#AWE2014
The 2013 IKEA Catalog

The 2013 IKEA Catalog

Nomination for Auggie Award: Best AR Campaign Creator: Metaio, IKEA, Mcann-Erickson Organization: Metaio =*=*=*= Description: The 2013 IKEA Catalog put the spotlight on Augmented Reality for millions and millions of mobile users. Released in July of 2012, the app quickly rose in fame and popularity to become the most downloaded branded & promotional app of 2012, according to Distimo (http://www.distimo.com/blog/2012_10_publication-the-2012-top-100-global-brands/). Augmented Planet awarded it 2012 Best AR Marketing Campaign (http://www.augmentedplanet.com/2012/10/readers-choice-awards-2012-results/). The app activates the 2013 IKEA Catalog with over 40 pieces of interactive content. It’s loaded with image recognition activations that give readers access to additional content, like videos, photo slideshows and additional product information. Even better, users can visualize select IKEA furniture animated and brought to life right from the page itself. To learn more about the campaign, check out http://creativity-online.com/news/mccannerickson-gives-new-ikea-catalog-a-vitamin-pill/236165 Results: – Over 200M catalogues distributed in over 30 countries – More than 5 million downloads in the first 3 months, of which 30% are new users (up from the 2012 Catalog) – More than 1 million social interactions (and counting: https://twitter.com/search/realtime?q=augmented%20ikea&src=typd) – Elevated Augmented Reality to a household status Where to find it: The 2013 IKEA Catalog App is a free app for Android and iOS devices. Optimized for both smartphones and tablets. Platforms: Mobile Additional Screenshots:...

AR Knjaz

AR Knjaz

Nomination for Auggie Award: Best AR Campaign Creator: Jana Rodic Organization: LiveViewStudio =*=*=*= Description: Augmented reality game developed for Knjaz Milos mineral water. The AR app was a part of campaign promoting the new mineral water and its special combination of minerals (Ca and Mg). Scanning the label users trigger AR game. Augmented fun with Knjaz Milos mineral water! Download and install Knjaz Milos app. Press the “Skeniraj flašu” button and point your phone at the label. Click on the arrow appearing in live view to release the minerals and start the game. Tap them quickly and win point (2Ca+1Mg=1point). If you don’t have the bottle, use the image above as a marker. Where to find it: https://itunes.apple.com/us/app/knjaz-milos/id553916408?ls=1&mt=8 Platforms: Mobile Additional Screenshots:...

The Mitsubishi Electric MeView

The Mitsubishi Electric MeView

Nomination for Auggie Award: Best AR for Enterprise Creator: Trak Lord Organization: Metaio & Mitsubishi Electric =*=*=*= Description: The Mitsubishi Electric MeView AR Enterprise App ->Quality of the Application: Includes elements of creativity and originality specifically applied to augmented reality solutions for the enterprise and industrial applications Mitsubishi Electric found out from independent contractors that potential buyers were opting 70% of the time for ducted HVAC systems rather than the more efficient Mitsbushi Electric wall-mounted units. When contractors asked the buyers why, the most common response was that the buyers didn’t know what the unit would look like in real life. Additionally, product catalogs were cumbersome, costly, and difficult to distribute to ensure the most recent and updated information. Mitsubishi wanted to streamline the delivery of information to their contractors while also solving the problem of providing better visual aids for potential buyers. Mitsubishi Electric was already in the process of developing an enterprise mobile program for their independent contractors, and with the findings of their study they set out to launch a visualization solution utilizing augmented reality to allow potential buyers to see the the HVAC units in real life, in their homes or office. They launched the MeView AR App and added it to the the MeSync enterprise program for over 500 contractors. Mitsubishi Electric then implemented entire 3-D maintenance scenarios and instructions that can be visualized directly onto an existing unit. -> User Experience: Includes design, ease of use, visual appeal, and an innovative AR user experience The user experience of the iPad app is very straightforward- opening up into the camera view, the user (the contractor) can navigate and scroll through different HVAC models. With a large removable self-adhesive picture marker Post-It note custom-made by 3M, the contractor can position the marker to the preference of the buyer. Once the marker is positioned, a detailed 3-D model of the selected HVAC system will appear, to-scale, directly on top of it in the camera view. The tracking has been The contractor can then easily cycle through more than 30 different models for indoor, outdoor, office or home use. There is an inherent screenshot function that allows the contractor to capture an in-app image, which the client can easily share with decision-makers and/or colleagues and family. The contractor can also easily seek more information about the product through the same app. For the 3-D maintenance portion of the application, the use experience is similar. Once the app is launched, the user (contractor / service technician) recognizes the type of unit using Metaio’s object recognition and continuous visual search technology. Once the unit is recognized, the app provides a list of potential maintenance scenarios. Through the camera view, the app highlights individual portions of the system with specific animated instructions. Metaio’s 3-D tracking technology allows the user to move around the HVAC system, providing an interactive and dynamic interface. Once the maintenance step is complete, the user can proceed to the next instruction. Content is lightweight to be understood better by the user while also keeping content production scalable. The 3-D content highlights and “paints” existing components, while adding small symbolic elements such as moving arrow indicators and tools. ->Impact: Includes the potential to impact how people use augmented reality to advance their business and how they work If the only thing that keeps a buyer from purchasing your product is the question, “What is it going to look like?”, Augmented Reality should be your first move. Visualization provides a more intimate and familiar understanding of a product over a 2-D interface like a product catalog or website. There is an undeniable emotional connection that people make when seeing and interacting with something that they can see in front of them, just as if it were there in real life. Additionally, with large product companies (furniture, appliances, HVAC) it’s difficult to bring products to the buyer’s home or office, with some being as tall as 2 meters and weighing considerably more than is convenient to carry. Augmented reality allows businesses like Mitsubishi Electric to put their products in the homes and offices of buyers easily and conveniently. In the case of convenience, this specific solution makes purchasing decisions go quicker, allowing contractors to make more sales visits per month, which in turn allows them to sell more Mitsubishi Electric units per month. Selling a single additional unit per month with this technology creates an additional $30 Million in sales. Mobile visualization apps also greatly reduce the need for extensive product catalogs, reducing printing costs by millions more. Over 500 Contractors are currently using the MeView AR App to visualize these HVAC systems for buyers. The 3- D maintenance is currently available on one unit, with the intention of rolling out the solution to more and more. If you’d like to see the MeViewAR app in action, please visit the Metaio booth at booth 73. In the meantime, please watch the 2 videos we’ve provided below. (http://www.youtube.com/watch?v=iz4ykMn3UR4) (http://www.youtube.com/watch?v=__XFLscwbgM) Thank you for your time! Where to find it: Metaio booth @ AWE 2013, booth 73 Platforms: Mobile Additional Screenshots:...

Anomaly UAR

Anomaly UAR

Nomination for Auggie Award: Best Mobile AR App Creator: David Pentz Organization: Anomaly Productions =*=*=*= Description: Anomaly Ultimate Augmented Reality (UAR) is the largest AR app ever created with over 50 unique individual AR items. Anomaly UAR allow readers of the Anomaly graphic novel to experience the rich back story of characters and places that just wasn’t possible to fit in the printed book. Pointing the camera at any of the listed pages, the user can see an animated 3D version of a character, item or place. And then tapping on the arrow button the reader has to the option to read hundreds of additional pages of text with additional art. With updates to the UAR app every few months, this is the first graphic novel that grows after publication! Notable AR items: – 27 fully animated characters and creatures that respond to touch – Voice activated character response. Yell at the Nolac monster, and he yells back! – A full mini game is included. Drive the hovercraft through the pylons to see if you can pass the simulation. – Three amazing panoramas. Drag your finger to look all around. – Behind the scenes look at pages. With voice narration and art, Brian Haberlin talks you through the step by step creation of various pages. Where to find it: https://itunes.apple.com/us/app/anomaly-ultimate-augmented/id554828531?mt=8 Platforms: Mobile Additional Screenshots:...

TryPaint AR App

TryPaint AR App

Nomination for Auggie Award: Best Mobile AR App Creator: Swamy Irrinki Organization: RightSlope, Inc =*=*=*= Description: Concept Description: TryPaint AR App allows users to visualize and virtually try-out different paint colors before getting a wall/room painted. An innovative scaling feature built into the App allows users to expand the virtual color in horizontal direction or vertical direction, or both horizontal & vertical direction giving users the ability to see how the color looks along the actual wall dimension and for different form factor walls in a building. Our strategy was to develop a user friendly mobile AR app for home owners, paint contractors, interior designers, architects and for paint retailer sales teams to virtually visualize the color without actually doing sample paint. Qualcomm Vuforia technology is used to develop this App. Background rationale for App Development Many AR Apps focus on the “wow factor”, which fades away after few days. This is one of the main reason why many Augmented Reality Apps have not seen success in the market place. We are focused on developing mobile AR Apps which provide more efficient solutions than current methods and significantly improving the ROI. TryPaint AR app provides practical solutions using Mobile Augmented Reality Technology. Today, paint selection is a very tedious process, and it is very difficult to visualize the paint color unless you actually paint some portion of the wall, yet it is still tough to visualize the whole wall. In addition, this process is expensive, time consuming and very cumbersome. There are online tools and apps available where one can see the colors of pre- defined standard room designs, but this is not same as actually seeing in one’s own room/wall in their own house or office. Value Proposition & Differentiation 1 Innovative, as we combined Augmented Reality capability with scaling feature, allowing users to expand the virtual color in horizontal direction or vertical direction or both horizontal & vertical direction; giving user the ability to see how the color looks along the actual wall dimension and on different form factor walls in a building. 2 Imaginative, as we are applying very complex technology, such as: augmented reality to solve a very practical problem that all consumers all over the world can use right from their smart phones or tablets. 3 Unique, as our App provides the visualization of texture walls which look lot more lively and real than current alternate methods. App Use Cases: 1 Consumers: Consumer can visualize the paint color of the wall they are about to paint before actually painting. No messy sample paints or re-do’s of the paint. This saves time and money. 2 Paint Contractors: Goal of the contractor is to complete the color selection that the client prefers as quickly as possible, rather than spending lot of hours in the selection process. This App allows contractors to work with clients to select the paint colors that clients actually like, leading to satisfied customer and more referral business for the contractor. 3 Interior Designers/Architects: Goal of the Interior Designer/Contractor is to complete the color selection that the client prefers as a part of overall interior design. This App allows, designer/architect to work with client to select the paint colors client actually likes leading to satisfied customer and more referral business for Interior Designer/Architect. 4 Paint Manufacturers: We plan to develop the custom Apps for each paint manufacturer with their own branded color options. A branded “TryPaint AR” App from a paint manufacturer will enable building of brand loyalty and satisfied customer. With this APP, paint retailers can lower the investments in demo centers. This App will also improve the productivity of sales reps when helping customers on paint/texture selection. App ROI: Some of the branded paint retailers sell 8 oz. containers of sample color for $6.95 + S/H. Some brands offer 3800 sample colors as try-out samples. TryPaint AR app currently has 90 colors(will add more in future versions) for virtual try-out If some users try-out 10 colors and some want to try out all 90 colors via traditional method of sample paint purchase it will cost $80 (10* 6.95+ $10.50 for S/H) or $650 (90 * $6.95 + $24.50 for S/H). ROI for 10 sample case is 80%; ROI for 90 sample case is 650%. In addition to cost savings, this App provides significant savings in time for not doing sample paint work. Company Description: Right Slope is a start up in San Jose, CA, USA with a development center in Hyderabad, India focused on developing Mobile Augmented Reality Apps for iPhone/iPad/Android and related Digital Marketing Solutions. Where to find it: https://play.google.com/store/apps/details?id=com.rightslope.trypaintar Platforms: Mobile Additional Screenshots:...

Wearable LED Display

Wearable LED Display

Nomination for Auggie Award: Best AR Hardware Creator: Anders Nelson Organization: Erogear =*=*=*= Description: We have been working to solve a problem endemic to all wearable electronics – how to create something that is easy to integrate with wearable items and live with yet gives us the special functionality we want. In our case, we wanted to change our outward presentation in the real world at will. People all over the world have been visually augmenting themselves through smart clothing and accessories that act as extensions of their emotion, activity and style as they move through life. While wonderful in their effectiveness, these implementations have fallen short of being widely available, affordable and durable. Erogear’s mission is to bridge the gap that separates this medium for expression and the millions of people who can put it to good (and even life-saving) use. Erogear’s new RG5 platform consists of both a hardware and software element. The hardware is an extremely thin and flexible LED display encased in fabric, capable of receiving real-time, full greyscale graphic streams wirelessly. The software is a code library that provides video processing, networked device management and a simple but flexible API. Any imagery an application can create can be sent to the RG5 panels instantly and jitter-free. The system was designed from the ground up to be as low-cost as possible, and we can confidently offer it at a cost comparable to mid-range fashion/athletic accessories. This fact allows for new paradigms in fashion, event participation, human connection, athletics, cycling safety and myriad other applications to be experimented with now, not ten years from now. We hope you’ll consider us for the Auggie Award and are extremely excited to be part of this group! Where to find it: Our Android API and demo software can be obtained by contacting us. Platforms: Mobile, Internet of Things, Location Technologies Additional Screenshots:...

Hyperfabric Fashion

Hyperfabric Fashion

Nomination for Auggie Award: Best Mobile AR App Creator: Marga Weimans & AugmentNL Organization: Marga Weimans /AugmentNL =*=*=*= Description: With Google Glass being worn as a fashion statement on a catwalk last year, augmented reality did have its premiere in the world of fashion. But during Amsterdam Fashion Week in januari 2013, fashion designer Marga Weimans took that development one step further, by launching the first ever full-blown augmented reality dress. Not by just printing a 2D AR marker on a piece of clothing, but by using 3D-tracking and an occlusion effect, enabling the augmented additions to weave around the wearer of the “hyperfabric” dress. With her interdisciplinary approach to fashion (even integrating elements of architecture in her creations) Marga Weimans always had to deal with limitations related to the physical wearability of her creations. But not anymore! Her exploration of the “hyperfabric” material has brought the infinite possiblities of virtual reality into the real world. Concepts that could previously not be created “for real” (even though drawing the distinction between real and not real based on tangibility, is something of the past) can now be realised, even become pret-a-porter, because hyperfabric has the advantage of being super leightweighted, despite its expansive scale. The hyperfabric dress is a showcase of the new possibilities opened up for fashion designers, allowing them to work with flexible designs appearing on certain ‘base creations’. Clothing that can be updated from a distance, or adapt automatically, possibly based on geo-locations or even the change of seasons. Assuming that a ‘Glass future’ is on the horizon, of course, with audiences having an eye for their semi-digital surroundings. The augmented reality dress is the result of a cooperation between Marga Weimans and the augmented reality experts Luciano Pinna and Sander Veenhof of AR agency AugmentNL.com. The 3D scan was created using the Metaio Toolbox and a Junaio channel holding the virtual component of the dress is available to anyone lucky enough to be in the vicinity of the one-off copy of the handmade creation. Where to find it: Upcoming presentations of the dress will be listed on the web-page. Platforms: Mobile Additional Screenshots:...

Home Reality

Home Reality

Nomination for Auggie Award: Best AR for Enterprise Creator: MR Direct Sinks & Faucets Organization: MR Direct Sinks & Faucets =*=*=*= Description: Bringing together reality and real-time rendered objects, augmented reality is changing the way we use technology. MR Direct has harnessed this technology to create a game-changing application that can be used by customers and professionals alike. For business, the MR Direct AR app will be custom-tuned to each countertop or construction company who uses it. This will allow customers to view products in their own home to gain a better perspective on what they are purchasing. It is an effective tool that has been developed to help effortlessly sell products. It is not just available to industry professionals, though. Since the app will be available on the iTunes store, anyone is free to download. MR Direct’s vast collection of kitchen and bathroom sinks will be available for consumers to chose from. They are able to scroll through organized options according to sink material, size, type, color, etc. to find the perfect match for their home. From there, they are able to choose a different countertop material, edging and color to gain a better understanding of what their kitchen or bathroom could become. This application can change the traditions of residential and commercial construction and provide a beneficial resource to all users. Where to find it: http://mrdirectint.com/blog/view/list#49 Platforms: Mobile Additional Screenshots:...

The Metaio SDK

The Metaio SDK

Nomination for Auggie Award: Best AR SDK Creator: Metaio Organization: Metaio =*=*=*= Description: The Metaio SDK is the best and most flexible AR dev platform out there, for the following reasons: Technology: – the only SDK that offers the ability to recognize and track nearly any real world image, object or environment – the only SDK that offers both continuous and client-based visual search, – the only SDK with both 3-D point cloud tracking and SLAM on-the-go reality capture Development: – only AR SDK that enables native app development on iOS and Android, and Windows PC – modular structure of SDK allows for writing a single experience once, and deploying it to multiple platforms (Android, iOS, PC) – supports HTML5 & Javascript development – Import your own Content Management System Content: – supports both client (offline) and cloud-based content. Store AR content on the app or pull it from the cloud- your choice – the Metaio SDK comes with its own rendering engine, no need to buy a different one… – …but if you do, it supports the Unity mobile plugin – support major 3-D formats, including .fbx files (that means any content created with Autodesk software works out of the box with ours) Support: – extensive documentation – live Helpdesk forum with +50k users – regular webinars and video tutorials The Metaio SDK powers current apps like the 2013 Ikea Catalogue, the Mitsubishi Enterprise MeVIEW AR app, the Audi A1 AR Manual and over 300 more apps available in the Appstore or Google Play. And completely free to download, develop and publish as many apps as you want! Where to find it: http://metaio.com/products/sdk Platforms: Mobile, Magic Mirror, Projection, Glasses, Stationary Device, Gesture Device, Location Technologies Additional Screenshots:...

Gold AR Guerrilla Campaign

Gold AR Guerrilla Campaign

Nomination for Auggie Award: Best AR Campaign Creator: Giovanni Landi Organization: Gold Streetwear =*=*=*= Description: The Brand: The Florence based streetwear brand Gold launches the first augmented guerrillia marketing campaign in Italy. Gold has been famous over the last 10 years for its Brand dissemination through the well recognizable gold sticker. The Gold stickers are distributed almost all over the world (you can take a look at some of them through the “Gold Stickers” Junaio channel !!!) The Idea: The campaign will be kept viral for a given amount of time… Special stickers will be positioned in secret places around florence, places that only skaters, writers and parkour runners know well. The official campaign will be presented in its complete form during the Pitti Immagine Uomo event in late June with the final version of the app. Pointing at this stickers through the Gold AR App the users will access an augmented reality experience. Playing the AR Shooting game will unlock discounts for the Gold Shops! The experience: The “G” letter from the Gold logo has been animated and made a sperm like swimming charachter. Pointing at the sticker the G will come out from a manhole and fly around the user. In a 360° Shooting Game the user will have to shoot the flying G to unlock discounts at given scores. Where to find it: Waiting for Approval on Apple AppStore, TestFlight… Download the marker Platforms: Mobile Additional Screenshots:...

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