Josh Shabtai is a game designer, interactive marketing pioneer and science-fiction geek. As creative director at Vertigore Games, he’s building game experiences and platforms that promise new breakthroughs in player immersion. The company’s augmented reality-shooter Star Wars Arcade: Falcon Gunner debuted for iOS in November 2010, quickly becoming one of the year’s most buzzed about titles and one of the gaming industry’s most commercially successful AR games to date. In Fall 2012, Vertigore is developing an integrated software platform to launch with Hasbro’s line of Lazer Tag: AR blasters. Josh also serves as a creative director at the ad agency JWT, where he helps brands like Band-Aid, J&J and Bloomberg develop transmedia experiences that bridge the real and the virtual, building community and sparking meaningful engagement.

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