Maarten Lens-FitzGerald is Co-founder and General Manager of Layar. A company at the forefront of the emerging medium of Augmented Reality, with over 1 million users of the Layar Reality Browser, and thousands of developers creating AR experiences on the platform. Maarten started as an Internet professional in 1993. He helped national and international companies take their first steps online. Later he developed permission based strategies and campaign concepts focusing more on the marketing side of things. He moved on to mobile in 2007 when he started Mobile Monday Amsterdam and later SPRXmobile where Layar was born. In 2008 Maarten was diagnosed with cancer and become know as patient 2.0. He shared all his experiences through twitter and his blog maartenjourney.com. Maarten declared himself ex-patient 2.0 in the summer of 2009. Maarten is married and lives with his wife and two cats in Amsterdam.

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