#AWE2014

Qualcomm Adds 3D Reconstruction to Qualcomm® Vuforia™ Mobile Vision Platform With New Smart Terrain™ Feature

— Major New Release to Vuforia SDK Brings New Levels of Interactivity to Mobile Experiences; Toy Recognition Beta Also Available for Developers— SAN DIEGO — May 20, 2014— Qualcomm Incorporated (NASDAQ: QCOM) today announced that Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm Technologies, Inc., will release a major update to the Qualcomm® Vuforia™ mobile vision software platform in the coming weeks.  The Vuforia 3.0 SDK will feature Smart Terrain™, a new 3D reconstruction capability that brings a new level of interactivity to augmented reality (AR) experiences.  Additionally, Qualcomm announced a major enhancement to Vuforia object recognition technology that will soon be available to select developers in a beta program. Qualcomm first demonstrated this type of technology on mobile by unveiling Smart Terrain technology with a depth-aware camera at the Qualcomm® Uplinq™ conference in September 2013. The Vuforia 3.0 SDK will bring Smart Terrain to existing smartphone and tablet devices and will utilize existing cameras. Apps powered by Smart Terrain can enable users to create their own play space where game characters interact with the physical world in ways not experienced before; characters can navigate around, collide with and jump over objects in the user’s environment.  This technology represents a major breakthrough for AR experiences, bringing a new level of interactivity and authenticity to users. Also announced today, McDonald’s is the first global brand to use the Smart Terrain capability in a commercial application.  The McDonald’s GOL! Mobile App is a new virtual trick-shot challenge soccer game powered by the Vuforia platform and developed by Trigger and DDB Chicago that enables digital gameplay within real-world environments.  “Our digital vision at McDonald’s is to bring an entirely new level of everyday convenience and fun to the world, and this Vuforia app is just one example of how we are bringing fun to our customers’ lives,” said Atif Rafiq, McDonald’s Chief Digital Officer.  McDonald’s has announced that the app will be available worldwide on iOS and Android on May 26. “Vuforia 3.0 and Smart Terrain represent a significant step forward in vision technology and the creative potential for AR experiences.  Smart Terrain gives today’s devices a new sense of awareness of the environment, gives users a completely new way to build game worlds, and gives brands an eye-catching way to add digital interactivity to physical products,” said Jay Wright, vice president of product management for Vuforia.  “This release comes at a time when the award-winning Vuforia platform is achieving noteworthy global traction, recently surpassing the milestone of more than 100,000 registered developers and more than 9,000 apps distributed through the Apple App Store and Google Play.” In addition, Vuforia object recognition technology has been significantly enhanced to support toys including vehicles and action figures.  This capability will address the growing need of the toy industry to develop new play interactions that combine mobile devices with physical toys.  With Vuforia toy recognition, toy manufacturers and game developers can build a variety of new experiences.  For example, kids could activate new app functionality with the purchase of a new toy, teleport a physical toy into a game experience, or experience imaginative play around the toy using AR. Toy recognition will soon be available for select developers in a beta program.  Developers can request to participate in the beta program at the Vuforia developer website. Vuforia is a mobile vision platform that enables apps to see and connect the physical world with digital experiences that demand attention, drive engagement, and deliver value.  The platform leverages Qualcomm’s mobile technology leadership and provides best-in-class augmented reality experiences. Vuforia is supported by a global ecosystem of more than 100,000 registered developers in 130 countries and has powered more than 9,000 apps for iOS and Android devices.  Additional information is available at www.vuforia.com. About Qualcomm Incorporated Qualcomm Incorporated (NASDAQ: QCOM) is a world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages. ### Qualcomm Vuforia is a product of Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm Technologies, Inc.  Qualcomm and Vuforia are trademarks of Qualcomm Incorporated, registered in the United States and other countries.  Smart Terrain and Uplinq are trademarks of Qualcomm Incorporated.  All Qualcomm Incorporated trademarks are used with permission. Other product and brand names may be trademarks or registered trademarks of their respective owners. Qualcomm Contacts: Keri Danielski, Qualcomm Interactive Platforms Phone:  1-858-845-2453 Email:  qis-pr@qualcomm.com   Emily Kilpatrick, Corporate Communications Phone:  1-858-845-5959 Email:  corpcomm@qualcomm.com   Warren Kneeshaw, Investor Relations Phone:  1-858-658-4813 Email:  ir@qualcomm.com...

David Beard

David Beard

David is a developer evangelist for the Vuforia mobile vision platform, and responsible for developer content offerings and education....

Tutorial: Top 10 Augmented Reality SDKs for Developers

Tutorial: Top 10 Augmented Reality SDKs for Developers

AWE 2013 ended over 2 months ago and the amazing energy generated by attendees can still be felt: “There is a gold rush mentality in Augmented Reality” says said John Jackson, an analyst for market tracker IDC. Many new “diggers” (aka developers) are joining the space and one of the first question asked is: “what are the best AR SDKs in the market?” Luckily, Patrick O’Shaughnessey, our AWEsome CTO, did a fantastic job answering this question in his tutorial at AWE 2013. The 3 hour session lead by Patrick reviewed the best Mobile AR SDKs in the market and how to get started with them, followed by vendor presentations featuring: 13th Lab, Metaio, Vuforia by Qualcomm, Total Immersion, and Wikitude. You won’t find a better summary and comparison of the leading AR SDKs by an independent person who’s worked with literally all leading AR SDKS. And as a bonus, we top it off with an AR Design workshop by the great Mark Billinghurst! Here it is. Enjoy. Intro by Patrick: Patrick’s Slides [slideshare id=22401963&doc=2013-06-03-augmentedworldexpo-mobilearsdktutorial-130603173704-phpapp02] Vendors Presentations: 13th Lab – Oskar Linde Metaio – Ben Blachnitzky Vuforia by Qualcomm – Roy Ashok Total Immersion – Benjamin Zysberg Wikitude – Martin Lechner Mark Billinghurst – AR Design Workshop Hope this was helpful. Let us know what you’d like to see next year.    ...

2013 Auggie Award™ Winners Announced!

2013 Auggie Award™ Winners Announced!

Auggie Awards™ Winners Announced! 6 Auggie Award™ winners announced this week at the Augmented World Expo award ceremony. Additional winners were announced for Best AR Startup (Startup Launchpad) and Best Hardware Startup (From The International Hardware Startup Meetup competition.) The 4th Auggie Award™ Competition is where the best of the best in the Augmented World competed for the one-of-a-kind Auggie Trophy and $20,000 in cash prizes in 6 categories. Following 87 nominations, over 1500 voters determined the 5 finalists in each category. A judging panel selected the winners and awarded the prizes during the Auggie Award Ceremony on June 4th. The Auggie: One of a kind hand made art sculpture by artist Sigal Arad Inbar Winners Best Augmented SDK For Developers Augmented Reality Software Developer Kits for any platform (mobile, PC, Projection, etc.) Winner: Vuforia by Qualcomm Finalists   Best Augmented World Mobile App Mobile apps with Augmented reality such as AR browsers, games, apps for education, etc. WINNER: Hermaton – Enter the Grid by Sahar Fikouhi (Darf Design) FINALISTS   Best Augmented Marketing Campaign AR marketing campaigns for major brands launched on any platform (mobile, PC, Projection, etc.) WINNER: GOLD STREETWEAR by GIOVANNI LANDI FINALISTS Best Augmented Solution for Enterprise AR solutions for enterprises and industrial applications on any platform (mobile, PC, Projection, etc.) WINNER: Otolift Stairlift B2B tools by TWNKLS FINALISTS Best Augmented World Video Concept videos that depict a future world with augmented reality (design fiction) WINNER: Sight by Eran May-Raz & Daniel Lazo from Bezaleal Academy of Arts FINALISTS Best Augmented World Hardware Hardware products such as eyewear, gesture devices, wearables, stationary installations, etc. WINNER: Sphero by ORBOTIX, INC. FINALISTS Best Augmented World Start-up In the Startup Launch Pad session 5 AR Startups pitched their companies in front of a VC panel and competed for the award and $5000. The winner was selected by the panel and announced during the Event Wrap-up. WINNER: Robert Wang – CEO, 3GEAR SYSTEMS Contenders Best Hardware Startup (International Hardware Startup Meetup and Competition) Winner: OpenFuelCell Carlos Uranga (CEO, H2MDK) Contenders List of contenders who participated in the first international Hardware Startup Meetup and Competition That’s it – submissions for the AWE 2014 awards will be announced later this year!...

Qualcomm Vuforia

Qualcomm Vuforia

  Nomination for Auggie Award: Best AR SDK     Creator: Qualcomm / Vuforia Organization: Qualcomm Incorporated / Vuforia =*=*=*= Description: Qualcomm’s Vuforia is an augmented reality (AR) software platform for vision-enabling apps that empowers brands and developers to extend their vision and create breakthrough mobile experiences to keep consumers engaged. Vuforia is designed to provide the richest, most immersive user experiences across OS platforms and devices while remaining efficient, scalable and easy to use. Vuforia delivers best-in-class computer-vision, advanced detection, tight optical tracking, and cloud-based image recognition. It is supported by a global ecosystem of 55,000+ developers in 130 countries and has powered 4,000+ commercial apps for leading brands. Using the Vuforia platform, apps can detect a wide variety of objects including images with sufficient detail, simple 3D objects, frame markers, user-defined images and text. Consistent platform performance is designed to empower these branded apps to deliver reliable, exciting and enjoyable experiences to end users, ensuring on-going audience interactivity that is always compelling and engaging. Vuforia also supports cloud-based image recognition for up to one million images. By leveraging the power of the cloud, retailers and publishers, for example, can now create AR experiences where images (targets) and content can be updated and changed quickly and dynamically across multiple campaigns and situations. Where to find it: https://developer.vuforia.com/resources/sdk/ Platforms: Mobile (Android and iOS) Additional Screenshots:...

OBI 3D Finder

OBI 3D Finder

Nomination for Auggie Award: Best AR Campaign Creator: TWNKLS Organization: TWNKLS augmented reality =*=*=*= Description: OBI is the largest DIY Company in Germany. To inform her customers, OBI distributes 18 million prints of an advertisement flyer weekly. Once a month, the flyer contains extra information around a specific theme. TWNKLS has developed a mobile phone application for smartphones and tablets, called the OBI 3D Finder, which was released under the slogan: ‘play, collect, and win’. The most important strategic objectives were to amaze customers, generate a certain number of registrations for the OBI-app and to strengthen other online channels. Additionally, OBI wanted to build a reputation of being ‘innovative’. With the OBI 3D augmented reality ‘3D gewinnspiel’ and a copy of the OBI brochure, users could play a game and collect 3D items. Finding all the 3D experiences and collecting all the 3D items gave them access to a contest and the opportunity to win a prize. TWNKLS has designed and developed an iOS and Android application which enabled OBI to measure the results of their flyer by producing statistics and reports. Key numbers: Every installed application has been played 3 times. Of all people that downloaded the app, 58% has left their contact details. The average time played with the app was 5 minutes 17 seconds. From the app, many have followed the links to the mobile website of OBI and to their Facebook page. Conclusion: TWKLS has contributed to a successful and innovative campaign for OBI. Where to find it: http://twnkls.com/portfolio/obi3d/ Platforms: Mobile Additional Screenshots:...

Qualcomm Incorporated

Qualcomm Incorporated

Qualcomm Incorporated (www.qualcomm.com) is the world leader in next-generation mobile technologies and the world’s largest manufacturer of chipsets for the wireless industry. Qualcomm innovations are enabling ultra-personal mobile devices; shaping relevant, next-generation mobile experiences; and inspiring transformative new business models and services. Dedicated to accelerating mobile growth and progress worldwide, Qualcomm is transforming the way people live, learn, work and play.   http://www.qualcomm.com/solutions/augmented-reality...

Roy Lawrence Ashok

Roy Lawrence Ashok

Roy Ashok is the product manager of the augmented reality (AR) platform at Qualcomm. In this role, Ashok handles the product requirements for Qualcomm’s augmented reality software development kit (SDK). He is also responsible for Qualcomm’s AR developer relations, a community of more than 5,000 active developers who use the Company’s AR SDK to build cutting edge applications. Ashok created and managed Qualcomm’s 2010 Augmented Reality Developer Challenge that attracted more than 50 global developers who competed for $200,000 in prizes. When Ashok first joined Qualcomm in 2003, he held an engineering position. As senior engineer, he developed VoIP and video telephony systems for 3G technologies such as UMTS and EV-DO Rev A. Before joining Qualcomm, Ashok was a software engineer at Hughes Software Systems where he helped build early commercial VoIP signaling stacks and frameworks. While completing his MBA, Ashok acted as manager for BR Ventures (Cornell University’s early stage venture fund), led an investment into Appinions (Jodange Inc), and evaluated several startup companies....

Jay Wright

Jay Wright

Jay Wright is responsible for developing and driving Qualcomm’s augmented reality commercialization strategy. In this role, Mr. Wright handles partnerships with leading innovators in industry and academia, and leads Qualcomm’s efforts in enabling augmented reality within the mobile ecosystem. Mr. Wright has been with Qualcomm since January 2008, and brings 17 years of experience in developing software and services for mobile and wireless devices. Beginning in 1993 with the launch of Apple’s Newton PDA, Mr. Wright envisioned that low-cost consumer devices would enable a new wave of enterprise automation for mobile workers. As Founder and CEO of Wright Strategies Inc., he led the development of tools and software infrastructure that enabled Windows solution providers to develop and deploy PDA applications capable of synchronizing data with enterprise data sources. The company’s FormLogic software platform was used to deploy tens of thousands of devices for industry leaders including Anheuser Busch, Apple, Disney, Hasbro, Maybelline, Microsoft, and Taco Bell. As an inventor and software engineer Mr. Wright holds three patents – two of which encompass data synchronization between mobile devices and have been regarded as landmark patents in the field of wireless email....

The Best in Augmented Reality on Display at ARE 2012 Exhibition

Here are the exhibitors and sponsoring companies at ARE 2012: ARE Exhibition will provide a chance to see, touch and feel the latest and greatest products in the augmented reality world. Less than 2 weeks are left for the event and tickets are selling out fast – Register today!...