Creator: Jon Burns

Organization: Ad-Dispatch

Description:

This project is an excellent candidate to win for Best AR Campaign because it incorporated the key elements of the brand’s overall message and served them up in an unique, compelling and entertaining way. Truly, users that engaged with and enjoyed this app could not have experienced what they did in any other medium, which is what great AR is all about.

About the project:

THE BRIEF: Compliment an Out of Home media buy set to dominate the Billboards in Yonge & Dundas Square with an engaging Augmented Reality experience based on the attributes of the global Absolut campaign.

THE IDEA :

Matching the three sections of bill board space in Yonge & Dundas Square three separate experiences focusing on different parts of the campaign where brought to life.

MIXER :

Pointing a mobile device at the designated signage starts the Swedish House Mafia track Greyhound playing while at the same time bringing an interactive mixing board into the users mobile device screen. From here the user is able to do a live mix of the track changing the speed, bass and treble levels and adding effects.

SOCIAL :

Another billboard trigger gave users access to a dynamic social media experience where they could “LIKE” Absolut Canada on Facebook, access Twitter hash tags, watch the broadcast spot and access and share Absolut Vodka cocktail recipes.

RACERS :

In this experience a richly detailed animated version of the Abslout Greyhound comes to life that users can interact with, take a photo of and share to their social network. A game was also available to app users where they would choose and then race a Greyhound against the others. Additionally, an advanced version of the game could be access by scanning a bottle of Absolut.

Case study attached to entry includes all the triggers for the AR experiences.

Where to find it:

https://itunes.apple.com/us/app/absolut-greyhound-world/id562027360?mt=8

Platforms:

Mobile

Additional Screenshots: