#AWE2014

Early Alumni Registration for are2012 Ends Tomorrow February 21! Until Then, Here's a Collections of Talks from ARE 2011

For those who can’t wait for the biggest augmented reality event of the year – ARE2012 (on May 8,9 – 2012 register today!), we have collected some of last year’s talks – generously published by their authors (many thanks to Layar for publishing a bunch). ARE 2011 was the biggest augmented reality event ever with 520 attendees, 31 sponsors, partners and exhibitors, 107 speakers from more than 76 AR companies who delivered more than 30 hours of AR goodness. With the explosion of AR products and projects in the past year- ARE 2012 is poised to be even bigger. Here are some of them last years contributions. Go ahead whet your appetite! Adrian Farano’s “Lasagna Journalism”: The Space Liberation Front Steals the Stage from Bruces Sterling: Here’s Ben Cerveny’s (@neb) inspiring talk Ambient Intelligence: StreetARt Mobile Augmented Reality App casestudy slides: streetARt case study for ARE2011 from Rob Manson Jaron Lanier’s keynote: E square commerce by seac02: e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications from Seac02 S.r.l. Rob Manson Presents BuildAR at the Auggies: Impressive future ideas from GoldRun – Mobile Fashion Apps & Augmented Reality: http://www.youtube.com/watch?v=MJLy4hPZuV0 Blaise Aguera y Arcas’ (Microsoft) keynote: AR Games by Brian Selzer (Ogmento) slides: Location-Based Augmented Reality Games from Brian Selzer Fireside chat with Vernor Vinge and Bruce Sterling: Helen Papagiannis AR and storytelling – slides: Augmented Reality and Storytelling from Helen Papagiannis Maarten Lens-FitzGerald’s “Moving beyond presumption”: Chris Arkenberg’s Signals, Challenges, & Horizons in Hand’s Free Augmented Reality: Signals, Challenges, & Horizons for Hand’s-Free Augmented Reality from Chris Arkenberg And for dessert, here is a great article by TechZulu summarizing the highlights of the event.   If you are still hungry from more AR – ARE 2012 is coming. Early bird registration ends tomorrow, February 21. Register today and save $100! Note to speakers – if your talk or slides are missing – add them in the comments! If have an idea for a talk for ARE2012 – go ahead submit here!    ...

Early Registration for ARE 2012 is Open!

Friends, colleagues, and augmented reality enthusiasts at large – the early registration for ARE 2012 is open! We are just 3 and a half months away from another Augmented Reality Event and I can’t wait. Submissions Awareness for augmented reality (AR) is building up and getting stronger and broader all over the world. I can see it by the number of submission for talks pouring in, covering all aspects of augmented reality and venturing into new topics and uncharted industries. Thank you for your fantastic contributions! If you have an idea for the event, there is still time to submit your proposal. Schedule We have published a first glimpse into ARE 2012 schedule to give you a sense of the event structure and the topics that will be tackled. Check out the preliminary schedule. This may still shift a little, but will certainly remain the event backbone. Would love to hear your feedback. Registration discounts Make sure to take advantage of the early bird registration. It will save you a $100 (or 20%) from the standard price. But you have to act before March 21st. If you have ever attended an ARE event before – you are eligible for the Alumni rate. But that offer will only last until February 21 – so act really fast! Become a member We have added this year a new membership option. With a mere $49 you can become an official member of the Augmented Reality Event. What is that? A new ploy to extract more from attendees? Well, first you should know that ARE is a non-profit organization, initiated for the sole purpose of helping to advance the Augmented Reality industry. The new membership has several purposes: First, it is a new approach to gauge the interest and help fund the video recording and distribution of all event sessions. It has always been the achilles heel of the event. We never found the time and funds to properly edit and distribute the content. So if you are in favor of ARE videos – this is your opportunity to vote. The value of these videos extends way beyond the mere $49. The second purpose is more strategic in nature. ARE has always been about raising awareness to AR and helping advance the industry. And yet, although it established itself as the largest global AR event, it only takes place once a year. But when you think about it, each year, key players across the industry see the value in taking the time and uniting with their peers for 2 days in Santa Clara; they extract tremendous value from this get together which persists for many subsequent months. So, how about we use this opportunity to build a formal community that will join forces in helping promote awareness to augmented reality on a global and local basis? How about we extend the magic for the entire year? We are not yet sure where this will go, but thought we should give it a go. If people sign up and show solidarity, it will be a great motivator to keep it going even after we all leave Santa Clara. At the event, ARE members will bear a distinguishable badge, so you will be able to spot them from afar. So make your choice: do you want to be that guy with the plain-looking badge? Seriously, if you care about raising awareness to AR, and want to contribute as well as benefit from this program, join the ARE membership this year. The videos alone are worth the cost. The free T-shirt makes it a steal. Helping spread the word about AR is…priceless. Register for ARE 2012 here  ...

Announcing: Augmented Reality Event 2012 to be Held on May 8-9, Santa Clara Convention Center

Augmented Reality Event (ARE), announced today the 3rd annual event of the world’s largest conference dedicated to the augmented reality industry, will be held at the Santa Clara Convention Center, on May 8-9, 2012. Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, healthcare, government, tourism, and many more, will gather to evolve this hot technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks, designed to address topics such as: • the augmented reality market today and in the future, • latest augmented reality innovations, engines and tools, • showcases and postmortems of landmark augmented reality projects • how to fund and build a successful augmented reality start up, • how to leverage augmented reality to advance your brand, attract and keep your customers, and • how to build successful campaigns and products that will delight users. Industry luminaries will deliver inspiring Augmented Reality keynotes; the exhibition floor will showcase the leading Augmented Reality companies and products and will offer a fantastic opportunity for networking to help boost the fledgling industry. Last year’s successful activities such as the ARt Gala, AR Start up launch pad, and The Auggies (best AR demo award) will return to delight event participants. This year, we are introducing a new session: Augmented Future – 5 ground breaking augmented reality ideas that will change the world (ignite style.) ARE is currently accepting submissions for speakers, demos, roundtables, and sponsors and exhibitors. “Augmented Reality has already transitioned from a gimmick to a major new tech sector,” said Ori Inbar, event co-chair of ARE. “Backed by the leading augmented reality companies and passionate industry leaders, ARE will be a “don’t-miss” event with valuable content focused on the latest innovations, business models and how to successfully bring augmented reality to the market.” The event is backed by leading global Augmented Reality companies and the ISMAR committee, and is sponsored by top tech companies. Learn more about Augmented Reality Event and its organizers at www.aurta.org and stay up to date with the latest developments by following @arealityevent on Twitter, and facebook page at www.facebook.com/augmentedrealityevent...

A Retrospective of Augmented Reality Event 2010 – Warm up for ARE 2011 in just 2 days!

Montage of highlights from the inaugural Augmented Reality Event in 2010, the largest gathering of augmented reality professionals ever. A glimpse into the opening of ARE 2011 this coming Tuesday morning at the Santa Clara Convention Center. It will be fun. Double feature....

6 Days to ARE 2011: an Interview with Vernor Vinge – Smart phones and Empowering Aspects of Social Networks & Augmented Reality Still Massively Underhyped

Many of the pioneers in the emerging AR industry who will be speaking at, and attending Augmented Reality Event (ARE 2011), consider “Rainbows End” one of their key inspirations. Here is an excerpt from an UgoTrade interview with author Vernor Vinge – just 6 days prior to event: Tish Shute: What is the best and worst, in your view, about the way Augmented Reality is emerging from science fiction into science fact? Vernor Vinge: Progress that sets the stage: The worldwide market penetration of cellphones in the era 2000-2010 was of a size and speed that would have counted as foolish implausibility even in science-fiction of earlier times. More than half the human race suddenly had access to knowledge and comms. Being in the middle of this firestorm of progress, we can’t really judge ultimate effects, but I expect that smart phones and the empowering aspects of social networks and AR are still massively underhyped. (This is not to say that individual innovation enterprises can’t fail; the treasure is there for those who dare, and ultimately the whole human race can benefit.) Tish Shute: What do you feel will be the most impactful application of AR in people’s everyday lives? Vernor: AR apps that let each person/team see those aspects of physical reality that are important for their current activity. Pointing technologies that coordinate with that AR vision. The combination is a revolution of interfaces, and the probable physical disappearance of more and more of the gadgets that twentieth century people associated with high tech. Read the rest of the interview  at UgoTrade. Vernor Vinge will be judging the competitors at The Auggies for the best AR demo at ARE 2011. Also, come see him discuss the state of Augmented Reality at the ARE 2011 event wrap up with Bruce Sterling. Just 6 days left: Register Today for the ARE 2011 event...

ARE 2011 Taps metaio As Mobile Conference Guide Sponsor

With all the Augmented Reality goodness at ARE – worried about finding your way around the event this year? Thanks to mobile AR browser junaio you won’t miss a single panel, keynote or coffee break! Augmented Reality technology provider metaio has been chosen by ARE as the conferences’ first official mobile guide. The firm’s AR application junaio will fill the two day event with useful, location-specific information; a demonstration to the world that AR is real and ready to use! During the conference, attendees will be able to access ARE 2011 content on their iPhone and Android devices to view the locations of sponsors and exhibitors overlaid across the showcase floor. Speaker rooms and session details will be featured as well. ARE Co-Chair Ori Inbar explains, Well, when you curate the best of the best in augmented reality for the largest gathering of AR enthusiasts in the world – you might as well empower attendees to navigate the event in an augmented reality fashion (while saving some trees)! This event will immerse attendees in an augmented world of innovative companies, cutting edge keynote speakers and introduce junaio as the events’ first augmented guidebook. By combining sensor fusion with their LLA-marker-technology, metaio aims to show how the accuracy limitations of indoor GPS navigation can be overcome. Metaio’s Brendan Scully adds: We wanted to put something together for everybody at ARE that is context-relevant. Hopefully the channel inspires some good discussion between attendees. How do we make this experience better? Where do we take AR next? Ori puts on an incredible show and we can’t wait to see what’s been built for 2011. If you would like to participate in the mobile navigation experience download junaio here: For Android download here. For iPhone download here....

The Best of the Best in Augmented Reality to Compete for Top Industry Award

Industry icons Bruce Sterling, Vernor Vinge, Will Wright and Jaron Lanier to judge “The Auggies” – at the worldʼs largest AR event. Register Today! SANTA CLARA, CA (April 26, 2011) – The Augmented Reality industry is getting ready to show off a new round of innovation to the technology, media, and marketing communities.  If you ever wondered about the potential of Augmented reality and wanted to check it out up close, you will be excited to know that “The Auggies” returns to the world’s largest augmented reality event, ARE 2011 at the Santa Clara Convention Center in California. The second annual Auggies competition will take place at the heart of Silicon Valley as the brightest minds in the industry put on a show to impress the industry’s most iconic judges and inspire the audience packed with AR enthusiasts. The thing I like best about ARE is personally witnessing things that never show up on the Internet. There’s a tension in Augmented Reality, between the global scope of the technology and the local character of the teams that produce it. When you’re in the room with committed, creative people — looking them in the eye, breathing the air they are breathing — that’s what makes it an “event.” – said Bruce Sterling. For the Auggies competition, augmented reality teams get 5 minutes each on stage and compete for the coolest live AR demo. The panel of judges provides their unabashed comments, critiques and if they are deemed worthy praise. Winners will be voted by the audience and receive the prestigious “Auggies Award.” The Auggies is the opportunity for AR developers to unveil their vision of the future, not only in terms of technical progress, but also on how creative you can be with this technology. Winning is truly an important recognition from the AR community and it surely means you’re defying the norm and taking one step further. – said Ivan Franco of YDreams – the 2010 Auggies winner. Here is the complete list of competing teams for the Auggie – the industry’s top award. The competition is still open for additional nominations until May 10th. The only way to witness the yearly AR battle for the Auggies and participate in the live audience voting is to register for the ARE 2011 event. Event registration is limited and does sell out. Here is a look back at “The Auggies” competition from ARE 2010. Unplugged, raw video of the demos and the insightful, brutally honest, and entertaining commentary by the judges: Bruce Sterling, Jesse Schell, and Mark Billinghurst. It feels so…2010....

107 speakers from 76 augmented reality companies on a single stage

Only 23 Days left for the Augmented Reality Event 2011. Register Today! 30 hours of the latest innovation in augmented reality by top speakers from the following companies: 3DVIA AR traveler AerialFireTech All Things Digital The Virtual Magician Augmatic Bloom/VURB Cagefree Consulting Chart Venture Partners Clothia Columbia University Daqri Defiant Exploratorium Franklin Institute GeoLoqi Georgia Tech Goldrun Google Goggles Graz University HIT Lab NZ Hoppala Gigantico Idea Builder Homes Immersion Optics Innovega Intel capital Keiichi Matsuda Teksylos Layar Lit Studios Maker Lab MapQuest Metaio Microsoft Mob-Labs Mobilizy MPR Center mShakespeare MUVEDesign Nokia Occipital Ogmento Osage Associates OWNI Parkridge police PepsiCO Pillsbury Law Platial Previznet Qualcomm Sacred Land Film Project Seac02 Simiosys Spotmetrix Tactical Information Systems Tanagram Technology Systems, Inc. ThingM Total Immersion UgoTrade Unity3D University of Kent, Canterbury Vertigore Virtual Public Art Project Vitamin AR VTT Viewdle Vuzix Waze Web3D Whistlebox Quest Visual YDreams Zenitum Zugara...

Can Augmented Reality Improve Consumer Engagement? Come See Frank Cooper, Chief Consumer Engagement at PepsiCo, and Find out at ARE 2011

The main stage at ARE 2011 will be blessed with science fiction visionaries, ground breaking scientists, mind blowing technologists, and legendary game designers – but so far was missing big brands’ perspective on Augmented Reality (AR). Until Now. Meet Frank Cooper, Chief Engagement Officer at PepsiCo, one of the largest and most recognized brands in the world. PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $60 billion and over 285,000 employees. Frank is a visionary thinker. His claim to fame, among others, is bringing together the entertainment industry and big brands. In Cooper’s current role at PepsiCo, he has direct oversight of key operational areas across PepsiCo Americas Beverages (PAB) that determine consumer engagement including digital, media, sports, video games and multicultural and entertainment. He has led the development of a new consumer engagement model and created breakthrough marketing programs across the PAB portfolio. Successful videogame marketing promotions, including Pepsi’s Rock Band video contest, Pepsi’s Madden Sweepstakes, Mountain Dew Game Fuel for both World of Warcraft and Halo, and Mountain Dew’s latest successful promotion with Halo: Reach have all happened under Cooper’s guidance. Or in other words: “Madison Ave and Hollywood LOVE this guy.” For the first time at ARE, Frank will tackle the 10 billion dollar question: how can CPG and retail companies leverage AR to nurture a deeper engagement with their customers? I can’t wait. Register today!...

Sneak Preview of ARE 2011 Schedule – Packed with Augmented Reality Goodness!

The second annual Augmented Reality Event (ARE 2011) is unveiling a sneak preview of the schedule for the world’s largest event – focused exclusively on advancing the augmented reality industry. ARE 2011 will take place in May 17th-18th at the Santa Clara Convention Center in California, and is surely a must-attend event for the Augmented Reality (AR) community, and anyone interested to learn about AR. **** Join Bruce Sterling (“the prophet” of AR) on the main stage, with Vernor Vinge (author of “Rainbows End” and “The Coming Technological Singularity”), and Will Wright (Legendary game designer of SimCity, The Sims, and Spore). Also returning from last year’s event, Blaise  Aguera Y Arcas (a leader in Microsoft’s mobile strategy), to top his Ted talk demonstrating innovations in Bing Maps and Augmented Reality. And if that’s not enough magic – Marco Tempest, the world’s most notable AR magician will stun the audience with a live augmented magic show. **** The 2 day event will feature more than 33 hours of talks running the gamut of AR essentials in 3 tracks: Business, Technology and Production: a) Business – For executives of established and start-up AR companies, as well as mobile hardware companies – in search of business models and promising verticals for AR;  a venue to form partnerships, learn about latest innovations, and most importantly speak with clients. b) Technology – For Developers, programmers and technologists seeking the latest and greatest engines and tools for AR; learn from case studies and post mortems delivered by experienced developers from the leading companies in the space. c) Production – For Producers, designers, project managers (in gaming companies, agencies, marketers, brands, and artists) hungry for proven techniques to leverage augmented reality to advance your brand, attract and keep your customers, and build successful campaigns and products that will delight users. For a complete list of confirmed speakers checkout the website at: ARE 2011 Speakers If you are an AR Enthusiast – you will feel like a kid in a candy store at are2011. Not convinced yet? Check out these special activities: 1) “Startup Launch pad” – Five AR startups present their business models and products in front of an expert panel: VCs, Entrepreneurs, and industry luminaries – hosted by a major industry powerhouse. Winner receives: “ARE Best startup prize” (to be announced.) Submit your proposal here under track: “Startup Launch Pad”. 2) “The Auggies” – Teams get 5 minutes each to present on stage and compete for the coolest live AR demo. An extraordinary trio of judges: Bruce Sterling, Vernor Vinge, and Will Wright, will comment on the demos – American Idol-style. Winners will be determined by the audience and receive the prestigious “Auggies Award.” Submit your proposal here under the “Auggies” track. 3) ARt Gala – A display of AR art projects and live performance art by the world’s top AR artists featuring: Helen Papagiannis, Amir Baradaran, Sander Veenhof and more to be announced. And to make sure all your senses are stimulated – drinks and food are on the house – courtesy of our sponsors. 4) ARE Press Conference – If you are planning to announce a new product or service – secure your spot in the press conference that will kick off the event. Submit your proposal here and add: “Press Conference” in the title. 5) Exhibition and Sponsorships – A small number of booths is still available in the exhibition hall ($995 for 10′x10′).Grab them while they last! Register today for the augmented reality event!...

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