Nomination for Auggie Award: Best AR Campaign


Creator: Metaio, IKEA, Mcann-Erickson

Organization: Metaio



The 2013 IKEA Catalog put the spotlight on Augmented Reality for millions and millions of mobile users. Released in July of 2012, the app quickly rose in fame and popularity to become the most downloaded branded & promotional app of 2012, according to Distimo (http://www.distimo.com/blog/2012_10_publication-the-2012-top-100-global-brands/). Augmented Planet awarded it 2012 Best AR Marketing Campaign (http://www.augmentedplanet.com/2012/10/readers-choice-awards-2012-results/).

The app activates the 2013 IKEA Catalog with over 40 pieces of interactive content. It’s loaded with image recognition activations that give readers access to additional content, like videos, photo slideshows and additional product information. Even better, users can visualize select IKEA furniture animated and brought to life right from the page itself.

To learn more about the campaign, check out http://creativity-online.com/news/mccannerickson-gives-new-ikea-catalog-a-vitamin-pill/236165

– Over 200M catalogues distributed in over 30 countries
– More than 5 million downloads in the first 3 months, of which 30% are new users (up from the 2012 Catalog)
– More than 1 million social interactions (and counting: https://twitter.com/search/realtime?q=augmented%20ikea&src=typd)
– Elevated Augmented Reality to a household status

Where to find it:

The 2013 IKEA Catalog App is a free app for Android and iOS devices. Optimized for both smartphones and tablets.



Additional Screenshots:


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