#AWE2014
AWE 2014 Videos – Trend #4: 3D-Fying the World

AWE 2014 Videos – Trend #4: 3D-Fying the World

The 4th trend that defined AWE 2014 was: From GPS-based experience to 3D –fying the world. The first AR demo on a smartphone in 2008 was based on GPS and it wowed the world. For some nostalgia, here’s that first demonstration on a hill in Austria showing a castle 3 km away with an info bubble extracted from Wikipedia… [youtube=http://www.youtube.com/watch?v=8EA8xlicmT8] But when we tried it in urban areas or worse indoors – we realized GPS is not accurate enough and it significantly detracted from the experience. But now all of a sudden we have in our hands the tools to map and sense the world in 3D. This is a hugely important factor to make the world a more interactive place! Check out these talks from AWE 2014 looking at different ways to map the world. Mapping Spaces Matt Bell – Founder, Matterport [youtube=http://www.youtube.com/watch?v=Rt5UaDBAIEg] Mapping spaces and objects Jeff Powers – CoFounder and CEO, Occipital Structure Sensor - [youtube=http://www.youtube.com/watch?v=y6UE61ekF34] Mapping for Navigation Oriel Bergig – Head R&D, Flyby Media [youtube=http://www.youtube.com/watch?v=QfL3VwyV6nI] Clemens Kirner – Founder, Insider Navigation [youtube=http://www.youtube.com/watch?v=RCspeFqSaAY] Projection Mapping on the Real world Phillippe Bergeron – CEO, PaintScaping [youtube=http://www.youtube.com/watch?v=XcYMh2Eig18] For 135 more AWE 2014 videos visit our YouTube Channel at: YouTube.com/AugmentedRealityOrg/Videos...

AWE 2014 is over – Thank You For Making It AWEsome!

AWE 2014 is over – Thank You For Making It AWEsome!

AWE 2014 by the Numbers Total AWE 2014 Registrations: 1,788 AWE Hackathon Registrations: 193 Number of Demos/Exhibits: 223 Speakers and Performers: 156 Press in Attendance: 83 Countries in AWE:  39 Auggie Winners: 10 AWE videos: 135 Take Survey: 5 minutes! [youtube=http://www.youtube.com/watch?v=NAZPfche5dg] Last week’s 5th annual Augmented World Expo was nothing short of AWEsome and we couldn’t have done it without you. It is with the deepest sincerity that we thank you for participating in AWE 2014. Based on the press coverage and announcements and the number of participants at this year’s event (nearly 2000!) we know the world is as excited about making the world interactive as you are. “Think of it as the Consumer Electronics Show of the future. The increasingly near future.” – USA TODAY Videos of AWE 2014 sessions are available on AugmentedReality.Org’s YouTube channel. Please subscribe to receive on going AR goodness. Check out the 2014 Auggie Award winners – the best of the best in the Augmented World. Please take 5 minutes to fill a survey about your experience at AWE 2014 and help improve AWE. Don’t miss upcoming Augmented World industry events this year: Glazed Conference – San Francisco, CA – June 3-4, 2014 ISMAR 2014 – Munich, Germany – 10-12 Sep., 2014 InsideAR @metaio  – Munich, Germany – 29-30 Oct. 2014 AWE 2015 will take place June 8-10, 2015 in the San Francisco Bay Area. Take advantage of our 30 day limited promotion exclusively for AWE Alumni to get the deepest discount you’ll ever see: $395 ($500 discount!). Use code AWE4ALUMNI to Register today! Exhibitor space allocation for AWE 2015 has started – contact us today to secure the best spots. Big shout out to the AWEsome event committee and team (mostly volunteers!) and to Lightspeed PR for augmenting the buzz. See you next year! Ori Inbar and the AWEsome Team About AugmentedReality.org/a> AWE is produced by AugmentedReality.ORG a non-profit organization. All profits are reinvested in AR.ORG’s services. Our Mission: Advancing Augmented Reality to Advance Humanity. Our Goal: 1 billion active users of AR by 2020. AR.org facilitates and catalyzes the global and regional transformation of the AR industry by: Educating and boosting awareness about the real power of AR Connecting the best talent around the world with the best in AR Hatching AR Startups and helping bring them to...

Ethan Rasiel

Ethan Rasiel

Ethan is Lightspeed’s CEO and chief geek. He perfected the art of tech PR while in leadership roles at Edelman and Samsung Electronics. Today Lightspeed clients reap the benefits, with access to best practices from strategic counsel to program execution, from media relations to event management. Read more… http://lightspeedpr.com/...

Augmented World Expo Announces Auggie Award winners, Recap of Show Announcements

Augmented World Expo Announces Auggie Award winners, Recap of Show Announcements

Santa Clara, CA, June 2, 2014– The organizers of Augmented World Expo 2014 are proud to share the winners of the coveted Auggie Award Awards, as presented on the closing day of the fifth annual event, as well as recaps of announcements made at the show. This year’s show was the biggest yet – with nearly 2000 attendees, featuring twice as many exhibitors as in 2013 and 156 speakers revealing the latest innovations, including Intel, Qualcomm, Lockheed Martin, Raytheon, Epson, Bosch, Boeing, GE, Nvidia, Plantronics, and hundreds of startups. Keynotes from industry luminaries Tim Chang, Hiroshi Ishii and Robert Scoble drew rave reviews, while a wearable fashion show produced by Living in Digital Times wowed the crowd. Videos of the show can be found at AWE’s Youtube channel at this link:  http://www.youtube.com/AugmentedRealityOrg/videos Auggie Award™ Winners: 1) Auggie Award for Best Film: The Institute by Director Spencer McCall 2) Auggie Award for Best Tool: Qualcomm Vuforia 3) Auggie Award for Best Hardware: Epson Moverio BT-200 4) Auggie Award for Best Campaign: Ikea Catalog by Metaio 5) Auggie Award for Best Game: The Rolling Dead by Orbotix/Sphero 6) Auggie Award for Best App: ColAR Mix by Puteko 7) Auggie Award for Best Enterprise Solution: Welding Training by Seabery 8) Auggie Award for Best of Wearable Hackathon: HUD How to (with Liza Gere, David Lee, Lesley Bell, Sisil Mehta, and Tim  Hayes) 9) Auggie Award for Best Startup: BitGym 10) City Vision Challenge winner: City Muse See 2014 Auggie Awards Complete Details Announcement Highlights Full text of all releases Ori Inbar – The Top 5 Trends in the Augmented World BitGym showcased its the interactive fitness app that turns cardio exercise into an engaging and personalized experience and announced a preview of live one-to-one virtual fitness mentor and incentive-based rewards to its mobile app built for iOS and Android. The next generation of BitGym builds upon its revolutionary forward-motion video technology and patented tracking solution which immerse fitness users into over forty worldwide panoramic tours, all filmed in 4K Ultra-HD with high-fidelity sound. The new release will take fitness engagement to the next level, while you exercise through iconic riding routes and scenic destinations. Candy Lab presented Candy B.A.R, a unique marketing platform for brands and events looking to maximize user engagement through highly-engaging, location-specific offers and promotional campaigns. Combining the concepts of Google AdWords, Foursquare, and Super Mario Brothers, Candy B.A.R. delivers a highly engaging augmented reality experience to bring marketers’ promotions to life on mobile devices—driving real-time targeted local traffic to specific locations. Candy Lab partners upload content to Candy B.A.R. and determine precise real-world locations where they would like their offers and content to appear. Candy B.A.R. then displays these offers on users’ mobile devices by superimposing realistic virtual objects, like branded gold coins, on devices’ camera view screens; allowing content and offers to appear as if they exist in the real world. Connectar 1.0 launched. This is the first major release for the open platform using cloud technology to add augmented reality as an extra channel in the multi-channel environment of online corporate communication. Connectar is an open platform using cloud technology. Any content system can communicate with the Connectar cloud via API or JS API open standards. This allows you to create AR content from inside your own system or with content from your system. Connectar has free to use plug-and-play plugins/extensions for the three most used open source CMS platforms (WordPress, Joomla and TYPO3). Draw & Code, a Liverpool-based creative studio, exhibited their latest augmented reality prototypes, ranging from playful games to art-focused projects and even cutting-edge work on enhanced, immersive architectural visualization. Inglobe Technologies announced that the company will release the ARmedia 3D SDK and platform on the first day of Augmented World Expo in Santa Clara, CA. The ARmedia 3D SDK v.1.0.0 features advanced 3D object tracking, a new 3D mapping and tracking approach that allows to create first of a class augmented reality (AR) applications capable of recognizing and tracking objects independently of their size and geometry. The new release will bring an enhanced version of the technology to the community of developers with extended support for multiple platforms and authoring environments, like for example Unity3D. With the ARmedia 3D SDK users will be able to create applications and systems that link the digital and physical world in ways never experienced before. The ARmedia SDK enables a new generation of applications that redefine the boundary of indoor and outdoor augmented reality in domains like industrial maintenance, interactive gaming, architectural visualization and cultural heritage, just to mention some. NGRAIN demonstrated the latest innovations in markerless tracking, integration with enterprise data sources, and real-time 3D augmented reality (AR) for its NGRAIN Augmented Reality platform at AWE 2014. NGRAIN Augmented Reality is designed for industrial clients looking to create robust AR applications that provide task support for field technicians, maintainers, inspectors and other workers interacting with complex equipment. The software’s ability to connect to live enterprise data streams and visualize the real-time performance of that equipment makes it the first AR application to harness the potential of the Industrial Internet with scalable, consistent workflows that are essential for enterprise adoption. Pantomime Corporation launched the first truly interactive augmented reality platform in a new app, Pantomime 3D™, available free in the App Store. Pantomime 3D lets iPad and iPhone users reach in and interact with physically realistic, 3D animated augmented reality worlds on any table. By balancing the device on the table or paddling it in the air, users can not only look around and move, but can realistically interact in virtual scenes. As the mobile device moves, Pantomime’s patent-pending algorithms keep the virtual world perfectly in place. The entire scene is seamlessly merged with live video, as if viewers are looking through the mobile device and touching real objects on the table with it.  PlayDisplay presented its augmented reality museum project utilizing its Space AR platform. The SpaceAR platform enables the creation of realistic virtual worlds and objects. The advantage of the platform is that, unlike virtual reality systems, it takes for its basis the real world, adding virtual objects which obey the laws of physics and interact with the audience in a realistic way, reacting to their gestures, touch, words and even emotions. Capabilities of the system allow to solve several global problems without requiring a large financial investment into cultural (museums, libraries, theaters) and educational institutions (schools, colleges, universities) by replacing part of physical objects with the virtual ones. Qualcomm Incorporated announced that Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm Technologies, Inc., will release a major update to the Qualcomm® Vuforia™ mobile vision software platform in the coming weeks. The Vuforia 3.0 SDK will feature Smart Terrain™, a new 3D reconstruction capability that brings a new level of interactivity to augmented reality (AR) experiences.  Additionally, Qualcomm announced a major enhancement to Vuforia object recognition technology that will soon be available to select developers in a beta program. Qualcomm first demonstrated this type of technology on mobile by unveiling Smart Terrain technology with a depth-aware camera at the Qualcomm® Uplinq™ conference in September 2013. The Vuforia 3.0 SDK will bring Smart Terrain to existing smartphone and tablet devices and will utilize existing cameras. Apps powered by Smart Terrain can enable users to create their own play space where game characters interact with the physical world in ways not experienced before; characters can navigate around, collide with and jump over objects in the user’s environment.  This technology represents a major breakthrough for AR experiences, bringing a new level of interactivity and authenticity to users. VividWorks has extended its unique 3D design-to-purchase concept for the Furniture Industry with Vuforia’s latest Extended Tracking feature, which goes go beyond basic single product viewing to merge multiple products simultaneously to experiment with furniture combinations in an actual place. This truly grabs the customer’s attention and keeps it – making the Purchase Experience Extraordinary. The value of 3D and AR in interior content sales is clearly recognized and VividWorks’ rapid global expansion includes now 100 international customers. Among others, European based giant Ekornes launched their Stressless Design Online solution, based on VividWorks technology. The solution is used globally as strategic sales tool for the whole collection and with full integration to back-office. Stressless Design Online App was extended recently with VividAR new features serving end customers on all sales regions. Wikitude, in partnership with SAP’s Co-Innovation Lab and Marenco Swissconsulting AG, the AR leader demonstrated how enterprise customers can leverage augmented reality technology to add value and efficiencies to their business processes. With the latest augmented reality smart glasses in front of your eyes and by simply “looking” at the unique glass cockpit of Marenco’s helicopter at the Wikitude booth, information drawn from the SAP backend will be displayed instructing you on how to disassemble the turbine step by step. The information provided ranges from augmented multimedia content like video and audio to complex 3D objects containing metadata. Hand in hand with SAP’s Visual Enterprise solutions these industrial applications are taken to the next level to address the needs of enterprise product lifecycle management. Besides Google Glass, the demonstration can also be experienced on Epson’s Moverio BT-200 as well as Vuzix’s M100 smart glasses. Wikitude’s augmented reality software development kit (SDK) has been optimized for these wearable smart glasses and provides the underlying platform for hands-free business applications. Watch Full AWE 2014 Press Conference Video Below. [youtube=http://youtu.be/A9QsDfuNIxM] More about Augmented World Expo  Augmented World Expo, now in its fifth year, is the world’s largest international event for augmented reality, wearable computing, gesture devices, and the Internet of Things. This year’s show will take place Tuesday, May 27th through Thursday May 29th at the Santa Clara Convention Center. AWE 2014 will boast over 200 exhibits from elite brands like Epson, Qualcomm and Intel to pioneering startup such as Daqri, Arqetype, Ngrain, and many more. Attendees will also experience a FashionWare show produced by Living in Digital Times, the Auggie Awards, a wearable tech Hackathon, the Glass Class: Designing Wearable Interfaces by Mark Billinghurst and 130 additional talks. The mind-provoking headliners Robert Scoble (Tech Evangelist) and Hiroshi Ishii (MIT Media Lab) as well as over 130 industry innovators are confirmed as speakers in the super-intense schedule. Intel, Qualcomm, Lockheed Martin, Raytheon. Microsoft, Epson, Bosch, Boeing, GE, Nvidia and Plantronics are among the hundreds of leading companies confirmed to exhibit and speak. For more information and to register to attend, please visit www.augmentedworldexpo.com. Please follow Augmented World Expo on twitter at @ARealityEvent and #AWE2014. In addition, Meta, creator of the hotly anticipated and upcoming Meta Pro augmented reality glasses, will host the Official VIP Party of Augmented World Expo, from 6 pm to 9 pm on Tuesday May 27th at its campus in Portola Valley.  Please use the contact information above to request an invitation. More about Augmentedreality.org AugmentedReality.org is a 501 (c) non-profit organization with institutional supporters and individual members from across the world. It unites hundreds of companies, and thousands of entrepreneurs, engineers and designers – committed to advancing Augmented Reality – an emerging technology that digitizes interaction with the physical world. Members tap into valuable members-only resources: major discounts to industry events, networking opportunities with industry leaders, up-to-date educational programs and technical training, unparalleled market research, exposure in extensive promotional programs, and representation in the voice of the industry. AR.ORG also owns and produces Augmented World Expo (AWE) – the world’s largest international event for augmented reality, wearable computing, gesture devices, and the Internet of Things. All profits from AWE are reinvested into AR.ORG’s industry services....

Puteko

Puteko

The colAR technology was originally developed at the HIT Lab NZ, and after receiving overwhelming positive feedback and awards at conferences around the world, Puteko Limited was founded to commercialize the technology. In addition to the original inventors and developers of the technology, the Puteko Limited staff also includes 3D modelers, marketing and administrators, as well as app developers, all working to create the best Augmented Reality coloring experience possible. Please contact us for more information. info@puteko.com...

Congratulations! BitGym Wins 2014 Auggie Award for Best Startup at Augmented World Expo!

BitGym! the interactive fitness app that turns cardio exercise into an engaging and personalized experience, is the winner for Best Startup in 2014 at this years’ highly attended Augmented World Expo conference. Each year, AWE assembles top innovators from the hottest startups to Fortune 500 to showcase and compete for the best solution to the world. BitGym edged out the competition by showing how its personalized and cutting-edge immersive program can truly enhance people’s health and happiness.  The 2000+ attendees and judges at AWE witnessed the exclusive release of BitGym’s updated fitness platform that provides users an element of surprise and motivation with its augmented reality features, including the live one-to-one virtual fitness mentor and incentive-based rewards to their mobile app built for iOS and Android. The next generation of BitGym, available to customers end of June this year, builds upon its revolutionary forward-motion video technology and patented tracking solution which immerse fitness users into over forty worldwide panoramic tours, all filmed in 4K Ultra-HD with high-fidelity sound. The new release will take fitness engagement to the next level, while you exercise through iconic riding routes and scenic destinations. BitGym is used in front of any treadmill, bike, elliptical, or stepper. It only requires the use of the mobile device’s camera, without needing to connect using Bluetooth, WiFi, or the use of any additional hardware.  About BitGym: BitGym is an interactive fitness company that uses mobile technology to transform indoor cardio workouts into the best part of each and every day. BitGym absorbs the user into an exciting and fun fitness journey that takes them around the world, increasing motivation and dedication to the fitness routine. Available on iPad, iPhone, Android devices, and the Amazon Kindle Fire HDX device. For more information, visit us at www.bitgym.com....

Liverpool augmented reality developers visit Silicon Valley

The Augmented World Expo is currently underway in California where Draw & Code are exhibiting their latest augmented reality prototypes in the heart of Silicon Valley. Draw & Code are a digital creative studio based in Liverpool, UK. We are making the trip across the Atlantic to showcase our augmented reality prototypes in Santa Clara, along with checking out the latest hardware and software from this emerging technology. Our talented team of artists and programmers boast a diverse experience that allows us to make the most of emerging technologies. Our collective resume covers everything from augmented and virtual reality through to projection mapping, software development, large-scale interactive theatre sets and more. It is this intersection of art and technology that sets Draw & Code apart from the average studio. The creative minds at Draw & Code are never more excited than when we are working with emerging technologies. Recently that has included Oculus Rift, Microsoft’s Kinect v2 and Estimote Beacons. Our developments range from playful games through to art-focused projects and even cutting-edge work on enhanced, immersive architectural visualisation. At AWE we will be showcasing some of our latest augmented reality work in an app that you can download and explore at the show. Come and visit our stand at AWE 2014 (we are situated opposite Microsoft) where you can try our latest augmented reality demos or explore the streets of Liverpool on our virtual reality tour of the area around our studio. Find us at www.drawandcode.com or look for us on Twitter. About Draw & Code Draw & Code are a digital creative studio based in the heart of Liverpool’s cultural quarter. Their talented team boasts experience in creating software, animations and sophisticated augmented and virtual reality applications. For more information contact Phil Charnock – phil@drawandcode.com +44 (0)151 3290900 http://www.drawandcode.com ...

SpaceAR: Hardware and software platform of augmented reality which allows to transform any interior or exterior space into an interactive educational, entertainment or presentation content.

PlayDisplay intends to present unique AR booth on Augmented World Expo 2014 in Santa Clara, May 27-29. All booth #113 space will be a marker by which will demonstrate advances in marker overlay on an example of a specific augmented reality museum project on Space AR platform. SpaceAR platform enables the creation of realistic virtual worlds and objects. The advantage of the platform is that, unlike virtual reality systems, it takes for its basis the real world, adding virtual objects which obey the laws of physics and interact with the audience in a realistic way, reacting to their gestures, touch, words and even emotions. Capabilities of the system allow to solve several global problems without requiring a large financial investment into cultural (museums, libraries, theaters) and educational institutions (schools, colleges, universities) by replacing part of physical objects with the virtual ones. The system is indispensable for exhibition activities around the whole world: it eliminates the need for transportation of exhibition equipment and layouts. With the help of it you can implement interactive exhibition spaces with three-dimensional mobile exhibits. On the basis of SpaceAR you can set up games, locations for which will be real environment of users. Or you can get access to gamification of workflows when game mechanisms and motivation increase work productivity. Companies engaged into electronic commerce will be able to use the platform on a chargeable basis to promote sales through comprehensive demonstration of goods. In any room you can set up a boutique of augmented reality where you will be able to hold in your hand hand luxury goods, or build into the interior large household appliances and furniture. Platform SpaceAR is an environment to launch of third-party developers’ apps, created with the help of SpaceAR SDK. Distribution with pre-moderation and responsibility of the parties will be performed through an app store. The initial level of development implies functioning of SpaceAR on iOS and Android smartphones and tablets. Also, the software is optimized for wearable computers and glasses, such as Google Glass, Epson Moverio BT200 and Meta Pro. The main design principle – a cross-platform approach with the use of unique functions of each device. As a prototype for demonstration of the platform, PlayDisplay presents the exhibit of the Virtual Museum of Science and Technology in Kazakhstan. This is the first project realized on the basis of SpaceAR, allowing to demonstrate in a confined space of the museum several branches of industry in Kazakhstan. PlayDisplay – is the the only Russian company involved in AWE 2014. It specializes in creating interactive projects in the fields of industry, education, advertising, entertainment and development. Since 2010, we have successfully completed 84 augmented reality projects and become partners with Vuzix, Samsung and Epson, thereby can create highly integrated hardware and software solutions. About SpaceAR SpaceAR is a division/product of PlayDispaly – one of the fastest growing Augmented Reality App Development companies headquartered in Moscow, Russia with an editional satellite Development office in Saint Petersburg and representative office in Astana, Kazakhstan. Employing 25+ workforce across these three offices, PlayDisplay has been instrumental in delivering 100% tailored, business- specific AR solutions to major companies and worldwide top brands in a variety of industries: Bridgestone, The Coca-Cola Company, Snickers, Renault, Federal Agency of Youth Affairs, the largest Russian airport сorporate ‘Airports of Regions’, and one of the largest and reliable gas supplier ‘Gazprom’, etc. For more information you can visit booth #113 at AWE Mobile App Email: jane@playdisplay.com e.soboleva@playdisplay.ru Call: 007-495-231-64-23 Website: http://www.playdisplay.com http://augmentedworldexpo.com/ organizations/participating-companies/ exhibitor/playdisplay...

The Industrial Internet takes shape with NGRAIN’s updated augmented reality platform

NGRAIN Augmented Reality offers real-time dynamic part updates, markerless tracking and other features essential for the enablement of the Internet-of-Things in the enterprise Santa Clara, California (AWE 2014) – May 28, 2014 – NGRAIN® announced today that it will be demonstrating the latest innovations in markerless tracking, integration with enterprise data sources, and real-time 3D augmented reality (AR) for its NGRAIN Augmented Reality platform at AWE 2014. NGRAIN Augmented Reality is designed for industrial clients looking to create robust AR applications that provide task support for field technicians, maintainers, inspectors and other workers interacting with complex equipment. The software’s ability to connect to live enterprise data streams and visualize the real-time performance of that equipment makes it the first AR application to harness the potential of the Industrial Internet with scalable, consistent workflows that are essential for enterprise adoption. “NGRAIN already provides rapid development and single-click deployment capabilities for mission-critical AR applications,” said Carl Byers, Chief Strategy Officer for NGRAIN, “With this update, we continue to enhance the performance of people, machines and the interactions between them by delivering the features that provide true competitive advantage for our clients.” NGRAIN will be showing the new features of NGRAIN Augmented Reality at booth 62 at AWE 2014, including: Markerless tracking capability Simulated real-time dynamic part updates for temperature, pressure, and other indicators, includingdynamically-changing parts coloring AR overlay renderings in both solid and line drawing modes Animated equipment procedures that can be viewed in active AR mode iOS 7 native look-and-feel for its free end-user AR app available in the AppStore Learn more about the NGRAIN AR platform and its use in designing field performance support systems during Barry Po’s presentation in the Augmented Industries track on Wednesday, May 28 at 3 pm. About NGRAIN NGRAIN is creating a world transformed with interactive 3D and augmented reality technologies. With NGRAIN products, companies enhance the performance of people, machines, and the interactions between them. NGRAIN’s integrated, versatile platform combines enterprise 3D assets and data to provide operational intelligence for mission critical equipment and accelerate decision-making across the organization. From the factory floor to the field, get information how you need it, when you need it – with NGRAIN interactive 3D and augmented reality. For additional information, please contact: Nadia Ballard Product Marketing Manager +1 (407) 545-7344 nballard@us.ngrain.com ...

NGRAIN introduces subscription-based pricing for NGRAIN Augmented Reality

The new model offers flexible access to NGRAIN’s powerful platform for individuals and teams creating interactive 3D augmented reality applications for the enterprise Santa Clara, California (AWE 2014) – May 28, 2014 – NGRAIN®, the leading provider of interactive 3D augmented reality and visualization technology for enterprise businesses, today debuted a new subscription pricing model for its augmented reality (AR) software. NGRAIN Augmented Reality enables users to develop, without coding, industrial interactive AR applications for complex equipment and deploy them across the enterprise in a single click. “NGRAIN has a very successful track record of making interactive 3D attainable, regardless of whether it is in a virtual, simulated or augmented reality environment. Moving to this nimble subscription model is consistent with our company’s mission and culture of responsiveness to our customers, said Gabe Batstone, chief executive officer of NGRAIN. “We’re excited to announce our subscription pricing at Augmented World Expo, and offer special ‘launch’ discounts to all AR enthusiasts here,” he added. As a subscription pricing launch special, all customers who sign up for NGRAIN Augmented Reality at AWE 2014 and at www.ngrain.com through June 30, 2014, will receive a promotional pricing of $99 per month for the first three months. After the special offer expires, users will be able to select from the following subscription options: Month-to-month pricing: $249/month per user 1-year subscription: $199/month per user (or $2,388/yr., a 20% discount on month-to-month) 1-year Team plan (5 seats min): $169/month per user (a 15% discount on 1-yr. subscription) Enterprise plan (10 seats min): $139/month per user (a 30% discount on regular 1-yr. subscription)All active subscribers will receive the latest version of NGRAIN Augmented Reality, access to NGRAIN technical support and access to all future updates, upgrades, and maintenance releases. NGRAIN will continue to offer perpetual licensing for its products for those that prefer it.About NGRAIN NGRAIN is creating a world transformed with interactive 3D and augmented reality technologies. With NGRAIN products, companies enhance the performance of people, machines, and the interactions between them. NGRAIN’s integrated, versatile platform combines enterprise 3D assets and data to provide operational intelligence for mission critical equipment and accelerate decision-making across the organization. From the factory floor to the field, get information how you need it, when you need it – with NGRAIN interactive 3D and augmented reality. For additional information, please contact: Nadia Ballard Product Marketing Manager +1 (407) 545-7344 nballard@us.ngrain.com ...

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