About the Challenge

The Auggie™ Award competition for the Best Start-up accepts nominations for AR companies that were pre institutional VC funding before May 1st, 2013 and never participated in the ARE/AWE startup Launch pad competition.


Nominations will be displayed here.

Deadline for submission: April 30th, 2014

How is the Winner Selected?

After submissions are approved, the AugmentedReality.org leadership selects the 5 finalists to participate in the Startup Launch Pad at AWE 2014. In that session, each company has 5 minutes to pitch their company in front of a judging panel and the AWE attendees, and 5 additional minutes to answer the judges questions. The judging panel, appointed by the AWE leadership, determines the winner following the session. The winner will be awarded the prize during AWE Event wrap-up on Thursday, May 29th 2014

Sponsor: AugmentedReality.org


Grand Prize Winner: $5,000


Venture Capital Firms Representatives and experienced Entrepreneurs, to be announced.

Judging Criteria

  • Quality of the Pitch includes product, business model, and team that would convince a an investor to fund the company
  • User Experience Includes design, ease of use, visual appeal, and an innovative AR user experience
  • Impact Includes the potential to impact how people use augmented reality, wearables or the Internet of Things to advance their lives and business

How to Enter

Submit your information online and select “Company Pitch” under Track.

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