#AWE2014
Superhero AR

Superhero AR

Nomination for Auggie Award: Best AR Campaign Creator: Jon Burns Organization: Ad-Dispatch =*=*=*= Description: The Brief: Leverage the Avengers Brand to drive additional foot traffic into Walmart stores and more specifically to drive customers into specific locations and departments in the stores. The Idea: Release a free Augmented reality Avengers game on the iTunes App Store and Google Play. The game required visiting Walmart to be able to unlock features and have additional experiences with the Avengers. Photo with Favorite Avengers: At Walmart user could also use the Superhero AR app to take a life size photo with your favorite Avengers character. The life size characters are connected to the POP signage with Augmented reality. The Results 4 week Campaign – Over 500,000,000 Online impressions – Over 1000 News and web articles written about strategy and campaign – Top 25 free apps on Apple App store – 54, 864 Photos taken in Walmart stores and shared socially – 2.35 min Average time spent with the game – 1.4 Average # of photo’s taken per user – 91,000 Unique users IOS Android Where to find it: This version of the app is no longer live – but, here is a link to the version of the app that was re-released along with the DVD release of the film https://itunes.apple.com/us/app/super-hero-augmented-reality/id515297786?mt=8 Platforms: Mobile Additional Screenshots:...

Interior ViewAR App

Interior ViewAR App

Nomination for Auggie Award: Best Mobile AR App Creator: Markus Meixner Organization: ViewAR – Worldwide Augmented Reality Catalog =*=*=*= Description: ViewAR is a worldwide Augmented Reality Catalog system. The plan is to have all kind of products in one system and letting users visualize them to support the buying decision. The current “Interior ViewAR” app offers a collection of brands like “Butlers”, “Steinway & Sons”, “Kare”, “Vauni” and many more to come. At the moment the app includes more than 2,000 products and is the largest AR product visualisation app worldwide. Please take a look these models in the category “ViewAR -> Demo models”: “High Quality Sofa”, “Hopkins Writing Desk”, “House”, “Grenada Commode” There is no other AR company worldwide who has this kind of quality and details. Due to our AR developing experience of the system, the displaying quality and features are highly advanced. Our system was the first that worked without any marker, we are now working on a version that includes Feature Tracking (Video: http://youtube.viewar.com/?video=feature-tracking&con=CON16919) which allows us to walk around objects. The system is released for iOS, the development of an Android version is planned to be finished in June. www.viewar.com Where to find it: https://itunes.apple.com/us/app/interior-viewar-augmented/id629689579?mt=8 Platforms: Mobile Additional Screenshots:...

Catchoom

Catchoom

Nomination for Auggie Award: Best AR SDK Creator: Catchoom Organization: Catchoom =*=*=*= Description: Supporting over 3 Million active users every month, Catchoom Image Recognition is fast, accurate, easy to use, and resilient. With our SDKs and example open source code or direct Recognition API, Catchoom allows developers, ISVs and integrators to give everyday objects a digital life. Our technology sets a new industry standard for 3D object recognition. Catchoom is not limited to recognition of flat or 2D Objects. Packaged goods, monuments and places can all be queried. Catchoom’s scalable, cloud-based system is built for a massive database search while maintaining the fastest round-trip object recognition time (0.5 seconds) and lowest false positive rate (under 1%), as benchmarked by Layar. Even in the most difficult illumination conditions, Catchoom delivers. Our solution expands the reach of Augmented Reality because even feature-phones can connect to our cloud-based recogntion, taking AR beyond high-CPU powered devices. With example client code for iOS, Android and Python (and more up coming), the Catchoom Recognition Service (CRS) allows developers to build a wide range of Image Recognition applications and services. Because we provide the means to integrate any tracking SDK into our solution, everything remains flexible. The CRS Recognition API conforms to REST (Representational state transfer) constraints. The CRS Management API enables bulk image upload and easy administration that provided scalability for developers beyond device limitations.   Where to find it: http://catchoom.com/product/image-recognition-saas/ Platforms: Mobile Additional Screenshots:...

Sharky the Beaver

Sharky the Beaver

Nomination for Auggie Award: Best Mobile AR App Creator: Jon Carroll Organization: Orbotix, Inc. =*=*=*= Description: Sharky the Beaver is the first app ever to let you take a virtual 3-dimensional character for a walk around your house by using a moving fiducial. In this groundbreaking augmented reality app for Sphero, watch your robot come to life as a beaver named Sharky. Control Sharky from your iOS device as he stomps around to funky beats. You can even interact with the real world by launching virtual cupcakes into Sharky’s mouth. Where to find it: https://itunes.apple.com/us/app/sharky-beaver-for-iphone-ipod/id578983310?mt=8 Platforms: Mobile, Internet of Things Additional Screenshots:...

Delegates From Over 30 Countries to Visit 100+ Augmented Demos

Delegates From Over 30 Countries to Visit 100+ Augmented Demos

The excitement and energy surrounding Augmented World Expo 2013 is off the charts! Registration is trending towards 1000 attendees breaking all previous records. AWE is truly a global event with delegates coming from all over the world – checkout the mosaic of flags from over 30 countries who’ll be participating in the event:   Flags represent the following countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Dominican Republic, Egypt, Finland, France, Germany, Hong Kong, India, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Poland, Portugal, Serbia, Spain, Switzerland, Ukraine, United Kingdom, United States. Quiz: See if you can identify the country that is the farthest from the AWE 2013 venue. What’s attracting delegates from all over the world? Learning: 40 hours of educational talks about the latest and greatest Getting inspired: 125 speakers from leading innovating companies Experiencing: Over 100 demos at the Expo Hall Secure your seat today!...

SVForum

SVForum

SVForum fosters innovation, entrepreneurship and leadership within the San Francisco/Silicon Valley ecosystem of individuals and businesses participating in emerging technologies. We do this by, creating connections and community and providing education and access to resources. https://svforum.org/...

Museum on the Market Square

Museum on the Market Square

Nomination for Auggie Award: Best Mobile AR App Creator: TWNKLS augmented reality Organization: TWNKLS augmented reality =*=*=*= Description: We believe that this project is unique in terms of size (surface area) and content (completeness and level of detail applied). AR has been applied on a very large scale but at the same time it is a unique mix of media: an integrated audio tour and 3D experience. Concept: Spijkenisse is a town nearby the city of Rotterdam. Our application is giving its inhabitants the old city centre back, by creating a link between the present and the past. At the central square, visitors can experience a precise reconstruction of 3D buildings that once stood there. And, while exploring these buildings, visitors can listen to stories of the people that once lived in them. The central square has become a virtual museum. In this project, AR has been applied on a large scale. Every visitor of the central square in Spijkenisse can view the historical centre of the town through the AR telescope. The AR telescope is a fixed outdoor installation that contains a camera and a computer. Alternatively, the app can be downloaded (iOS / Android) and used when standing at a ‘point of interest’. Special made tiles with Natural Future Markers indicate these points. Technology: The development of our Outdoor Museum application is based on the Unity 3D engine. For tracking, we are using Vuforia tracking engine supplemented with our in-house developed TileFusion technique. The tiles need to be scanned to determine the user’s location and direction, and the sensors in his smartphone enable the view to be correctly displayed. The application is available for iOS and Android on smartphones and tablets. Where to find it: https://itunes.apple.com/us/app/museum-markt/id633919571?mt=8 Platforms: Mobile Additional Screenshots:...

Stark Armoury

Stark Armoury

Nomination for Auggie Award: Best Mobile AR App Creator: Jon Burns Organization: Ad-Dispatch =*=*=*= Description: About the project: Working with Tesco and Disney UK we launched an augmented reality campaign that continued building on our previous ‘retail-tainment’ concepts. The app was a unique way to spend time with Ironman where users could unlock access to the different Ironman suits then engage with a photo share with a life like 3D model of the superhero as well getting a chance to experience the weapons of Ironman. Previously, we saw our Avengers AR app (Superhero AR) breakthrough to the top 10 free entertainment apps in the app store and with this project leveraging the Ironman 3 cinematic release we are set to do it again. Currently averaging over 1000 downloads a day, with a campaign spreading over 6 months we’re already getting positive feedback. Why should we win: Leveraging QUALCOMM’s Vuforia and the gaming engine Unity, Ad-dispatch uses cutting edge technology to solve traditional marketing objectives. Tasked with driving foot traffic to retail and online the IM3 campaign served a unique interactive AR experience that became enhanced with in store and online signage. Players saw themselves in IM3 suits with proprietary face-tracking technology, launched IM weaponry in their world and interacted with IM suits in Tesco exclusive animations. Results: The IM3 app (stark armoury) was launched Apr 27 to coincide with in store and digital signage. This is our 3rd project with Marvel to support the launch of a cinematic release and to drive awareness of consumer projects with retail partners. And the measure of success is a retail strategy to drive traffic to store, online and position the retailer as a mobile retailer. While every instance and interaction is a measureable occurrence for us, and we know how much traffic we redirect to other apps, websites to pre-purchase product or even where people are sharing the experience we can’t yet share the results. The Avergers Campaign that just wrapped up with the holiday release of the DVD/ Blu-ray had over 5 billion social impressions. Those were people sharing in store AR pictures, experiences, articles, tweets, blogs etc. Where to find it: https://itunes.apple.com/gb/app/stark-armoury-at-tesco/id627567872?mt=8, https://play.google.com/store/apps/details?id=com.addispatch.ironman3 Platforms: Mobile Additional Screenshots:...

CrowdOptic Augmented Reality and Analytics Platform

CrowdOptic Augmented Reality and Analytics Platform

Nomination for Auggie Award: Best AR for Enterprise Creator: Jon Fisher Organization: CrowdOptic =*=*=*= Description: CrowdOptic is crowd-powered Augmented Reality — a leap forward from first-generation static AR, our technology creates dynamic, composite AR images generated by thousands of people in crowds in real time. CrowdOptic’s technology is used to enable a range of consumer-focused applications for sports, media, and entertainment—from real-time crowd engagement mobile AR apps, to second screen broadcast companion apps, to augmented reality apps for next-generation smart glasses. CrowdOptic mobile applications include: ü Aim-To-Discover (Identification) ü Aim-For-Info (Content) ü Aim-To-Share (Instant Social) ü Aim-To-Report (Media/Security) ü Aim-To-Engage (Brands/Promotional) CrowdOptic analyzes data from a wide range of sources— including consumer smartphones, crowd social media, surveillance cameras and emerging technologies like smart glasses—to create clusters of data and individual users organized by their shared focus. CrowdOptic senses where mobile phones in a crowd are pointed, where sightlines intersect between multiple users and where momentum and “heat” in crowds is shifting. This analysis happens in real time and can be used to engage fans in a live crowd through brand activation; it can also be applied after the fact to analyze crowdsourced content historically for use by the broadcasting and security industry. More information is available at www.crowdoptic.com. Where to find it: App Store Platforms: Mobile, Glasses, Location Technologies Additional Screenshots:...

AR Basketball mug (by Paladone)

AR Basketball mug (by Paladone)

Nomination for Auggie Award: Best AR Campaign Creator: AR23D Studio Organization: Ar23D Studio / Augmented Pixels Co LTD =*=*=*= Description: Our product demonstrates in a natural way how sales of “offline” products can be increased with a help of AR games. This project was implemented in cooperation with Paladone – the largest manufacturer of souvenirs in Great Britain. A Paladone released a special mug with AR marker, while our company provided an application – AR Basketball. Due to such symbiosis AP Basketball Mug differs favorably from other mugs and provides its user with an additional entertainment feature – the basketball game. In 2011 Apple included our game AR Basketball in the list “New and noteworthy” in 60 countries! Where to find it: http://www.ebay.com/itm/AR-BASKETBALL-APP-MUG-Augmented-Reality-Tea-Coffee-Mug-for-iPhone-5-4-3-iPad-/350786629462?pt=UK_HG_Crockery_RL&hash=item51ac832f56 Platforms: Mobile Additional Screenshots:...

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