Obvious Engineering is a Computer Vision IP and product development company working to connect a digital dimension to the physical world, using mainstream mobile devices. We are developing products and technology that make the space and objects around you come alive with digital experiences and interaction, bridging the online offline gap.


We are working to power digital content that is responsive to physical objects and space, adding education and entertainment to products, solving discovery and trial problems within online and offline retail, and powering new types of Digital/Physical products. We see this as a natural evolution of how we live our daily lives.


Our first product is the Obvious Engine, a vision-based augmented reality engine for product makers, retailers, developers, games companies and brands to link digital content and expereinces to their physical products, packaging and media.