Augmented Reality has leaped beyond the gimmicky stage and is well into its productive stage. Augmented World Expo 2013 featured exhibits and talks that demonstrate how AR is solving real business problems, and how large corporations are investing in these solutions to improve their businesses and delight customers. AR is Ready for business!
Here is a collection of 36 AWE 2013 talks and demos in the business track across 10 verticals:
3) Print, Media & Entertainment
1) Retail and Commerce
Bruno Uzzan, CEO, Total Immersion
Andrew Couch, CEO, CandyLab
2) Automotive and Tourism
Victor Ng Thow Hing, Honda Research (Automotive)
Jana Rodic, LiveViewStudio (Tourism)
Andrea Carignano, CEO at Seac02 (Tourism)
3) Print, Media and Entertainment
Chris Grayson, Telepathy (Media)
Ricky Bacon, VP R&D at Noise (Entertainment)
Chris Collins, FMI Games (Entertainment)
4) Enterprise and Indutrial
Gabriel Weiss, Mitsubishi Electric
Gerben Harmsen, GM, TWNKLS
Nic Doodson & Will Powell, Keytree
5) Military and Government
Tom Soderstrom, IT CTO, NASA JPL
Paul Sells, Newport News Shipbuilding
6) Urban and Architecture
BC Biermann, The Heavy Project
Demo with Markus Meixner, ViewAR
7) Education and Learning
Miles Ludwig (MD Content Innovation Lab at Sesame Workshop) and Mindy Brooks (Director at Sesame Workshop)
Christopher Stapleton, Simiosys
8) Training and Maintenance
Steven Feiner, Professor at Columbia University
Jim Dailey, Digital Delta Design
Demo of Augmented Reality Training with Basilio Marquinez, Seabery Soluciones
Demo with Mauro Rubin & Paolo Invernizzi, JoinPad SRL
9) Health and Recreation
Kevin Hughes, ARPool Queens University
Demo of AR Pool with Kevin Hughes, Queen’s University
Patricio Barreiro, Innovar Group
Gaia Dempsey, Co-founder and Director of Marketing & PR at daqri
10) Branding and Advertising
Ambarish Mitra, CEO, Blippar
Brian Selzer, President, Ogmento
Nathan Kroll & Jonathan Burns, Ad-Dispatch
