Nomination for Auggie Award: Best AR Campaign


Creator: Jana Rodic Marko Todorovic

Organization: LiveViewStudio



Science Festival Belgrade is an annual event that, through education and entertainment, attracts national and international visitors and exhibitors to make science accessible to all. LiveViewStudio was approached by MTS, regional leader in telecom services, to design an installation that would promote the use of ICT in education. The challenge was to create a solution that would attract an audience, foster interactivity and promote the MTS brand as an innovator. The solution proposed by LiveViewStudio was to design an interactive AR based installation.
Augmented puzzle is an interactive installation where children assemble a puzzle, which through computer vision and Augmented reality triggers 3d animations of iconic scenes from the history of space explorations. The puzzle represents a part of LVS’s larger interest in connecting the analog and the digital, and creating novel experiences where interactions in the real world (real-world interactions) have their virtual consequences.
The interactive puzzle consists of 9 cubes that can create 6 different pictures. Each picture, when assembled, comes alive triggering a 3d animation representing scenes such as the Apollo landing, black hole or first space travel. By rotating the cubes, or using the magic hand children can trigger different interactive scenarios.
The aim of the installation is to create an analogue/digital playground that would engage children in a cross-media play, exploring how the merging of physical objects with computer technology can create a new interface for children education and entertainment.
Since MTS is the leading mobile operator, the installation also included mobile AR to communicate the possibility of using a smartphone to get extra information and entertainment overlaid on common everyday objects, but also to introduce the potential of AR in outdoor advertising. Before the festival opening date the shop window was used to intrigue the visitors. When viewed with smartphone and junaio augmented reality browser the print triggered the animation of astronaut with the audio from Apollo landing. During the festival, children could also play with interactive coloring postcards. Filling the pattern on the postcard users would create the a marker that triggers 3d animations.
The installation exceeded expectation attracting significant attention of visitors. Augmented Reality proved as an effective tool for engaging people, while the prolonged interaction of participants with different AR experiences also pointed to the positive implications of using this technology in education and learning environments. Also it was featured in numerous newspapers, magazines, tv shows, websites and blogs

Where to find it:

The project involved kiosk installation and junaio channel developed for the event in december 2012. http://www.liveviewstudio.com/blog/


Mobile, Stationary Device

Additional Screenshots:


Back to All CategoriesBack To All Submissions in this Category

Leave a Reply