Andrew McPhee is CEO and co-founder of Obvious Engineering, a computer vision platform and IP company working to add a digital dimension to the physical world, using mainstream mobile devices. He sees digital content that is responsive to physical objects and space as a natural evolution of how we live our lives in the digital age, bridging the online/offline gap.

Having started his first company at age 20, Andrew is a user experience fanatic who worked in visual effects for film before moving into interface, interaction and application design. Andrew has previously grown Harmonypark, a successful technology R&D, prototyping and incubation company, helping to create and launch successful products and businesses over the past seven years before co-founding Obvious Engineering.

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