Nomination for Auggie Award: Best AR Campaign
Creator: Giovanni Landi
Organization: Gold Streetwear
Description:
The Brand:
The Florence based streetwear brand Gold launches the first augmented guerrillia marketing campaign in Italy.
Gold has been famous over the last 10 years for its Brand dissemination through the well recognizable gold sticker.
The Gold stickers are distributed almost all over the world (you can take a look at some of them through the “Gold Stickers” Junaio channel !!!)
The Idea:
The campaign will be kept viral for a given amount of time…
Special stickers will be positioned in secret places around florence, places that only skaters, writers and parkour runners know well.
The official campaign will be presented in its complete form during the Pitti Immagine Uomo event in late June with the final version of the app.
Pointing at this stickers through the Gold AR App the users will access an augmented reality experience.
Playing the AR Shooting game will unlock discounts for the Gold Shops!
The experience:
The “G” letter from the Gold logo has been animated and made a sperm like swimming charachter.
Pointing at the sticker the G will come out from a manhole and fly around the user.
In a 360° Shooting Game the user will have to shoot the flying G to unlock discounts at given scores.
Where to find it:
Waiting for Approval on Apple AppStore, TestFlight…
Platforms:
Mobile
Additional Screenshots:
[…] cataloghi interattivi, capacita’ di vedere i prodotti in 3D… ma Gold ha proposto la campagnia virale. Di nuovo sticker, di nuovo guerrilla marketing folle e rabbioso, ha proposto le menti fiorentine […]