Nomination for Auggie Award: Best AR Campaign


Creator: Jana Rodic

Organization: LiveViewStudio



Augmented reality game developed for Knjaz Milos mineral water. The AR app was a part of campaign promoting the new mineral water and its special combination of minerals (Ca and Mg). Scanning the label users trigger AR game.
Augmented fun with Knjaz Milos mineral water! Download and install Knjaz Milos app. Press the “Skeniraj flašu” button and point your phone at the label. Click on the arrow appearing in live view to release the minerals and start the game. Tap them quickly and win point (2Ca+1Mg=1point). If you don’t have the bottle, use the image above as a marker.

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