder. Prior to CrowdOptic, Jon served as CEO of Bharosa (Oracle NASDAQ: ORCL), NetClerk (BidClerk) and AutoReach (AutoNation NYSE: AN). Jon is a recipient of the Ernst & Young Entrepreneur Of The Year, Award (Emerging Category, 2007) and lives in Marin County, CA with his wife and daughter. More information about Jon is available at: http://en.wikipedia.org/wiki/Jon_Fisher.

Julianne Fox

Principal Scientist, Human Factors at Decision Speed Inc.

Julianne Fox is a Principal Scientist at Decision Speed, Inc. a company she founded in 2005 where she specializes in providing human factors consultation with a focus upon human visual and auditory perception, cognition, attention, decision-making, memory, and learning.  Her work has included the scientific study of the effects of stress, inattention and distraction, workload, training, risk perception, vision, fatigue, and age on human performance, including reaction time.  She has used her experience to investigate a wide array of accident types, including but not limited to, airplane, vehicle, crane, petrochemical, electrical, mining, and agriculture.  She has significant experience in both the commercial and general aviation industries, is a FAA certified pilot and flight instructor with over 20 years of flight experience, and has patents whose algorithms are incorporated into flight deck instrumentation currently flying on Boeing airplanes.

Masaki Fukuchi

Team Lead Sony Augmented Reality Research, Japan

Marc Rene Gardeya

Senior AR Engineer, Dekko
Marc was the very first engineer to join Dekko and now leads our optical tracking software engineering. Prior to Dekko, Marc founded and built Hoppala, the worlds most popular Augmented Reality content platform. Marc’s enthusiasm for AR is evident in his many keynote speaking engagements. Marc has a Masters in Mathematics & Computer Science from Universität Dortmund in Germany.

Marie Geffroy

Marie Geffroy is coordinating Marketing and Communication Operations for Total Immersion in Los Angeles. Marie holds a MS in Management with a Major in Digital Business from HEC, leading European Business School. Prior to joining Total Immersion, she worked for Ubisoft and TF1, first French Media Group.

Stephane Gervais-Ducouret

Stéphane Gervais-Ducouret has 19 years of experience in the semiconductor industry as global marketing, business development, project management, and product designer. He has worked for multi-national companies in Europe and in Asia in the consumer and mobile phone segments. Stéphane also has experience in emerging technologies and markets. His current position is global marketing for sensors at Freescale semiconductor and he is focusing on consumer and mobile phone market development. Stéphane holds a Doctorate degree (Ph. D) in Electronics from the University of Bordeaux (France) and an MBA degree from Newcastle University, Australia. He holds a European and US patent in sensor application

Chris Grayson

Chris Grayson is Director of Digital at Humble, a pre-to-post production creative collective and bleeding-edge special effects house in New York City, recently honored with Best Special Effects at the MTV Video Music Awards. He explores strategic opportunities to expand Humble’s content creation onto the web, mobile, dooh and emerging platforms.
Prior to joining Humble, Grayson spent 15 years in the New York digital ad world, including time at Ogilvy and Euro RSCG. His campaigns for Nikon, Intel, MCI and Volvo have been recognized by The Ad:Tech Awards, The Addy Awards, The Web Awards and The OneShow.
His website GigantiCo, extensively covers augmented reality and emerging technologies. Together with Ori Inbar and Tish Shute, he is an organizer of Augmented Reality Event.

Ron Haidenger

Director of Commercial and Academic Sales & AR/VR Evangelist at Vuzix Corporation

Damon Hernandez

Damon Hernandez works in many areas of the Web3D Industry and has been active in virtual environments and the 3D web open standards for over eight years now. He is acting director and liaison of a student initiated organization with the Web3D Consortium, where he also works with the Consortium’s global outreach and education initiatives. Formerly he worked with the 3D web company MediaMachines and then the virtual world company Vivaty. He is currently working with IDEAbuilder, a company that uses mixed reality technologies and robotic manufacturing to build homes more “green” and efficiently. Damon is actively involved with the 3D web’s convergence with other Metaverse technologies. With a passion for education and immersive tech, he has built several web3D learning applications and is leading dozens of 3D web and mixed reality research projects in multiple domains.

Anselm Hook

Anselm Hook is a veteran software developer. He is a senior researcher at Parc working in Augmented Reality. Formerly CTO of Meedan – a real time english arabic translation effort to bridge cultural boundaries. Formerly CTO of Virtual Games – a location based games startup. Developed and shipped several commercial video games as well as several web applications. His home page is http://hook.orgl

Tsutomu Horikawa

Tsutomu Horikawa joined Sony Computer Entertainment Inc in 1997. He was responsible for the kernel and the performance analysis tools of PlayStation®2 and the system architecture of PlayStation®3. Currently he is leading the computer vision project.

Mike Housholder

Mike Housholder is the Senior Director of Business Development for InvenSense (NYSE: INVN), the leading provider of MotionTracking™ devices for the consumer electronics market. Mike is responsible for the company’s strategic partnerships in the embedded and mobile ecosystems. Mike has over 15 years of semiconductor marketing and management experience. Prior to InvenSense, Mike served as Senior Manager, Wireless Business Development at Marvell Semiconductor; Services Account Manager at Cadence Design Systems; and IP Product Marketing Manager at InSilicon (now part of Synopsys). Mike has a Bachelor’s of Engineering degree from the University of California, Riverside.

Ori Inbar

Ori is co-founder and CEO of Ogmento, a developer and publisher of mobile augmented reality experiences; Author of Games Alfresco – the #1 blog for augmented reality; President of the Augmented Reality (AR) Consortium – an international group of pioneering AR companies dedicated to advancing the AR industry through collaboration. Ori is a recognized speaker in industry events and co-founded the Augmented Reality Event – the largest event dedicated exclusively to the AR industry.

Sina Jafarzadeh

Sina Jafarzadeh is Game and Entertainment Designer at Will Wright’s Stupid Fun Club. In there he is working on unique ways for people to interact with their personal media as well as innovative possibilities to use game elements for social connection and social utility.
He has a Master’s Degree in Media and Computer Science with the Minor Subject Art and Design from the University of Technology in Dresden, Germany. With his student team he has been successful in the German National Finals of the Microsoft Imagine Cup 2010. The project was ranked within the top 12 in the worldwide finals and was ultimately presented at the European Parliament in Brussels, Belgium.

Dr. Alfonso Jimenez

Dr. Jimenez has been educated and trained in family medicine at Michigan State University, UCLA and University of Hawaii, board certified in Family Medicine with the American Board of Family Practice and achieved fellow status with the American Academy of Family Physicians. While in private practice in Honolulu, Hawaii he was elected by his peers to become Vice President, Chief of Medicine and Chief of Credentials at St. Francis Medical Center. Dr. Jimenez has won several national awards in patient education. In 2005 Dr. Jimenez got involved in web design and website development and in 2009 Dr. Jimenez collaborated with the team of researchers and developers and created mHealth company, HealthCare Alert, Inc. which focuses on App development that involves Augmented Reality (AR) to help people stay healthy. While in private practice for more than 20 years Dr. Jimenez recognized two components for long and healthy life. First, it is important that people keep up with preventive services/screening tests, required and recommended for particular age, gender, and risk factors to avoid chronic illnesses and cancer. However, he realized while working in the Emergency Room that this was only half the story to stay healthy. He noticed that the surrounding environment or community can have a negative impact on the health of even healthy people. Dr. Jimenez and team of developers and researchers developed Health Alert App using AR to identify health threats near the user. Currently Dr. Jimenez works on research and development of mHealth and provides consultation to companies who are in the business of keeping people to stay healthy. Dr. Jimenez believes AR technology will be used in cars, motorcycle helmets and glasses to identify legitimate health threats nearby the user to keep users healthy.

Bob Ketner

Bob Ketner is a digital media product developer. Currently managing the online museum design project at The Tech Museum in San Jose, CA, he has presented on the topic of augmented reality and virtual worlds at Engage Expo, Silicon Valley Innovation Institute, SRI, Stanford, and NASA. An industrial designer by training, Bob has worked as a consultant to venture capital and institutional investors, a number of internet startups, and worked in product development and licensing in the apparel, beverage, fragrance, publishing, and toy categories. In the apparel industry, he developed a points-based retail loyalty program which enrolled five million members within one year. Bob founded and has chaired the SDForum Digital Media SIG since 2006, which hosts demos and presentations of emerging augmented reality projects in Silicon Valley. Bob holds an M.A. in Industrial Design with a research focus on game design and mobile devices, and maintains a blog at DigitalMediaSIG.com.

Irina Kharseeva

Irina Kharseeva is responsible for directing Fitting Reality’s overall PR and strategic planning programs and corporate communications. Fitting Reality brings innovation to the retail market by developing an augmented reality fitting room VIPodium. Prior to Fitting Reality she was also responsible for PR at AR Door. The company was the first on the Russian market to offer solutions based on augmented reality technology. The company remains the leader of the sector in Russia. Hard work and impressive AR projects by AR Door helps greatly to shape AR industry in Russia.

Piotr Kozniewski

Chief Conceptual Officer at 3R Studio

Tatiana Langseth

Tatiana Langseth is the creative director of Augaroo. Augaroo is a 25-person startup at the intersection of augmented reality, social, mobile, and big data. Augaroo’s first product, the mobile augmented reality game ARBall was released in February 2012. Tatiana is responsible for the concept, creative approach, and design aspects of Augaroo’s mobile applications. Tatiana has a background in advertising, print, commercials, film, and creative design.

Justin Langseth

Justin Langseth is the CEO of Augaroo. Augaroo is a 25-person startup at the intersection of augmented reality, social, mobile, and big data. Augaroo’s first product, the mobile augmented reality game ARBall, was released in February 2012. Prior to founding Augaroo, Justin was the co-founder of Clarabridge and the inventor of Clarabridge’s award-winning, patented, text analytics software. Prior to Clarabridge, Justin co-founded and was CTO of Claraview, a BI strategy and technology consultancy, which was sold to Teradata in 2008. Before founding Claraview, Justin served as founder and CTO of Strategy.com, a real-time data analysis and alerting subsidiary of MicroStrategy. At Strategy.com, he designed and implemented systems that provided near real-time and real-time reports and alerts to consumers. Prior to launching Strategy.com, he was a technology program manager and consultant at MicroStrategy, designing the second-generation web-based BI tool for MicroStrategy, and working with large customers on their BI deployments. In the early 1990’s Justin was active in the BBS community, and he authored the EIS-PC BBS system. He currently holds seven technology patents. He graduated from the Massachusetts Institute of Technology where he received an SB in Management of Information Technology from the MIT Sloan School of Management.

Martin Lechner

Martin studied both Computer Science and Mathematics at the University of Salzburg, Austria and the Victoria University of Technology in Melbourne, Australia. He got to know Philipp Breuss during his time at Sony DADC. Martin was fascinated by the possibilities of Augmented Reality and joined Philipp to develop Wikitude. He is now CTO at Mobilizy.

Maarten Lens-FitzGerald

Maarten Lens-FitzGerald is Co-founder and General Manager of Layar. A company at the forefront of the emerging medium of Augmented Reality, with over 1 million users of the Layar Reality Browser, and thousands of developers creating AR experiences on the platform. Maarten started as an Internet professional in 1993. He helped national and international companies take their first steps online. Later he developed permission based strategies and campaign concepts focusing more on the marketing side of things. He moved on to mobile in 2007 when he started Mobile Monday Amsterdam and later SPRXmobile where Layar was born. In 2008 Maarten was diagnosed with cancer and become know as patient 2.0. He shared all his experiences through twitter and his blog maartenjourney.com. Maarten declared himself ex-patient 2.0 in the summer of 2009. Maarten is married and lives with his wife and two cats in Amsterdam.

Guatam Lohia

Gautam Lohia has been at Blast Radius for 11 years in various executive roles, overseeing the growth of the company into a globally recognized strategic digital agency. In his current role Gautam is responsible for bringing emerging technologies and media to all BR clients in North America and Europe. He is very well versed in digital and mobile strategy.In the past 3 years, Gautam has helped build the Blast Seattle office while working collaboratively with Wunderman to grow the Microsoft business. Prior to this, Gautam lead the Blast Global Delivery practice and steered the growth of three delivery hubs, lead the implementation of an enterprise resource management system, established a global project management office, and rolled out the Managed Service line of business.While at Blast Radius, Gautam has overseen large projects and long-term engagements for clients including Microsoft, Nike, Starbucks, DirecTV, Electronic Arts, Starbucks, and BMW. With over 21 years experience in Digital, Telecommunications, and Information Technology Gautam has an excellent record of successfully combining technology, design and strategic initiatives to meet business goals and objectives.

Trak Lord

Trak Lord is the Chief of Production and Founder of Vitamin AR, a mobile AR development agency, as well as a writer for the tech blog TweakTown. Trak studied French and English Literature at Dartmouth, with a concentration in cybersocial theory, 20th Century Thought, and psychoanalysis. Trak wishes Baudrillard were alive today so he could speak to him briefly about simulations and simulacra before he died laughing, triumphantly, about the state of reality.

Rob Manson

Rob Manson is Managing Director of MOB, an innovation lab based in Sydney, Australia. MOB are a Layar Pioneer and were one of the first members of the Layar Partner Network. MOB created buildAR – the first Mobile AR Content Management System, streetARtAPP.com – one of the first Layar Player apps and are constantly working on new and interesting multi-device based Augmented Reality, Mobile and Web applications. MOB organise the AR Sydney meetup and Rob is one of the founders of the ARStandards.org community. He is also one of the founders of the AR-UX.com community and regularly publishes on this topic.

Christopher Manzione

Christopher Manzione earned a BFA in sculpture from William Paterson University, a Post-Baccalaureate degree From Maryland Institute College of Arts and his MFA from Mason Gross School of Art. For the past three years his body of work explored the spaces where the distinction between natural and indus- trial blurs, while investigating our understanding of time through these points of interaction. Since leaving Rutgers University, including the Vermont Studio Center Artist Residency, The Anderson Ranch Artist Residency and the Socrates Sculpture Park’s Emerging Artist Fellowship. In 2010 his work expanded into the field of new media art founding and curating, The Virtual Public Art Project, a platform for the public display of digital works of art. Maximizing public reception of augmented reality art through smartphones.

Kevin Manson

Kevin Manson is the director of Cybercop Inc, a non-profit, educational organization. His public service career spans all three branches of governmental service.

Kevin has served with the US Department of Homeland Security as a senior instructor with the Financial Fraud Institute at the Federal Law Enforcement Training Center (FLETC) where he co-ordinated and taught in the Internet Investigations and Forensics programs as well as the Electronic Sources of Information and Computer Crime Prosecutions Programs. In 1993, while an instructor with the FLETC Legal Division, he pioneered Internet training for the federal law enforcement community.
In his home state of South Dakota he served in the judiciary as a Magistrate, as an Assistant State Attorney General handling criminal asset forfeitures, and as counsel for the State Parole Board. His legislative experience includes service in the early 80’s as staff counsel with the US Senate Judiciary Committee and as a support staff counsel for the President’s Commission on Drunk Driving. He served with the Federal Bureau of Prisons as counsel for the Warden at the Federal Correctional Institution, Danbury, Connecticut, as Assistant Regional Counsel in Philadelphia and as Staff Development Counsel at the Bureau’s Training Academy at the FLETC. In 1995 He chaired the first panel to provide the first Congressional testimony before the House Science Committee from a law enforcement perspective about protecting children on the Internet. His web page,Cybercop.org, was the first to be included in the Congressional Record. He has been invited to lead panels or give presentations regarding policing cyberspace and cyber security by many organizations. He has presented at conferences such as Computers Freedom and Privacy at MIT and San Francisco, Co-Keynoted and served on the Hacker Court panel at Blackhat, was a “Fed” on the ‘Meet the Fed’ panels at DEFCON, spoken at Botnet conferences at the NATO school in Oberamergua and in Hamburg, lectured at the Smithsonian Institution, and has given presentations and participated in on-line seminars sponsored by the Department of Justice and the Global Business Network. His involvement in High tech law enforcement issues was referenced in the January 23, 1995 US News cover story on Policing Cyberspace and in a 1997 BBC television documentary “Inside the Internet”which aired in the UK on the History of the Internet. His paper on policing the Net using Robots (intelligent agents), presented to the Academy of Criminal Justice Sciences in 1997, was published on the University of Illinois’ Office of International Criminal Justice web page. His personal interests include the impact of technology on society, underwater videography and mixed-gas technical SCUBA diving, biking, hiking, walking and wandering about on the electronic frontier with his ‘AR Duds’ on:-)

Luke Robert Mason

Luke Robert Mason is a Researcher in Technology and Cyberculture. He is currently Director of Virtual Futures, a series of events that aim to retrospectively critique and challenge notions of ‘the future’ to understand the evolutionary processes that have given rise to today’s emergent web-culture. His work has largely focused on the role media art can play as a tool for understanding one of the most important intellectual and cultural developments of our times – the technological extension of the human condition. In collaboration with philosopher of technology, Dan O’Hara, Mason provides research and consultancy for companies interested in understanding the wider techno-social impacts of the products and services they provide. For the last 4 years he has been a member of the artist collective the Institute of Unnecessary Research, he currently curates an archive of mid-90s cyberculture and is a contributor to the Guardian, UK.

Matt Miesnieks

CEO, Dekko Matt’s passion is finding product/market fit for emerging technologies, and has spent the last 15 years doing that in the Asia Pacific and European markets as a regional VP and GM. Most recently Matt led worldwide customer development at Layar in Amsterdam, resulting in Layar being pre-loaded on most early smartphones. Before that Matt led Asia based commercial and product teams for Sylantro, Openwave, Ascend Communications and founded an ISP in the 90’s. Matt has a degree in Computer Science from Wollongong University.

Silka Miesnieks

Silka Miesnieks, Product Designer Silka provides experienced design leadership and is the voice of our users. She has been exploring the intersection of emerging technology and user behavior achieving business objectives for two decades. She has led creative and user experience teams working on award winning commercial online services spanning the media, telecommunications, travel and entertainment industries among others. She learns something new every day from Dekko’s inspiring team.

Kayvan Mirza

Kayvan Mirza co-founded Optinvent S.A. in Rennes, France and became its CEO on February of 2007. He brings over 15 years of industry experience to the company. He is well versed in international activities having managed multi-million dollar B to B businesses worldwide. He is a US citizen and has worked both in the US and in France.

Previously, Kayvan was a director in Thomson’s component businesses in Paris, France. In 2004 he successfully set up and ran an optical component business from scratch. Preceding the optical activity, Kayvan ran an RF component business worth 60M€ with two R&D centers (Singapore and Germany), manufacturing in Indonesia, and a worldwide sales force concentrating specifically on Asia (Korea, China, Hong Kong, Taiwan). Prior to Thomson, Kayvan held key positions for HP in Grenoble, France including Product Management for a line of high end PC’s and Business Management for a line of storage products. Before joining HP, Kayvan worked at Invensys and held various positions ranging from Engineering, to Project Management, to Marketing in the appliance controls sector both in the US (Chicago) and in France (Archamps, Strasbourg). It was Invensys that sent Kayvan to France as an Expat. Since then he has made it his home. Kayvan holds a B.S.EE Degree from the University of Illinois and an MBA From DePaul University. He has also taken Operations Management courses at the European Business School (ESCP).

Ambarish Mitra

Ambarish Mitra is CEO and co-founder . Ambarish and his team invented the first image recognition mobile platform aimed at bringing to life real-world newspapers, magazines, products, posters with exciting augmented reality experiences and instantaneous content being used by worlds leading brands. Previously, Ambarish was Head of Innovation at AXA and Head of Product Development at isango.com. He was the winner of the 2011 ‘Insurance IT Leader of the Year Award’ and also founded Womeninfoline.com, an Indian internet portal aimed at women which ipo’d in 2000. More recently he has created a theme based mobile social network called Stuck, which has more than 250,000 users worldwide.

Blippar™ is a revolution for traditional media and advertising offering
the power to turn every single piece of printed collateral or physical
branding in the real world into an instantaneous interactive experience.
Already embraced by the likes of Tesco, Nike, Unilever, PepsiCo, Waitrose,
Cadbury, Mercedes, Samsung, Xbox,Dominos and Heinz, blippar™ is already the UK market leader and projecting rapid, international expansion with a view towards becoming the world’s default ‘lens’ on all smart phones for
brand-to-consumer image recognition providing augmented reality executions

Jason Mitura

Jason is the President and CPO of Viewdle—a mobile computer vision company that develops lightweight gesture, object, and face recognition technologies showcased across augmented reality, device interaction, media management, gaming, + social networking products. Jason focuses on finding new opportunities for Viewdle’s technology in consumer applications — from desktops and TVs to mobile phones. Jason was previously the CEO of Blogstar, a white label provider of content management, video social networking, and e-commerce solutions for large-scale content owners and brands. Prior to Blogstar, he was the Co-Founder and President of Operator11 Exchange Corporation, a leading-technology video social network, which was sold one year after its founding. Operator11 developed a browser-based multi-user video broadcast and syndication platform as its core technology. At the start of his career, Jason founded Featured Publications which published a quarterly magazine and restaurant-focused mass mailers. Featured’s content was licensed from publishers like Conde Nast. This was an offshoot of his experience working with the online music and video startup Ruckus Networks, where he built and managed its new customer acquisition and marketing teams. He holds a bachelors degree from the University of Southern California, and studied in the highly selective Business-CinemaTelevision program.

Ignacio Mondine

Founder of Teletouch.es, a Barcelona start up focused on the intersections of telepresence and augmented reality. Ignacio is mechanical engineering and interaction designer. After working in R+D for P&G in Germany,  Ignacio founded Daem Interactive (2002-2008) mobile AR and Image Recognition. Teletouch is a device that allows natural collaboration between geographically separated people. Think of it as a two-way digital whiteboard for virtual meetings and remote collaboration. Users can touch each others finger tips as if they where on opposite sides of a glass window. Teletouch enables eye contact and gaze awareness among conferees together with a shared digital workspace.

Brian Mullins

Brian Mullins is a visionary and a pioneer in the field of augmented reality.  He studied engineering at the US Merchant Marine Academy, after which he helped to develop systems that employed some of the earliest vision based mixed reality technologies while working in the field of simulation at the U.S. Department of Transportation, and later at the Space and Naval Warfare Systems Command in San Diego, CA.  He is currently the Founder and CEO of Santa Monica, CA based daqri, creator of enterprise class augmented reality technologies and solutions.

Lisa Murphy

Lisa Murphy is a senior development manager at metaio, the world leader in Augmented Reality (AR) solutions. She joined metaio in the San Francisco office in 2009, as the first U.S. employee. Murphy oversees metaio’s growing presence in the U.S. market and is extensively involved with the company’s pioneering outreach in the space. During her tenure at metaio, Murphy has led major disruptive augmented reality campaigns for Fortune 100 clients like Toyota, Sappi, AT&T, NBC Universal, and others in online, mobile and in-store platforms. Prior to her current role, she led the business development and marketing efforts for junaio, an Augmented Reality platform, growing it to over 1.7 million users, 5,000 developers, and 500 content channels. She is a leader in the evangelism of augmented reality, speaking at Consumer Electronics Show, App Nation, Television of Tomorrow, and Search Engine Strategies conferences.   Prior to joining the start-up scene, Murphy worked at Visa Inc. in finance operations as a financial analyst managing and reporting on Visa’s legal entities.   Murphy received her B.S. from University of California Berkeley in business administration and graduated magna cum laude. Murphy currently resides in San Francisco. She has a passion for food and recently finished her first triathlon.


 Sunil Nagaraj

Sunil, a senior associate at Bessemer Venture Partners in Menlo Park, CA office, focuses on consumer internet, mobile and social media investments. Sunil serves as a board observer at Truaxis (frmly Billshrink), GetInsured, MashLogic, Nominum, Piazza and Smule. He is also closely involved with Bessemer’s investments in Box and DocuSign. Prior to joining Bessemer, Sunil was the founder and CEO of Triangulate, a venture-backed startup using social media behaviors to drive algorithmic matching. Sunil has also worked as a consultant with Bain & Company where he worked on projects in the technology and media industries. Previously, he worked in Cisco’s Corporate Development group and at Microsoft. He has also worked at several early-stage starups (Sendio, ZeeWise, Celito) as a software engineer and in business development. Sunil holds an MBA from Harvard Business School and a BS in Computer Science from the University of North Carolina at Chapel Hill, where he graduated with honors. Sunil serves as Co-Chair of the Computer History Museum NextGen Advisory Board. In his free time, Sunil enjoys sailing and is an amateur astronomer.

Suresh Narasimha

Suresh Narasimha Founder & CEO – TELiBrahma Convergent Communications Pvt Ltd.
In Summary Suresh brings with him 15+ years of experience in entrepreneurship, product      creation and innovation within the mobility domains.
Suresh has been successfully running TELiBrahma and has ensured that TELiBrahma has raised multiple rounds of funding from Intel, Ojas and inventus. Been India’s leading mobile advertising player growing at 300% YOY. With 90% market share in verticals like Automobile, Lifestyle and F and B, has one of the highest patents to employee ratio in the country including several patents that he has personally filed himself.
Won some of the prestigious awards like Deloitte fast 50, Nasscom emerge board, Red herring global 100, NYF awards, SIU, Abbys, BigBang amongst others.
For last 11 years Suresh has seen mobile industry taking different shapes and shades. Suresh was involved in the First phase of mobile services that were being launched in 1999 which included mobile chatting services, stock trading service and banking services. Service delivery platforms that were the talk of the town during early 2000 integrating voice, Data and other aspects of mobility city based search engines, Premium billing platforms and mobile enterprise systems for Europe during 2004 revolutionary applications of mobile that helped public departments like Traffic police, public distribution system and tax collection authorities in India building a network away from the operator using unlicensed spectrum and scaling the same to worlds largest network away from the operator reaching out to 5000+ nodes over 21 cities building a consumer inventory for delivering rich media and location based services that reach out to 2.5M+ consumers month on month. Making applications work for companies and brands through appstores, advertising and solutions. Making leading brands like HSBC, Nike, Coco cola, Mercedes Benz, Cadbury’s to embrace mobile advertising and building India’s leading mobile advertising business. Launching Augmented reality as a platform and service in India delivering campaigns for 15+ brands month on month

Victor Ng-Thow-Hing

Victor Ng-Thow-Hing is a principal scientist at the Honda Research Institute USA in Mountain View, CA. Previous research investigated intelligent system architectures, human-robot interaction with humanoid robots and gesture generation, visual attention modeling and proxemics phenomena. He is currently investigating advanced human-machine interfaces for future smart cars with an emphasis on multi-modal interaction with drivers.

Lyndon Nixon

Dr. Lyndon J B Nixon joined STI International as senior postdoctoral researcher in November 2008. With the spinning off of the research activities to the private STI Research, he became head of Research as of January 2012. In this role he coordinates two Austrian projects in Augmented Reality and hypervideo, respectively, as well as acts as scientific co-ordinator of the European project LinkedTV, among other projects. His research experience stretches back to 2001, first working on Interactive TV and semantics at Fraunhofer FOKUS in Berlin and then completing his PhD on automatic generation of multimedia presentations using semantic technology (in 2007) at the Free University of Berlin.

Scott O’Brien

Scott OBrien is co-founder of Explore Engage, an Augmented Reality (AR) specialist company based in Sydney, Australia specializing in AR across web, kiosk, mobile and AR glasses. In preparing for late 2012, Scott’s focus areas are related to increasing accessibility to AR, the higher end development of applications and transition from mobile to wearable AR. Explore Engage has built apps for Audi, Smurfs, Transformers (www.tf3ar.com) and future rooms combining AR with other technologies for major telecommunications companies.

Adam Odessky

Adam Odessky is a Product Manager at Orange Silicon Valley and also the Founder of the DocPal project.  In his role, Adam focuses on trends and technologies in the mHealth, telemedicine, and immersive user interface areas, working with the  North American healthcare ecosystem on product and business development activities.  Prior to Orange San Francisco, Adam held a variety of product management and software development roles at Oracle and Tellme Networks, a voice services startup acquired by Microsoft in 2007.  Adam earned his Bachelor of Science, Computer Science at the University of Illinois, Urbana-Champaign and an MBA from the Masagung School of Business at the University of San Francisco.  Throughout his career, Adam has developed authored numerous software applications,  technical papers, and provisional patents in the areas of eHealth and augmented reality.

 Sophia Parafina

Sophia is a Geographer without Portfolio, which means she thinks about space, business, and money. When not thinking about space, business or money, she works on managing and using high volume geographic data streams. Previously, she was Director of Operations at OpenGeo and a Adjunct Professor at Hunter College. Before joining OpenGeo, she was a founder and CTO of IONIC Enterprise (acquired by Erdas) and Senior Program Manager for In-Q-Tel, the CIA’s venture capital fund.

Aaron Parecki

Aaron Parecki is a Portland-based iPhone and PHP developer interested in solving practical problems with technology. In his free time, he enjoys geolocation, linguistics, and building home automation systems and IRC bots with a sense of humor. For the past 2½ years, he has been tracking and visualizing his location every 6 seconds, making him a frequent presenter at the Portland data visualization group. His fascination with location sharing and GPS began at the age of 6, when he traced the routes of family road trips on a map with a highlighter. He combined these interests and created Geoloqi.com, a private, real-time mobile and web platform for secure location sharing with Amber Case in an effort to help people connect in the real world. He has 11 years experience in web app development, database design, graphic design and printing, and server administration. He is @aaronpk on Twitter.

Christine Perey

Christine Perey is a Spime Wrangler and evangelist for mobile AR with 20 years experience in new multimedia communications markets and technologies. She was the publisher and editor of The QuickTime Forum from 1991-1993 and the founder of The QuickTime Movie Festival. She is an invited speaker at mobile industry events and serves on panels and committees dedicated to the advancement of rich media experiences in business and consumer markets. Perey performs market development and regularly prepares custom market research reports on contract with clients. She organizes the International AR Standards Community http://www.arstandards.org, chairs face-to-face meetings and leads programs to drive the adoption of open and interoperable AR. She blogs at http://www.spimewrangler.com and tweets at @cperey

Jeffrey Powers

Jeff Powers is co-founder and CEO of Occipital, a Boulder and San Francisco based startup company focused on mobile computer vision.  With co-founder Vikas Reddy, Jeff led the development of RedLaser, a popular barcode-scanning application that was eventually acquired by eBay in June 2010.  Remaining independent, Occipital launched 360 Panorama later, which has since been the best-selling panorama capture application on iOS.  Jeff is currently focused on carefully expanding the Occipital team, and working on new applications that will begin to make the real world computationally interactive.  Jeff is also an angel investor in tech startups, including the mobile robotics company Orbotix and the seed-stage accelerator TechStars Boulder.

Joseph Rampolla

Joseph Rampolla has been a law enforcement officer for 17 years for a suburban police department in the NY/NJ Metropolitan area. In 2003 he was assigned to a regional computer crimes task force in Northern New Jersey. He is a nationally recognized speaker on the topics of cyber crime, augmented reality, virtual worlds, cyber-terrorism, cyber-bullying and undercover Internet Relay Chat (IRC) investigations. He has taught International law enforcement at Microsoft in Redmond WA, in the Ontario Canadian Providence, and taught cyber crime topics to all levels of law enforcement for the National Internet Crimes Against Children Task Force. In his spare time he teaches in various diverse communities as an outreach coordinator for homeland security interests. Joseph serves as a consultant for various organizations across the United States and presents for the National District Attorney’s Association (NDAA) and Fox Valley Technical College. Joseph is the creator of the Augmented Reality Dirt Podcast and Blog (ARDirt.com). The AR Dirt Podcast is one of the first podcasts dedicated to field of AR and explores cutting edge and emerging technologies that influence society, cybercrime and our legal system. Joseph recently co-authored the book “Augmented Reality – An Emerging Technologies Guide to AR” which should be released in the summer of 2012.

Edward Roche

Affiliate Researcher, Columbia Institute for Tele-Information; Conference Board representative to Council of Telecommunications Executives; President of Barraclough Ltd., Chairman Emeritus, IFIP 8.7 Working Group on Informatics in Multinational Enterprises. Advisor on information systems strategy to United Nations Development Program Office for Kenya. Author of Corporate Spy:  Industrial Espionage and Counterintelligence in the Multinational Enterprise, Snake Fish: The Chi Mak Spy Ring,  Telecommunications and Business Strategy, Managing Information Technology in Multinational Corporations, Information Systems, Computer Crime and Criminal Justice, editor of Information Technology in Multinational Enterprises, Information Technology, Development and Policy, Global Information Technology and Systems Management, and Corporate Networks, International Telecommunications and Interdependence as well as many scientific papers.   Former work as Chief Research Officer for the Research Board (Gartner), and Chief Scientist for The Concours Group. Current interest are focused on business process computing in multinational enterprises, technology and business intelligence, R&D productivity, and analysis of industrial networks.  Ed’s recent paper on Virtual Worlds for the third year has been in the top 10 most downloaded papers on the Social Science Research Network (SSRN).  Ed received his Ph.D. and M.Phil. from Columbia University in the City of New York, an M.A. International Relations from the Johns Hopkins School of Advanced International Studies in Washington, D.C., and a B.A. in international communications from Antioch College.   He also earned a Doctor Juris (J.D.) degree and is an attorney and a member of the California Bar Association.   Ed is a member of the Association for Intelligence Officers (AFIO).  Ed lives in New York City.


Hafez Rouzati

Hafez Rouzati is a Graduate Researcher at the Georgia Institute of Technology’s Augmented Environments Lab where he studies under AR pioneer Blair MacIntyre. He is also the Architect and Lead Developer of the Argon AR Web Browser (http://argon.gatech.edu). Hafez’s research interests include Augmented Reality, Ubiquitous Computing, Information Visualization and Human-Computer Interaction.

Brendan Scully

Brendan is a Business Development Manager and Experience Designer at metaio, Inc., the world-leader in Augmented Reality (AR) solutions. After graduating from Dartmouth in 2010 with a special major in Augmented Reality Design, he joined up with metaio to help grow the company in the North American market. In June 2010 Brendan spoke at the Augmented Reality Event on the future social and political impacts of AR technology. He enjoys paintball, California and being underwater.

Brian Selzer

Brian Selzer is the President and Co-Founder of Ogmento, a developer and publisher of mobile augmented reality games and entertainment. As a creative executive and digital media pioneer, Mr. Selzer has created, produced and distributed online and mobile games, animation and social media content to a client list that includes Fox, Universal, Sony, Activision, EA, Marvel, Hasbro, Nike and many others.

Nuno Serrão

Nuno Serrão is Portuguese designer, photographer and filmmaker. His present, namely his first exhibit – Project Paperclip, reflects his multidisciplinary past. He started as a programmer in the 90’s, got introduced to graphic and web design by the mid 90’s, and in early 2000’s was a Macromedia Flash evangelist. Currently he’s pursuing interactive arts while maintaining his day job has a CEO and art director in his own creative agency, urbanistas.

Project Paperclip (www.discloseprojectpaperclip.com) opened in February 2012 in Centro das Artes Casa das Mudas, and is the first photographic exhibit to use real-time processed soundscapes. In Project Paperclip, Nuno Serrão has not only caught the moment exhibited in the photo, he was also responsible for co-creating the interactive ambient soundscapes that accompany them, allowing the channel of communication with the public to be more than just the optic nerve by including the auditory canal.

Josh Shabtai

Josh Shabtai is a game designer, interactive marketing pioneer and science-fiction geek. As creative director at Vertigore Games, he’s building game experiences and platforms that promise new breakthroughs in player immersion. The company’s augmented reality-shooter Star Wars Arcade: Falcon Gunner debuted for iOS in November 2010, quickly becoming one of the year’s most buzzed about titles and one of the gaming industry’s most commercially successful AR games to date. In Fall 2012, Vertigore is developing an integrated software platform to launch with Hasbro’s line of Lazer Tag: AR blasters. Josh also serves as a creative director at the ad agency JWT, where he helps brands like Band-Aid, J&J and Bloomberg develop transmedia experiences that bridge the real and the virtual, building community and sparking meaningful engagement.

Tish Shute

Tish Shute is an Innovation Strategist and Interaction Designer currently working as a “Reality Architect” at Will Wright’s, Stupid Fun Club, Inc. Tish loves working in game design because it brings together all the aspects of design that have been part of her career: environmental design, aesthetics, functional, psychological, and story telling. Tish is a synthesist – an entrepreneur, designer, technologist, speaker, writer, and anticipatory anthropologist. Her passion is inventing new forms of playful sociality because, “What what we call social and networked now is going to seem pretty feeble soon!”  She has an MFA, Hunter College, NY, and a Ph.D (all but dissertation) in Anthropology, from New York University. Tish’s career in design and technology began with work in visual effects for film, television, theme parks and aerospace doing motion control design and robotics. Tish was the Innovation Strategist for Shaspa’s – smart shared spaces (physical or virtual) http://www.shaspa.com/. She is co-founder of ARWave, an open source mobile social interaction platform for sharing geolocated data and Augmented Reality content. http://arwave.org/  She is founder of Ugotrade – a leading blog focused on augmented reality, and the future of mobile social communications. http://www.ugotrade.com/  Tish is the co-chair/co-founder of Augmented Reality Event – a landmark in an emerging industry. http://AugmentedWorldExpo.com/ She loves “influencing how a new industry will turn out!”


Mark Skwarek

Mark Skwarek is a new media artist working to bridge the gap between virtual reality and the real world by using augmented reality technology. He is one of the founding members of the artist augmented reality group manifest.AR. Skwarek earned his M.F.A. from Rhode Island School of Design’s Digital Media Department. He teaches undergraduate and graduate courses at New York University Polytech, where he is also a researcher in residence. Reviews of his artwork have appeared in the New York Times, Art in America, Boing Boing, WIRED, the Boston Globe, and Leonardo. Skwarek has exhibited in various venues, including: the Institute of Contemporary Art, Boston; ISEA; the CyberArts Festival; the Sunshine International Art Museum, Beijing; and the Krannert Art Museum at the University of Illinois.

Christopher Stapleton

Christopher Stapleton is an entrepreneur, educator, inventor and artist who explores the power of human experience augmented by the emerging technology of Mixed Reality. Trained as a designer he has led interdisciplinary creative teams to stimulate the innovation life-cycle to more effectively transform radical ideas into viable solutions. His background includes the founding of the UCF Media Convergence Laboratory, producing theme parks world wide and designing for theater, feature films & television in the New York City. He is currently creating the national model of the Mixed Reality Experiential Learning Landscape for NASA and NSF ISE (STEM).

Peter Swearengen

Peter leads development of new Games and Transmedia IP for Will Wright at the StupidFunClub.
After a successful season of Bar Karma on Current TV, he is working on new ways to weave collaborative storytelling into the transmedia landscape of Games, TV, Travel, and Imagination.

Matthew Szymczyk

Matthew Szymczyk is co-founder and CEO of Zugara, Matthew drives the firm’s strategic vision for a roster of globally recognized brands and is currently overseeing Zugara’s launch of Augmented Reality based products for online shopping, gaming and video conferencing. Matthew’s core industry passions include Interactive Video, Augmented Reality and Mobile Marketing.

Paul J. Travers

Paul J. Travers is the founder of Vuzix and has served as President and Chief Executive Officer since 1997 and as a member of our board of directors since November 1997. Prior to the formation of Vuzix, Mr. Travers founded both e-Tek Labs, Inc. and Forte Technologies Inc. He has been a driving force behind the development of Vuzix Video Eyewear products. With more than 20 years experience in the consumer electronics field, and 13 years experience in the virtual reality and virtual display fields, he is a nationally recognized industry expert. He holds an Associate degree in engineering science from Canton, ATC and a Bachelor of Science degree in electrical and computer engineering from Clarkson University. Mr. Travers resides in Honeoye Falls, New York, United States.

Neil Trevett

Neil Trevett has spent 20 years in the 3D graphics industry. Trevett is currently the elected President of the Khronos Group, where he created and chaired the OpenGL ES working group, which has defined the industry standard for 3D graphics on embedded devices. Trevett also chairs the OpenCL working group at Khronos defining an open standard for heterogeneous computing. He is also currently Vice President of Mobile Content at NVIDIA where he is responsible for enabling and encouraging visual computing applications on non-PC platforms, including mobile phones.

Bruno Uzzan

Bruno Uzzan has been driving the growth of Total Immersion since 1999 – from start-up to the company’s current position of global category leader. As a pioneer and AR visionary, he has led Total Immersion’s global expansion and built the company’s client roster with blue chip accounts that include Disney, McDonald’s, Mattel, Twentieth Century Fox and Nissan Motors. He also is responsible for developing strategic alliances, bringing his vision for the potential of next gen AR to these relationships. Before establishing Total Immersion, Uzzan served as a consultant for Pierre Henri Scacchi and Associates (Price Waterhouse Group). He holds a masters degree in management from the University of Paris Dauphine.

Brian Wassom

Brian D. Wassom is a First Amendment lawyer in the broadest sense of the term. He litigates copyright, trademark, publicity rights, entertainment, and related IP issues, all of which involve drawing the boundaries of legally sanctioned monopolies over creative expression and otherwise-free speech. He also assists media companies and journalists in exercising their freedom of the press, by helping them obtain access to information and defending them from claims of defamation, invasion of privacy, eavesdropping, and the like. Brian advises religious organizations as well, whose rights to free exercise and separation from government are likewise enshrined in the First Amendment. Brian authors the legal blog Wassom.com, which addresses the law of social and emerging media. A regular feature of that blog is “Augmented Legality,” the world’s first publication dedicated to analyzing the legal principles that will govern the revolutionary technology called augmented reality.

Scott Wellwood

Scott Wellwood currently holds the position of Vice President of Business Development and Strategic Alliances at Total Immersion, a leading platform in augmented reality. His core focus is to build partnerships that will help bring AR to the masses as compelling experiences they will adopt in their everyday lives and solidify Total Immersion as the leader in this market. Scott has spent his entire 17 year professional career in the software industry. Prior to joining Total Immersion, he spent 13 years at Adobe Systems, most recently in the role of Director of Business Development managing a team supporting the Flash and professional video business units. Prior to Adobe, Scott started his career at a SOHO software started up that eventually went public. Scott holds a bachelor degree in Business Administration at San Jose State University

Richard Wetzel

Richard Wetzel is a research associate at the Fraunhofer Insitute for Applied Information Technology since 2006. He works in the Mixed and Augmented Reality Solutions department and his main research areas are the design and development of mobile mixed reality games. This way Richard tries to satisfy both the scientific as well as the artistic side of him. Since 2009 he is coordinating the German-French research project TOTEM which puts the focus on providing the tools to easily create such games. He was also a member of two large EU-funded research projects that dealt with pervasive augmented reality games: IPerG and IPCity.

Mitch Williams

Mitch Williams was born an entrepreneur. As a child, he found more interest in creation and innovation, but that wasn’t enough – he had to sell it. When the first laser printer came out, Williams was designing on a Macintosh LC II and watching his creations come to life, printing in large quantities and then selling them to friends and family. Williams is presently the Creative Director and Chief Evangelist at Gravity Jack. A year ago, Williams developed a location-based, social gaming, iPhone app for beer enthusiasts and is still currently the CEO of Grab Another Beer, LLC. In 2009, Williams was the Senior Marketing Communication Specialist at Telect, Inc., in Liberty Lake, WA. Williams also studied graphic design and business leadership at Whitworth University and has focused a lot of his growth in design, branding, social media, marketing and advertising.

Stephen Willey

Steve Willey, M.A.Sc., MBA, CEO Innovega: Steve has built his career from a passion for development of ground-breaking products. A diverse technology and business background has enabled him to work in fields of displays and imaging, wireless communications, human interfaces, navigation, telematics, consumer electronics, industrial electronics, and government-sponsored development. His entrepreneuring style has enabled him to participate in a variety of early stage ventures, IPOs, and M&A exits. Steve is named on 9 U.S. patents, the majority relating to new intelligent eyewear solutions.

Jason Wilson

A veteran of location based and location aware products and experiences, Jason has been working at the intersection between media, location and narrative for more than a decade. He is currently running The OuterBody Experience Lab in San Francisco.

Michael Winter

Michael, along with famous game designer Will Wright (Sims™, Spore™) co-founded Stupid Fun Club, LLC in 2001. SFC created Bar Karma, a successful crowd-sourced TV series, along with toys and game concepts.
Michael Winter founded Crazy Research in November 2009. Crazy Research developed a new ‘relaxed’ interface to web TV, an Android based bicycle safety device, an Android powered toy robot that squirts
water, and a smartphone controller of architectural and consumer (Christmas tree lights) LED lighting.
Robots and TV events:
Robot Wars combat – won first place.
ABC Master of Champions show – won first place.
Discovery Channel Modern Marvels – featured on gadgets episode.

Jason Wither

Jason Wither is a HCI researcher at the North America Lab within Nokia Research Center.  His work at Nokia has centered around creating AR/MR experiences that actually work.  This has largely meant straying away from true AR experiences that do not work well for mobile users outdoors, and instead using different types of MR where registration error is less glaringly obvious.  He is currently working on Nokia City Scene, a panorama based application for exploring cities either in-situ or virtually.  He previous worked on The Westwood Experience, a mobile, location based narrative experience.  Prior to joining Nokia, Jason received a PhD from the University of California, Santa Barbara where he researched interaction techniques, and annotation in outdoor augmented reality.

Jordan Wollman

Partner / Executive Creative Director, Aria
For more than a decade Jordan has impressed clients and their clients with his design. He believes that comes from his passion and enthusiasm.
Jordan brings a unique mix of insight and talent to Aria. His ability to remain focused on the user experience of every aspect of a campaign, while executing with “pixel perfect” design has resulted in numerous awards and recognitions.
As Executive Creative Director and a Partner in the firm, Jordan fills many roles at Aria — concept designer, brand creator and strategist, experience design, you name it, Jordan does it — and does it well. His knack for combining leading-edge technology with traditional media creates experiences that lead to a real connection between brand and consumer.
Beyond marketing and creative, Jordan spent three years teaching design in the US and abroad. Jordan’s experience ranges from Fortune 100s, to moms, pops, and his own creative ventures.

Jay Wright

Jay Wright is responsible for developing and driving Qualcomm’s augmented reality commercialization strategy. In this role, Mr. Wright handles partnerships with leading innovators in industry and academia, and leads Qualcomm’s efforts in enabling augmented reality within the mobile ecosystem. Mr. Wright has been with Qualcomm since January 2008, and brings 17 years of experience in developing software and services for mobile and wireless devices. Beginning in 1993 with the launch of Apple’s Newton PDA, Mr. Wright envisioned that low-cost consumer devices would enable a new wave of enterprise automation for mobile workers. As Founder and CEO of Wright Strategies Inc., he led the development of tools and software infrastructure that enabled Windows solution providers to develop and deploy PDA applications capable of synchronizing data with enterprise data sources. The company’s FormLogic software platform was used to deploy tens of thousands of devices for industry leaders including Anheuser Busch, Apple, Disney, Hasbro, Maybelline, Microsoft, and Taco Bell. As an inventor and software engineer Mr. Wright holds three patents – two of which encompass data synchronization between mobile devices and have been regarded as landmark patents in the field of wireless email.

Participating Organizations

Artoolworks AR traveler AerialFireTech All Things Digital The Virtual Magician Augmatic Bloom/VURB Cagefree Consulting Chart Venture Partners Clothia Columbia University Churchill Navigation Daqri Davis Brand Capital Defiant Dokogeo Exploratorium Franklin Institute GeoLoqi Georgia Tech Gigantico Goldrun Google Goggles Graz University Gravity Jack HIT Lab NZ Hoppala Idea Builder Homes Immersion Optics Innovega Intel capital Integrated Realities Joinpad Keiichi Matsuda Teksylos Layar Lit Studios Maker Lab MapQuest Metaio Microsoft Mob-Labs Mobilizy MPR Center mShakespeare MUVEDesign Nokia Occipital Ogmento Osage Associates OWNI Parkridge police PBS PepsiCO Pillsbury Law Platial Previznet Qualcomm Sacred Land Film Project Seac02 Simiosys Spotmetrix Tactical Information Systems Tanagram Technology Systems, Inc. The Tech Museum ThingM Total Immersion UgoTrade Unity3D University of Kent, Canterbury Vertigore Virtual Public Art Project Vitamin AR VTT Viewdle Vuzix Waze Web3D Whistlebox Quest Visual YDreams Zenitum Zugara

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