Ambarish Mitra is CEO and co-founder . Ambarish and his team invented the first image recognition mobile platform aimed at bringing to life real-world newspapers, magazines, products, posters with exciting augmented reality experiences and instantaneous content being used by worlds leading brands. Previously, Ambarish was Head of Innovation at AXA and Head of Product Development at isango.com. He was the winner of the 2011 ‘Insurance IT Leader of the Year Award’ and also founded Womeninfoline.com, an Indian internet portal aimed at women which ipo’d in 2000. More recently he has created a theme based mobile social network called Stuck, which has more than 250,000 users worldwide.

Blippar™ is a revolution for traditional media and advertising offering
the power to turn every single piece of printed collateral or physical
branding in the real world into an instantaneous interactive experience.
Already embraced by the likes of Tesco, Nike, Unilever, PepsiCo, Waitrose,
Cadbury, Mercedes, Samsung, Xbox,Dominos and Heinz, blippar™ is already the UK market leader and projecting rapid, international expansion with a view towards becoming the world’s default ‘lens’ on all smart phones for
brand-to-consumer image recognition providing augmented reality executions

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