#AWE2014

Richard Ferraro is Chief Marketing Officer at Catchoom, the leading standard for image recognition worldwide now also offering the easiest-to-use augmented reality toolkit, CraftAR. Richard has many years of experience in mobile app development as well as startup experience in location-based services and social networks.
His career in mobile started at the GSMA where he was Mobile Programs Director. Richard is a keen blogger, holds an MBA from EADA Business School in Barcelona and is a member of the Chief Marketing Officer (CMO) Council
His book, Location-Aware Applications, was published by Manning Publications in July 2011 and was described as “the Rosetta Stone of location-based mobile services”.

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