Nomination for Auggie Award: Best AR Campaign


Creator: Andrew Couch

Organization: Candy Lab

Public Voting Starts on May 16th.


We would like to be considered based off of our client quote and case study along with media they went out to obtain based off of how Cachetown worked for them, respectively see below and thank you for considering our submission.

Quote by Candy Lab’s point of contact, President Of the New Car Dealer Association of El Paso, Texas:

Candy Lab,
“Your team did an Outstanding job on the Cachetown Challenge. We had such a fun time going in and out of the location based augmented reality sections of the game. It was amazing to see how it individualized each one of the New Car locations. We are still hearing from the social aspects of the game in our websites. We know the “gamer” industry is growing at almost immeasurable rates, and it is fun to tie our business to the growth the gamer industry is seeing. We know it is all about being seen, the game got us out in front of tens and thousands of people. it was an honor for our 27 dealer franchises to be a part of the first use of this concept technology in the USA. We look forward to using Cachetown in future events”.

John Luciano El Paso New Car Dealer President
Dick Poe Toyota Social Director& General Manager El Paso, Texas.

Opening PR – http://www.elpasoinc.com/lifestyle/local_features/article_9af54c52-e4d1-11e1-b7c1-0019bb30f31a.html
Post PR – http://mediacommunicationsinc.com/tada/pdfs/tada12i06.pdf (page 17 of 36)
Post PR – http://www.utsandiego.com/news/2012/nov/21/new-augmented-realty-app-aims-traction-gamers-mark/

Where to find it:



Mobile, Location Technologies

Additional Screenshots:


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