ARE – the largest international event for augmented reality and the global stage for AR innovation, is now owned and produced by AugmentedReality.ORG.

In 2012, over 600 registered to ARE: buyers and builders of AR in entertainment, media, education, healthcare, government, tourism, automotive, sports and other vertical markets, united in the 2 day must-attend event to Educate, connect, and boost awareness to the innovation in the fledgling industry.

With this proven track record and the tremendous momentum in the Augmented Reality industry, the new non-for-profit organization is embarking on a mission to expand the impact of the community from a few days a year to a yearlong set of intensive activities.

In 2013, AugmentedReality.ORG will extend its reach from a single event to 4 large annual events, as well as dozens of local meetups that will educate, connect and spark innovation in AR all over the world.

ARE 2013 (and partner events) will spotlight inspiring keynotes by industry luminaries, and feature more than a 100 speakers from leading AR companies in more than 30 sessions. Organized into business, technology and production tracks, the conference program is designed to address topics such as:

  • Current augmented reality market scope and what’s expected in the next 5 years,
  • Latest augmented reality innovations, engines and tools,
  • Showcases and postmortems of landmark augmented reality projects
  • How to leverage AR to advance your brand, attract and keep your customers
  • and how to build successful campaigns and products that will delight users.

To catalyze innovation, AugmentedReality.ORG is launching a set of “AR Challenges” in diverse domains, a multi year competition with the goal to inspire and mentor starts ups, entrepreneurs, engineers, and designers to build innovative solutions for real world problems – that demonstrate the real power of AR. Winners of these challenges will be determined by AR.ORG members, and will be awarded significant monetary prizes that will help bring their products to market. Recipients of the awards will be announced at ARE on the 4th of June at the Santa Clara Convention Center in California.

For more updates about ARE 2013 check the new site http://augmentedreality.org/are .

Registration will be opened in January 2013.

See you there!

AR.ORG team

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