Yehuda Duenyas is the CCO of Mindride LLC, an artist-driven company specializing in next-generation experiential entertainment. Duenyas creates immersive encounters and interactive events, playful environments that sensuously evoke the mythic, the intimate, the ridiculous, and the sublime. Duenyas created The Ascent, a mind-controlled, physical ride/game which was recently considered the largest EEG bio-feedback machine in the world by the New York Times. Bridging the gap between the physical and the virtual, his techniques emerge from his passion and experience working in the arenas of immersive theater, interactive technology, ride design, large-scale events, gaming, and physical computing. Presented nationally and internationally, and with an extensive background as a theater artist and director, Duenyas has custom-built numerous venues and mounted a range of award-winning productions and spectacles that re-envision how audiences engage and interact with live experience. He has consulted for Walt Disney Imagineering, holds an MFA in Integrated Electronic Arts from the Rensselaer Polytechnic Institute, and is a founding member of the multi-award-winning theater collaborative the National Theater of the United States of America (NTUSA). Yehuda lives and works in Los Angeles and New York.

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