Effective January 1, 2013

We at Augmented World Expo have created this Privacy Policy because we know you care about how information you provide to us is used and shared. This Privacy Policy describes how we gather information from you when you visit the Augmented World Expo website located at www.augmentedworldexpo.com and its affiliated websites (collectively referred to as the “Site”), and how we may use and share that information. By visiting our Site, you are accepting the practices described in this Privacy Policy and the accompanying Terms of Service.

In this Privacy Policy, the words “we,” ‘us” and “our” refer to the Augmented Reality Organization, producer of Augmented World Expo.

Safe Harbor Certification

In light of the international nature of our business, Augmented World Expo complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. Augmented World Expo has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. For more information about the Safe Harbor program, please visit http://www.export.gov/safeharbor/.

Collected Information and Use

If you desire to have access to certain restricted sections of the Site, you will be required to become a registered user, and to submit certain personally identifiable information to Augmented World Expo (“Personally Identifiable Information”). Personally Identifiable Information may include your name, email address, password, and your location. Personally Identifiable Information will not be publicly displayed on the Site unless you give us permission to display specific information (such as your full name). Your password and email address will never be publicly displayed.

You may enter additional content including your username, biography, challenge ideas, wishes, photos, profile image, questions, comments, suggestions, solutions, or other content or submissions (collectively referred to as the “User Content”). User Content may be viewable by the public. It is your responsibility to ensure that you do not submit any User Content that you do not want publicly displayed, and that nothing you submit includes proprietary information, information that’s illegal to make public, or personal information about you such as your social security number.

We use the Personally Identifiable Information you provide in a manner that is consistent with this Privacy Policy. For instance, we will use the Personally Identifiable Information you input during the registration process to administer access to the Site and to award prizes by Augmented World Expo or the creator of the Competition. We also use your Personally Identifiable Information and other non-personally identifiable information collected through the Site to help us improve the content and functionality of the Site and to better understand the users of our Site. In addition, we may use your Personally Identifiable Information to update you about the Site and the challenges we power. If you decide at any time that you no longer wish to receive such information or communications from us, please follow the unsubscribe instructions provided in any of the communications.

Augmented World Expo, or a third party service provider that does not have access to your Personally Identifiable Information, may collect statistics about the behavior of visitors to the Site. Our servers may automatically record information that your browser sends whenever you visit a Augmented World Expo website. These server logs may include information such as the page(s) you visited, your Internet Protocol address, Augmented World Expo cookie information, web browser type, browser language, and the date and time of your request. Augmented World Expo uses this traffic data to help diagnose problems with its server(s), analyze trends and administer the Site.

Individual challenges may require you to submit additional information and may include additional terms and conditions relating to privacy. If there is a conflict between this Privacy Policy and the terms posted or emailed for, or applicable to, a specific challenge, the latter terms shall control with respect to that challenge only.


Like many websites, we use “cookie” technology to collect additional website usage data and to improve the Site and our service. A cookie is a small data file that we may transfer to your computer’s hard disk. We do not use cookies to collect Personally Identifiable Information. Augmented World Expo may use both session cookies and persistent cookies to better understand how you interact with the Site and our service, to monitor aggregate usage by our users and web traffic routing on the Site, and to improve the SIte and our service.

You can set your web browser to refuse all cookies, but some Augmented World Expo features and services may not function properly if your cookies are disabled.

Sharing your Information

Augmented World Expo is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personally Identifiable Information with certain third parties including those set forth below:

Agents, Consultants and Related Third Parties

Augmented World Expo, like many businesses, sometimes hires other companies to perform certain business-related functions. For example, we may pass your Personally Identifiable Information to our designated service provider(s) in order to process payments, send mailings, and maintain databases. When we employ another company to perform a function of this nature, we provide them only with the information that they need to perform their specific function.


Augmented World Expo may aggregate your information with information of other users, and disclose such information to advertisers and other third parties for marketing and promotional purposes. However, Augmented World Expo will never disclose your Personally Identifiable Information to advertisers and other third parties for marketing and promotional purposes without your express consent.

Challenges, Activities and other Events

Augmented World Expo may enter into collaborative relationships with other third parties on the Site with respect to challenges, activities or events. If you participate in these challenges, activities or events, you may be asked to provide Personally Identifiable Information or to answer questions that seek your personal information. We may transfer your Personally Identifiable Information to third parties in conjunction with such challenges, activities or events. Specifically, if you enter a submission to a challenge, Augmented World Expo may share your Personally Identifiable Information and other information included in the submission with the challenge creator or relevant Sponsor(s).

Legal Requirements

Augmented World Expo may disclose your Personally Identifiable Information if required to do so by law or in the good faith belief that such action is necessary to (a) comply with a legal obligation, (b) protect and defend the rights or property of Augmented World Expo, (c) act in urgent circumstances to protect the personal safety of users of the Site or the public, or (d) protect against legal liability.

Business Transfers

As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, challenges, activities or events may be part of the transferred assets.

Accessing and Modifying Personally Identifiable Information and Communication Preferences

You may access, review, and/or make changes to Personally Identifiable Information that you have provided to us by logging in on the Site, clicking on your username, then clicking “settings” or “profile”.  In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any Augmented World Expo marketing e-mails.  We will use commercially reasonable efforts to process such requests in a timely manner.  You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases.  You cannot opt-out of receiving transactional e-mails related to your account with Augmented World Expo. Personally Identifiable Information provided to us that is contained in a submission to a challenge may not be edited after the competition submission deadline until the conclusion of the challenge, per the rules of each competition. Requests to remove such information from a submission may be made after a challenge is over by emailing us at  info@augmentedworldexpo.com.


Augmented World Expo is not directed at individuals under thirteen years of age, the Site does not knowingly accept registrations from children under thirteen years of age. and we do not intend to collect any Personally Identifiable Information from such individuals.

If you suspect that your child under the age of thirteen has created an account on the Site, please let us know by e-mailing info@augmentedworldexpo.com.

Your Acceptance of this Privacy Policy

By using the Site, you signify your assent to this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site. Your continued use of the Site following the posting of changes to these terms will mean you accept those changes.

Credit Card Security

Augmented World Expo does not store credit card information. Any credit card transactions are transmitted to a secure financial gateway, and we endeavor to protect the security of your payment information during transmission by using Secure Sockets Layer (SSL) technology. Credit card information is stored in an encrypted form by Authorize.net, our payment gateway provider. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that your data will remain secure under all circumstances.


Augmented World Expo is very concerned about safeguarding the confidentiality of your Personally Identifiable Information. You, too, need to strive to protect against unauthorized access to your password and to your computer by signing off once you have finished using a shared computer.


Augmented World Expo may keep copies of user information, or other content provided by you, after their removal from the site in archive storage. This archive storage may include past versions of stored items that have since been modified or deleted.

Changes to this Privacy Policy

We may update this policy at any time by simply posting such modification on the Site. We will notify you of any material changes to our Privacy Policy by posting the new Privacy Policy on our Site. You are advised to consult this Privacy Policy regularly for any changes.

Conditions of Use

If you decide to visit the Site, your visit and any possible dispute over privacy is subject to this privacy policy and our Terms of Service, including limitations on damages and application of Delaware state law.

Links to Other Sites

AugmentedWorldExpo.com has links to other websites. Once you follow a link to somewhere else, your actions are no longer subject to this Privacy Policy.

Important Notice to Non-U.S. Residents

Augmented World Expo abides by the principles set forth in the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of data from the European Union member countries and Switzerland.  However, it is important to note that the servers that store the Information are operated in the United States or at one of our other data centers located outside the United States.  If you are located outside of the United States, please be aware that any Information provided to us may be transferred to the United States.  By visiting our Site and/or using our Services, you consent to this transfer.

In order to comply with the Safe Harbor framework, Augmented World Expo commits to the resolution of complaints about your privacy and our collection or use of the Information.  We have committed to resolve any complaints by European Union citizens relating to this Privacy Policy, which cannot be resolved directly with our company, through the Council of Better Business Bureaus, Inc.’s Safe Harbor Privacy Dispute Resolution Procedures.

If you have any questions regarding this Privacy Policy, please contact us as set forth in the “How to Contact Us” section below.  We will investigate your question, respond to your inquiry, and attempt to resolve any concerns regarding your privacy question.  If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by us, please visit the BBB EU SAFEHARBOR web site at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.

California Residents

Under California law, a California resident with whom Augmented World Expo has an established relationship has the right to request certain information with respect to the types of personal information Augmented World Expo has shared with third parties for their direct marketing purposes, and the identities of those third parties, within the immediately preceding calendar year, subject to certain exceptions. All requests for such information must be in writing and sent to Augmented World Expo at the address provided in the “Contact Us” section below.

This same California law permits Augmented World Expo to provide you, in response to your written request, with a cost-free means to choose not to have your information shared rather than providing the above described information. You may exercise that choice by contacting us at the same addresses.

Contact Us

If you have any questions about this policy or our site in general, please contact us at info@augmentedworldexpo.com or via mail to AugmentedReality.org at 39400 Woodward Avenue Suite 101, Bloomfield Hills MI 48304, USA

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